The NHK Creative Library is a free online archive of video clips, music, and sound effects from Japan's public broadcaster NHK. It contains over 3,000 video clips averaging 1 minute in length for public use under a Creative Commons-style license. The goal is to promote public access, creativity, and video literacy by allowing anyone to freely download and use this content to create their own original works while crediting NHK. The library provides materials to encourage users to transition from passive viewers to active creators.