Compare the Top Account-Based Advertising Platforms in 2025
Account-based advertising software allows companies to utilize very targeted and granular online advertising. The main benefit of account-based advertising software is that it enables advertisers to personalize online ads specifically for the executives and decision-makers within the company. In short, account-based advertising tools let companies get extremely targeted ads in front of the right people that they are trying to reach. Account-based advertising platforms allow advertisers to target audiences by account, and individual contacts within accounts. Account-based advertising software can often be integrated with CRM software, marketing automation software, or email marketing software. Here's a list of the best account-based advertising software:
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6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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Integrate
Integrate
We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources. People, data, processes and systems are not in alignment. As a result, your top-of-funnel demand-gen efforts are fragmented and inefficient, the customer journey is disconnected, and you can’t meet pipeline goals. The Integrate Demand Cloud empowers you to engage buyers where they are. By aligning people, data, processes and technologies it enables seamless, personalized customer journeys and advances marketing ROI. -
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Kwanzoo
Kwanzoo
Kwanzoo offers AI-powered Go-to-Market (GTM) automation solutions designed to engage 10X more high-intent buyers, boosting your sales pipeline. Our innovative AI GTM technology, combined with our GTM On-Demand service, aggregates buying signals at both person and account levels. It delivers automated, always-on, and personalized message sequences to each prospect via emails, LinkedIn, and phone calls. This approach enhances SDR productivity, reduces sales costs, and drives revenue growth. Kwanzoo’s AI GTM tech de-anonymizes USA site traffic, generating warm leads with complete contact details, including work/personal emails, LinkedIn URLs, and mobile numbers. It also identifies in-market USA-based buyers researching products like yours right now. Additionally, its Account Intelligence feature tracks global company buyers engaging on any website, enabling targeted outreach through emails, LinkedIn, and calls. Our platform serves SMBs, mid-market firms, and large enterprisesStarting Price: $250/month -
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INZYNK
INZYNK
Put your brand right in front of your dream customers’ eyes. Make sure you’re known and known for the right things. We all know B2B advertising can be pricey and you’re always juggling budgets and results. Say goodbye to expensive ad agencies and hello to a smarter, cost-effective plan that grows with you, offering the right tools at your fingertips without hidden costs. It’s not just about popping up randomly here and there, it’s about making sure your brand sticks in everyone’s mind. Experience targeted visibility on the world stage, reaching the right people in the right places, at the right time. Let’s get your brand trending and create a buzz win your target audience. Sometimes people might get the wrong idea about your brand, just because they haven’t seen your best side yet. Shape your brand’s image to perfectly match your target audience, even down to specific deals. Let’s make sure you’re known for all the right things.Starting Price: €249 per month -
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RollWorks
RollWorks
Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours. -
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Radiate B2B
Radiate B2B
Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising to drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets specific companies with advertising on Display networks, proactively reaching companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30% 3. See intent signals from your website, across the Internet and your advertising. 4. Sync to your CRM/MA platforms.Starting Price: from £50 per month -
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Influ2
Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. -
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MRP Prelytix®
MRP
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack -
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AccountBase
AccountBase
AccountBase is a GroupM B2B product, offering an IP based technology platform and specializing in managing programmatic B2B programs & solutions. Engage key decision makers at target accounts in the right context at the right time. Connect to your customers through media and technology via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group. 100% media agnostic, we do not own media. This way you connect on premium media sites that matter the most to you – not to us. Scale reach in the right context, use page-level keyword targeting, specialist industry media & AI for digital behavioral triggers. Monitor and adjust campaigns understanding which accounts show intent, what content is relevant and where will your Sales shine. Engage multiple stakeholders, manage non-linear sales cycles, connect beyond privacy, CRM and email restrictions and align marketing and sales. Focus on the best yielding accounts. -
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Pipeline360
Pipeline360
Generate high-performing leads while increasing brand awareness. Pipeline360 pipeline is finally possible through one powerful, integrated system. Pipeline360 is a powerful, integrated system that generates high-performing leads while increasing brand awareness, making a predictable pipeline finally possible. Through branded demand, Pipeline360 eliminates the need to sacrifice brand visibility for demand generation by delivering globally compliant, high-quality leads while putting your brand in front of the right buyers. It offers content syndication by distributing branded content to target audiences through vetted publishers and reinforces messaging with targeted display ads. Pipeline360 connects businesses with 150 million global B2B buyers, delivering compliant, duplicate-free leads via optimal channels. It ensures world-class compliance with global standards and provides real-time performance analytics for optimizing campaigns. -
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Jabmo
Jabmo
The Jabmo ABM Platform is built on a foundation of omni-channel account-based marketing capabilities to deliver targeted, personal and relevant ads to decision makers within target accounts. Jabmo reaches your target accounts even if they prefer to do their buying research anonymously without filling out forms or talking to your sales team. Within 90 days of program launch, Jabmo clients typically see Jabmo driving more website traffic from their target accounts than any other marketing channel. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. Jabmo clients see increased target account engagement within other marketing channels. ABM creates passive brand awareness and increases later engagement when other brand marketing messages are presented. -
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Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
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Metadata.io
Metadata
Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies. -
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Folloze
Folloze
Today's digital-first buyers want more. Give them an experience they won't forget. Create dynamic digital buyer experiences in less than 30 minutes. Our no-code designer makes it easy to support any marketing campaign or program across the entire buyer journey. Leverage your existing data, content and messaging to personalize and guide buyers through their unique journeys — all at enterprise scale. Execute precise marketing-led campaigns that focuses your sellers on the right target accounts and ensures they deliver on their booking goals. Analyze target accounts with a shared view of engagement that spans every activated channel and touchpoint. Understand buyers — known or unknown — their needs and challenges, and where they are in their journey. -
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Triblio
Triblio (a Foundry company)
Triblio's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. Our platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Triblio integrates with a wide range of marketing, sales, and analytics tools because it’s never been more important to orchestrate multichannel campaigns. Our proprietary intent data spans 175M global profiles and 5B monthly interactions to predict accounts that are actively in-market for your products and services. With a simple drag and drop editor, orchestrate multi-channel, multi-stage ABM campaigns that nurture prospects from early interest to closed-won. Easily build multi-step, multi-channel ABM campaigns that automatically nurture buyers through the entirety of the purchase journey. -
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D&B Lattice
Dun & Bradstreet
D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards. -
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Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers. -
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SalesboxAI
SalesboxAI
Listen, Discover, Target and Engage with your buying group members to close deals faster. SalesboxAI helps you identify the right buying group members from your targeted accounts based on their intent. Conversational AI-Avatar then targets them via social media and email to generate sophisticated demand unit centric engagement between selling group members and buying group members. -
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Recotap
Recotap
Get more relevant clicks from your B2B ads. Create awareness and influence purchase decisions for faster conversions with Account-based Advertising. Direct your online advertising effort just to a set of target Account prospects. Maximise ROI of your marketing budgets by reaching only to those who matter. Recotap makes it happen. Recotap's Account-based Advertising solution offers a truly omnichannel and precision targeting possibilities to reach contacts in whichever channel they can be found. Help your revenue teams take timely actions and close deals faster with Recotap's actionable Account intelligence. Track engagements and promote prospects quantitatively. The most complete account-based advertising solution. Reach, engage and convert your target accounts with confidence.Starting Price: $599 per year -
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D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo. Learn how Citrix uses Dun & Bradstreet to enhance the way their marketing and sales teams target the right accounts with the right messages to drive increases in pipeline and size of deal. LiveRamp wanted to target more accounts. By deploying Dun & Bradstreet, they expanded their account universe and are running integrated, targeted campaigns to top accounts. Give your audiences the personalized, relevant experiences that will help win them over - and do it consistently across display, paid social, email, web search, and more. -
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Madison Logic
Madison Logic
ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. -
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Bilin
Bilin Technology
We built our proprietary platform completely in-house by utilizing innovative machine-learning technologies. This platform allows us to monitor individual company’s data consumption. By analyzing the content consumption of companies across the Internet, identifying research patterns, and correlating billions of events to determine companies purchasing intent, we can identify who you should be targeting with your marketing. Proprietary bidder specifically built for B2B marketers. Reach hundreds of thousands of targeted companies and decision makers. Dynamic creative customize messages for each account and individuals. Custom topics and segments defined by keywords. Monitor millions of companies on the Internet in real time. Identify prospects as soon as they start their buying journey. Intent data and topics of interest for each account. Detailed decision maker information with full transparency. -
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Albacross
Albacross Nordic
Revenue Acceleration from Albacross. Introducing the Revenue Acceleration Platform that gives you an unparalleled power to capture companies’ demand and accelerate your revenue. Identify anonymous website visitors. View and reach out to the companies that show high buying intent, but aren't converting. Save time and boost efficiency by integrating Albacross into your existing platforms. Self-service account based marketing. Target companies with personalized ads and influence decision makers. Search for new leads by industry, annual revenue, country and more. We offer a range of free tools for finding and filtering high-value leads. Pick your daily budget and campaign length. Show the world your awesome banner ads! We support JPG, PNG and HTML5. Craft campaigns that engage better and convert more. Shorten the prospecting time and know how to prioritize active buyers. Help the success team better retain or upsell your customers.
Account-Based Advertising Software Guide
Account-based advertising software is a powerful tool that enables companies and organizations to target specific individuals or groups of people. The software uses data such as job title, geographic location, age, gender, industry, current position, and more to pinpoint the exact customer segment that you want to reach with your campaign. By being able to precisely target these customers, account-based advertising can deliver much more effective results than traditional digital advertising.
Account-based advertising software also allows users to customize their campaigns according to their desired budget and objectives. This means that users can set various parameters for their campaigns such as geography, industry or job titles in order to narrow down their audience and focus on a target audience effectively. Additionally, the software helps users create ads tailored specifically for each user segment. This enables marketers to tailor their messages and optimize performance without having to manually change the content of each ad every time they want it changed.
The analytics features provided by account-based advertising software also give marketers a complete understanding of how well their campaigns are performing and how many leads they’ve generated per ad spend. The ability to measure key performance indicators (KPIs) such as return on investment (ROI), cost per lead (CPL), click-through rate (CTR), conversion rate (CVR), and more makes it easy for marketers to assess the success of their campaigns in real-time by tracking the progress over time.
Finally, account-based advertising software provides an automated solution for optimizing ad placements across different channels by helping marketers make decisions about where best to spend their budgets. In addition to helping them determine which channels will yield the best returns for certain objectives or goals, the automated optimization process allows advertisers to learn from past campaign successes or failures in order better optimize future activities.
Overall, account-based advertising software is an excellent tool used by organizations of all sizes to drive targeted traffic towards specific customer segments with precision while providing valuable insights into how those campaigns are performing against KPIs along with automated optimization capabilities so that marketers can save time while maximizing ROI potentials through any given channel or platform chosen.
Features Provided by Account-Based Advertising Software
- Targeted Ads: Account-based advertising software provides the ability to target ads to specific accounts and contacts within those accounts. This allows advertisers to customize their messages and maximize the efficiency of their campaigns by reaching the exact people they want to reach.
- Account Profiles: Account-based advertising software enables users to create detailed profiles for each account they are targeting. This can include information on contact preferences, budget limitations, customer segmentation, and more, allowing campaigns to be tailored even further.
- Automated Campaigns: Many account-based advertising tools provide automated campaign creation capabilities that allow users to quickly set up targeted campaigns without having to manually configure every individual ad. This helps reduce time spent on manual processes and increases efficiency.
- Cross-Channel Advertising: Account-based advertising software provides the ability to run campaigns across different channels such as email, social media, display ads, etc., allowing for a more comprehensive approach when reaching out to potential customers.
- Reporting & Analytics: Most account-based advertising tools offer detailed reporting and analytics features which allow users to measure the effectiveness of their campaigns in terms of conversions, cost per lead, ROI, and more. This helps advertisers make data-driven decisions about future strategies.
Different Types of Account-Based Advertising Software
- Geofencing Software: This software allows companies to target people in specific geographic areas. By setting a digital boundary, advertisers can create targeted messages for those within the designated area.
- Retargeting Software: This type of software uses data from users’ web browsing to serve ads related to their interest. It works by placing a cookie on the user’s device and using that information to serve them relevant ads.
- Contextual Targeting Software: This type of software looks at the content surrounding an ad and uses keywords to deliver ads related to the content. For example, an article about travel may include ads for vacation packages or hotels.
- Audience Insights Software: This software provides detailed analytics about potential customers based on their demographic attributes such as age, gender, location, etc. It also tracks customer behavior such as response rates and purchase patterns.
- Social Listening Tools: These tools track conversations happening on social media platforms and analyze the sentiment around topics related to a brand or product. This can help advertisers identify trends and understand consumer needs in order to create more effective campaigns.
Advantages of Using Account-Based Advertising Software
- Increased Targeting Capabilities: Account-based advertising software allows companies to tailor their ads to a specific audience or customer base. This helps ensure that their messages reach people who are likely to engage with them, as well as those who may be potential customers.
- More Efficient Use of Resources: With account-based advertising software, businesses can create campaigns in a fraction of the time it would take to create and launch them manually. This saves money and allows for more efficient use of resources.
- Improved Tracking and Reporting: By using account-based advertising software, companies can easily track their budgets and performance metrics in real time. They can also access detailed reports on which accounts are converting at higher rates than others.
- Automated Optimization: Account-based advertising software automates the optimization process so that campaigns run more efficiently and cost-effectively. This helps ensure that ad spend isn’t wasted on ineffective campaigns.
- Enhanced Reach: Account-based advertising software has the ability to target audiences across multiple digital platforms, from social media networks to search engines. This helps widen the reach of each campaign, allowing for better exposure and ultimately greater success for businesses.
Who Uses Account-Based Advertising Software?
- Small Business Owners: These users are typically looking for cost-effective ways to promote their products and services to a wider audience. They may be relying on account-based advertising software to create targeted campaigns that can reach their target demographic at an affordable price point.
- Corporate Marketers: These users are likely employing highly sophisticated tools for large-scale account-based campaigns with the goal of expanding their customer base, increasing brand awareness and regional presence.
- Digital Agencies: Companies that offer digital marketing services often rely on account-based advertising software to manage multiple customers’ campaigns while offering customized solutions based on individual customer needs.
- Media Buyers: A media buyer is responsible for purchasing ad inventory from various outlets and platforms in order to maximize ROI by executing effective targeting protocols and strategic placement within the chosen markets. Account-based advertising software can help streamline this process.
- Publishers & Content Creators: Publishers often use these software tools for creating sponsored content that drives traffic to both their own site as well as client sites, while content creators utilize this technology in order to create high quality content that performs well across different mediums.
How Much Does Account-Based Advertising Software Cost?
The cost of account-based advertising software depends on several factors, including the size of your business and the features you are looking for. Generally, prices can range from a few hundred to several thousand dollars per month. If you have a small business or are just starting out, it may be more cost-effective to use a basic package that includes fewer features; however, if you need more advanced capabilities such as custom campaigns or automated targeting, then you will likely pay more. Additionally, some software providers offer discounts for longer term contracts so it can be beneficial to look at different options before making a decision. Ultimately, each business needs to determine what type of account-based advertising software best fits their budget and needs.
What Software Does Account-Based Advertising Software Integrate With?
Account-based advertising software can integrate with many different types of software, including customer relationship management (CRM) systems, marketing automation platforms, data management platforms (DMPs), and analytics solutions. CRM integration allows account-based advertising software to access a company's customer data in order to target ads more effectively. Marketing automation platforms enable advertisers to automatically adjust ad campaigns based on customer behavior and engagement. Data management platform integration provides valuable insights into which accounts are most likely to convert, enabling companies to make the best use of their advertising budgets. Finally, analytics solutions allow marketers to track ad performance and adjust campaigns accordingly. These integrations provide crucial data that can be used for powerful personalization strategies and targeted account-based advertising campaigns.
What are the Trends Relating to Account-Based Advertising Software?
- Increased Targeting: Account-based advertising software allows businesses to target their ads to specific individuals or accounts, allowing them to better reach their ideal audience.
- Automation: Automation tools allow businesses to save time and resources by automating tasks such as targeting, budgeting, and optimization.
- Improved Measurement & Reporting: Account-based advertising software provides businesses with real-time reporting, allowing them to measure the success of their campaigns and adjust accordingly.
- Improved Personalization: Account-based advertising software helps businesses create more personalized campaigns that are tailored to a specific customer's needs and interests.
- Enhanced Segmentation: Account-based advertising software allows businesses to segment their audiences into smaller groups in order to target them more specifically.
- Increased Visibility: Account-based advertising software provides businesses with visibility into where their ads are appearing, giving them greater control over their campaigns.
- Greater Efficiency: By streamlining processes and automating tasks, account-based advertising software helps businesses become more efficient and cost-effective.
How to Pick the Right Account-Based Advertising Software
Make use of the comparison tools above to organize and sort all of the account-based advertising software products available.
First, you should define your goals and objectives. What do you hope to achieve with the software? This will help narrow down potential options.
Next, you should make sure the platform is compatible with your existing systems and processes. Consider any specific data or format requirements that must be met in order for it to work properly.
You should also research the vendor's reputation, customer service record, and pricing structure. It’s important to find a platform that meets your budget and offers reliable support when needed.
Finally, take time to review demos or request a trial period before committing. This will give you a chance see how well each option integrates into your workflow and determine if it fits all of your needs.