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Having your own website is a game changer. Whether you’re a business owner, an artist, or just someone with a passion project, think of it like a digital business card, but with more personality.
Your site can display your resume or portfolio, bring in passive income, or just be a space to share what you’re into. It gives people an easy way to connect with you and if it’s done right, they’ll keep coming back.
Let’s walk through the main reasons you might want to build a personal website, how to make it compelling, and a few examples you can follow as inspiration.
What is a personal website used for?
A personal website is the perfect way to show the world who you are and what you care about. Here are four of the most common ways people use their personal websites.
1. Online resume
Your personal brand matters, whether you’re a freelancer or employed full-time. Your website helps make that first impression count. It’s the perfect place to highlight your experience, show off projects, and list out your skills in a way that shows who you are. You can add downloadable files or interactive sections to keep it engaging. It’s more memorable than a PDF, and it gives potential employers or clients a full picture of what you bring to the table.
See our favorite resume website examples
2. Portfolio
If you're a creative, freelancer, or anyone with work you’re proud of, your site can become your digital gallery. Whether it’s writing, design, photography, or something else; you get to show it off your way. Pick a layout that showcases the best parts of your work and add context to highlight your skills and impact. It's your chance to let your style, voice, and expertise really shine through.
See our favorite digital portfolio examples
3. Making money
Thinking about turning your skills or content into extra income? A personal website makes that possible. A website gives you more control over what you share with your audience and the look, pricing, and experience.
Anyone can add ads to popular site pages to earn from visitor clicks. Content creators can set up member-only web pages to share exclusive content or paywall videos and blog posts. Subject matter experts like coaches and consultants can offer their services. It’s a great way to turn your ideas into an income stream.
Explore more ways to make money from a website
4. Passion projects
Not everything has to be a business. A personal site is also a great place to share your travels, blog about your hobbies, or post information about your wedding and other life events. It’s your creative space to make what you want. Over time, sharing your passion might even help you connect with likeminded people and communities.
Read our tips for promoting a personal website
Personal website examples
When starting your personal website, you don’t have to start from scratch. Here are 9 unique personal website examples to inspire or start your own. Each one is designed with a unique vibe and purpose but can customized to your style and needs.
1. Jenani
If your brand leans into wellness and holistic healing, the Jenani template might be exactly what you’re looking for. It’s got a warm, earthy feel that instantly puts people at ease.
A clear link to book is right in the header, and all services and prices are laid out in a way that makes sense. The FAQ section is organized in an accordion block, so it doesn’t feel overwhelming to visitors. If someone has more questions, they can submit them using the customizable form.
Start with the Jenani template
2. Sidney
Designed with musicians in mind, this short and snappy template gets straight to the point. Big fonts grab your attention right away, and direct links to major streaming platforms make it easy for fans to listen or pre-save your next release. Plus, the background video adds an extra layer of energy to really capture your vibe.
Start with the Sidney template
3. Minoru
This one-page website is bright, friendly, and approachable. The focus of the example site is to help visitors understand this tutor’s teaching style and make them confident in booking a session. The pricing structure is laid out front and center and the testimonials from past students really show what makes his lessons great.
Whether you’re looking to teach or simply want to share your expertise, this is an example of how you can show up professionally without muting your personality.
Start with the Minoru template
4. Amal
Amal’s website kicks off with a warm, welcoming image that guides visitors down the page to learn more about this dynamic individual. The homepage prominently features contact info, making it easy for anyone to get in touch.
Use an accordion to display your wide range of skills. Links to Facebook, Instagram, and X are right at the bottom of the page, making it easy to stay connected.
5. Quinn
Photography takes center stage on this portfolio site. The artist’s selected works are visible at the top, making it easy to dive in. A biography gives visitors a chance to get to know the artist before exploring some of their big projects and impressive client list. The main goal here is to showcase your talents and accomplishments while making sure visitors feel confident making a booking.
6. Cami
This website example shows how a full-time employee might use their personal website to show the range of their experience. Each section highlights a different piece of work, giving a peek into the creative process. The blog page provides a spot to share your expertise, and the About section leaves space for your personal story and any awards you’ve earned. It’s all about showing off your skills while giving visitors a sense of who you are.
7. Randi
Short, sweet, and to the point, this template has one mission of getting you connected with your website visitors. The calming color palette sets the tone and visitors are encouraged to take action—book a consultation in the example, but customizable to your goals—as soon as they arrive. The one-page design has the added benefit of helping you get a website launched quickly, so you can take ownership of your digital space sooner.
8. Carroll
This online resume website showcases the site owner’s unique skills, and it’s as neat and organized as their work. The clean layout paired with a professional color palette makes it feel like a smooth walk through this person’s career journey. The simple, bold design shows you can make an impact even if you aren’t a visual creative. The site also makes it easy for potential employers to reach out via email or LinkedIn.
Start with the Carroll template
9. Palmera
Blogging takes the spotlight in this airy template. This is a great starting point for someone who just wants to share more about a passion project. Visitors can quickly subscribe for email updates through the newsletter block. The About section highlights the author’s expertise, giving visitors a reason to trust their voice. The website is also flexible enough to accommodate an online shop if you decide to start selling products in the future.
Start with the Palmera template
How to make a compelling personal website
At the heart of any great website is the experience someone has when they visit. You want them to feel welcome, get a clear sense of who you are, and stick around. Here are four ways to make sure your site hits the mark.
1. Know your purpose and your people
First, get clear on why you’re building your site and who it’s for. Are you trying to book more clients? Share your creative work? Promote a cause? When you know your purpose, it’s easier to make decisions about layout, content, and design. And when you know your audience, you can speak directly to them.
2. Make it easy to use
Nobody wants to visit a confusing site. Keep things simple with a clean layout, clear navigation, and mobile-friendly design. Think of it like setting up a cozy space: People should be able to walk in, find what they need, and feel like they’re in the right place. If it’s pleasant and easy to explore, visitors will hang out longer.
3. Create content that feels like you
Your website content is where your voice really shines. Whether it’s your About page, blog posts, or a project breakdown, keep it clear, honest, and engaging. Show your personality, include strong visuals, and write the way you speak. People connect with authenticity and solid content helps them trust you, remember you, and come back for more.
4. Keep it fresh
If your site hasn’t been touched in a year or more, it can start to look and feel a bit abandoned. Regular updates, like posting new work, tweaking your bio, or adding blog content show that you’re active. It keeps your site accurate and relevant, helps with SEO, and gives you more reasons to share your work on social media. Little updates go a long way.