Compare the Top AB Testing Software for Cloud as of December 2025

What is AB Testing Software for Cloud?

A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software for Cloud currently available using the table below. This list is updated regularly.

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    Flagsmith

    Flagsmith

    Flagsmith

    Flagsmith is a fully supported open source Feature Flag, Remote Config, and A/B testing service. Use our hosted API, deploy to your own private cloud, or run on-premise. Flagsmith makes it easy to create and manage features flags across web, mobile, and server side applications. Just wrap a section of code with a flag, and then use Flagsmith to toggle that feature on or off for different environments, users or user segments. Feature flags - Release features with confidence through phased rollouts. Remote config - Easily toggle individual features on and off, and make changes without deploying new code. A/B and Multivariate Testing - Use segments to run A/B and multivariate tests on new features. With segments, you can also introduce beta programs to get early user feedback. Organization Management - Organizations, projects, and roles for team members help keep your deployment organized. Integrations - Easily enhance Flagsmith with your favourite tools.
  • 2
    Acquigo

    Acquigo

    Xerago

    Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.
  • 3
    Intellimize

    Intellimize

    Intellimize

    With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.
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