Google Ads

Pros: Of course, Google Ads could represent a wonderful opportunity for your business. If you know how to configure your campaign, you will be able to quickly develop your turnover.

Cons: It could be difficult to understand all the settings that offers you Google Ads.

Overall: I recommend Google Ads for all the companies that already did the job on the website optimisation. Then it is a wonderful tool!

Pros: - It helps a lot in advertising and targeting audience to boost the visibility of a brand or content.
- It also helps in tracking the performance of the ad after it goes live.
- There are multiple campaigns available according to pricing.
- It has the widest reach available, so the user can make the out of their money.

Cons: - Customer is service is hard to reach out.
- It can be made more SEO friendly.

Overall: Overall, Google Ads is one of the best tool to increase the brand visibility by attracting more traffic by spending a reasonable amount of money.

Pros: Google knows a lot about your visitors. Being able to create look-alike audiences for our PPC campaigns has been a game-changer. Security and User Permissions are easy to set up and use. Pricing for PPC ads is reasonable and effective.

Cons: There is a lot you can do, so there is a lot to manage. If you are not familiar with creating ad campaigns you could lose money.

Overall: Ad campaigns through Google Ads have driven qualified leads that close. The return on ad spend has been great. I will continue to use Google Ads for years to come as it has been extremely effective for us.

Pros: 1. Google Ads lets you advertise to a million of users and platforms, including YouTube.
2. The setup is relatively easier than any other ad platform.
3. The rates are very affordable and campaigns can be tailored according to the budget.
4. It provides the detailed analytics and insights of the performance of the ad as soon as it goes live.

Cons: 1. The process and terms are quite vague, resulting in confusion among the user.

Overall: Google Ads lets you monetize your website or advertise your product in the simplest way possible. Budget and campaign can be made by the user. The analytics are accurate and insightful.

Pros: Easy to use and publish ads to many people.
You can customize where you ads will go like location, people etc.
Help to improve your business and spread the word.

Cons: No cons. Works perfect to increase your business flow.

Overall: Google Ads help me to spread my business and products across many people online. It's really easy to show ads to specific customers and locations.
Really easy to use.

Pros: We like the simple setup and management of using Google Smart Campaigns for our business in our local market.. Within minutes you can be up and running.

Cons: With the ease of setup, you also lose the ability for more granular and specific targeting.

Overall: Depending on your time and the resources available to you, Googe Smart Campaign Ads can be an easy and quick way to start getting business.

Pros: Ability to run, design and create ads for my business. get them up in 48hrs. Can create search, video and display ads.

Cons: Can be really restrictive for certain industries and needs strict verification.

Overall: Great tool for small businesses to advertise. Best way to grow your company. Bit of a learning curve to set up.

Pros: - Google Ads helps tremendously in creating and managing advertisements.
- It has an informative analytics dashboards that provides all the necessary information about the ads.
- It supports keyboard search and performance planning.

Cons: - It is not suitable for beginners with no experience.
- The pricing is a bit higher compared to other platforms.

Overall: Overall, Google Ads easy to manage advertisement management platform. The user interface clear and concise in terms of showing the information.

Pros: - It is fairly easy to use and can be used by anyone without having any prior experience.
- It has the highest market share and because of that it gives effective output for the user.
- Ads can be targeted according to demographics and location.

Cons: - It is more expensive than other ad targeting platforms.

Overall: Overall, Google Ads helps in creating various types of ads according to the campaign. It has multiple tools that helps in targeting and creating the ads.

Pros: Google is used globally and intensively and advertises your product on the same is the best way to spread things about your product.
It is reliable and has a great reach.

Cons: Very expensive and anyone can make you pay more by clicking on your ad for no reason by clicking multiple times.

Overall: Even though it is expensive but it gives the best result.
It has been the first choice for promotions.
I use it to promote my startup.

Pros: - Support from Google Team is excellent. They hand hold through the complete process of setting up & strategising with follow up calls to improve the results
- Result oriented - Clearly measurable goals such as number of clicks, duration on site, impressions, percentage of clicks to impressions assists the marketer/brands in building apt strategies
- Choose your strategy suited to your business needs- It could be maximum impressions, target ad location, max conversion
- Re-marketing & Display ads increase the recall factor & make the campaign more successful
- Suited to your budget - Set daily budgets as per your preference & business needs
- Location & Time Based - Based on targeted location set the ads only to a set regions & within the time span when the right TG is expected to look you up online. Eg : Food delivery outlet keeping the ads targeted only to a specific region & during lunch & dinner time
- Set multiple campaigns with different ad strategies suited to different TG's or to test what campaign works best.
- Pause & Unpause anytime
- Self reliant - With the support of the google team, the marketer can manage the campaign without help of an external agency
- Keyword setting - Google shows keyword suggestions pertaining to the business along with the user search report of the keywords
- The detailed analytics report is a strong tool to help set the right campaign plan. It shares insight on impressions, ad location, goal conversion, budget spent. It will help you decide the keywords, strategy & optimal budget

Cons: - Irrelevant Clicks - Due to broad search feature the ads show up even to irrelevant keyword search which results
Eg: When user types event management course in Bangalore, a business that deals in corporate event management shows up as a result.
This could be reduced to a certain extent by adding few keywords to negative search but still it helps only in reducing irrelevant clicks but not eliminating it.
- Learning Curve - For new marketers, there is a learning curve which takes couple of weeks to a few months to understand the tools available to set an effective campaign
- User behaviour to avoid ads - Few users avoid ads as they feel it would be either irrelevant or they condition themselves to avoid ads or lack of trust on brands that push their product / service. They prefer organic results instead.

Overall: Best marketing tool for SME's. I personally have promoted my business using Google Adwords from 7+years & this has helped us connect with a lot of potential clients. The ROI this has generated is the best compared to any other marketing tool we have used.
The support extended by the Google team is truly commendable.

Pros: Google Ads boosts the rank of a business through successful adverts on the Internet. Also, Google Ads helps companies rebrand their products and services, hence, gain more customer support.
Lastly, Google Ads reaches clients in their space, without any compromise.

Cons: Google Ads has positive implications regarding the advertising processes regarding the company. Also, the negotiations from this program and the users is efficient.

Overall: Google Ads has brought a digital taste in the marketing scope. Again, Google Ads takes appropriate actions concerning the digital space and marketing strategy.
Lastly, Google Ads supports SEO and high ranking.

Pros: - It has machine learning for refined ad targeting.
- It gives you a lot of options to customize your ads.
- It is the most affordable ads manager when compared to alternatives.

Cons: - It is not beginner-friendly as the user interface feels complex to operate.

Overall: Overall, Google Ads is the best for value for money ads targeting and customizing ads according to your preference.

Pros: Google Ads is very helpful in marketing to specific groups online! We love how we can target specific audiences in order to increase our ROI.

Cons: No complaints about Google Ads here. It's an excellent tool.

Overall: Google Ads helps us reach the people that we want to reach and get the best "bang for our buck" for our marketing budget.

Pros: 1. Google ads are very easy to use and manage, I was able to customize it as much I wanted as per my requirements.
2. There is no minimum budget restriction like other ad platforms.
3. I was able to track my reports even on my phone.
4. It provided me with in-depth insights and reports to maximize my profit.

Cons: 1. It has a lot of features and that becomes a little overwhelming at first, initially I was a bit confused by the interface and I think they should work upon this issue to make it less complex and more user-friendly to use.

Overall: Overall, Google ads are one of the best platforms that I have used to manage and target ads, it has many tools that come in very handy and makes the process of targeting ads much easier.

Pros: Google Ads ensures companies get the recognition their require, through google search.
Furthermore, Google Ads creates a well illustrated adverts for companies, making them renown or recognized in the globe.

Cons: Google Ads has enough features, that coordinates on business ads, and make the more efficiency in business marketing.

Overall: Google Ads attracts more support from clients and the general public through advertising. Again, Google Ads increase the volume of sales in a company, hence, reducing the possibilities of making losses.

Pros: With Google Ads, everything about advertising and tracking ad success becomes easy.
The tool easily integrates with other Google tools making it very effective.
Using as well as customizing the tool is as well easy.

Cons: So far no dislikes because I have not encountered problems using Google Ads.

Overall: Google Ads has been an amazing addition to our business thanks to the many features and ease of tracking and managing ads. Online marketing has never been this easy.

Pros: You do not have to do anything, everything is taken care of by Google. You can modify the audience target and the category in which you want to show your ad.

Cons: Keywords are very expensive but they, boost the reach of your ad. Overall, the price of the advertisement is good, but keywords on other hand are expensive.

Overall: If you want to reach your audience in the least possible time. You should try google ads. It is very easy to use and you pay as per your use.

Pros: Google Ads is designed in a very strategic ad management program, which focuses on the ideas of marketing, sharing, and supported sales. Again, Google Ads is a tool which requires no training, because every item is simplified.
Lastly, there is direct interaction between the developer and all users in the globe.

Cons: Google Ads has all the efforts in reaching the needs/demands that the product was ordained for.

Overall: Google Ads is a super amazing advertising object, which helps edit and post all the content that will attract clients to acquire our products and services.
There is considerate updates, which guarantee huge support and upgrades in terms of performance.

Pros: -You can automated messages when you need any help.
-It has multiple targeting options for audiences.
-It has easy to learn and fluid UI.
-It has a lot of useful tools and features.
-You can easily manage the client's account.

Cons: -Not suitable for small businesses.
-It takes effort to find required tools sometimes.

Overall: Overall, Google ads are one of the best ad management tools that provide you with immense features to increase your productivity.