Fix self documenting make on Linux, close drivendataorg#67

Author: isms

{{ cookiecutter.repo_name }}/Makefile

@@ -130,4 +130,4 @@ show-help:
 		} \
 		printf "\n"; \
 	}' \
-	| more $(shell test $(shell uname) == Darwin && echo '--no-init --raw-control-chars')
+	| more $(shell test $(shell uname) = Darwin && echo '--no-init --raw-control-chars')