Best Account Based Marketing Software
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Compare the Top Account Based Marketing Software as of November 2025
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What is Account Based Marketing Software?
Account based marketing software is a technology solution that enables businesses to target and engage specific accounts or customer segments. This software typically provides features such as segmentation, personalized content, account profiles and customer intelligence. It helps marketers identify the right audiences and deliver relevant messages to boost brand awareness and increase sales. Compare and read user reviews of the best Account Based Marketing software currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
DealSignal
DealSignal
DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%+ accuracy and a 100% data guarantee. Optimize your lead scoring and routing, accelerate sales follow-up, personalize conversations, and maximize conversion rates. Better sales and marketing performance starts with better data. Refresh, enrich & reverify your data automatically, on a schedule. Eliminate time wasted on manual data research. Build precise decision-maker lists that enable multi-touch, multichannel campaigns and cadences that deliver higher conversions and build more pipeline faster.Starting Price: $399 per month -
3
Reo.Dev
Reo.Dev
Reo.Dev helps Go-To-Market teams unlock and act on developer intent signals across the full funnel. It deanonymizes your pipeline by revealing the 80% of developers who engage with your product or docs without signing up and surfaces anonymous sign-ups (like Gmail or GitHub IDs) for better clarity. By tapping into third-party signals from GitHub, LinkedIn, StackOverflow, and Reddit, it identifies high-intent leads early in their journey. You can prioritize accounts based on Dev Funnel stage, build hyper-targeted lists at both the company and individual level (with access to 25M developers across 50K skill sets), and improve outreach effectiveness by surfacing key buying signals and personalizing messaging around high-value actions—ensuring your sales team focuses where it matters most.Reo.Dev is an AI-powered revenue intelligence platform designed specifically for developer-focused companies. It tracks developer activity across multiple platforms, identifying high-intent accounts that -
4
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
5
DemandScience
DemandScience
Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush -
6
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
7
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
8
Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
9
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
10
Qualified
Qualified.com
Qualified helps companies generate pipeline, faster. Tap into your greatest asset - your website - to identify your most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. Qualified helps leading B2B companies tap into their greatest asset - their website - to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers and offers two core products: Qualified Conversations and Qualified Signals. Piper is an AI SDR that automates your inbound pipeline generation motion to help you scale. The AI SDR you’ve been waiting for, Piper is ready to join your team today.Starting Price: $3,000 -
11
ZoomInfo Sales
ZoomInfo
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team. -
12
DailyStory
DailyStory
DailyStory, a digital marketing automation platform, brings together all the tools you need to build, manage, automate and measure effective digital marketing campaigns in a simple and easy-to-use experience. DailyStory also integrates with a variety of popular platforms from Telligent Community, Salesforce, Mindbody and more. And supports Zapier for integrating with virtually any software platform. Emails built in the DailyStory designer are automatically optimized for both desktop and mobile. Because, with more emails read on mobile devices it’s important your emails look great on mobile. We also optimize for all the major email clients such as Outlook and Gmail (to name a few). DailyStory’s reports provide insight to review delivery, emails sent, clicks opens, opt-outs, bounces and more. All reports support exporting your data to Excel or Google Sheets as a comma-separated value (CSV) file.Starting Price: Free -
13
Altcraft
Altcraft Platform
Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reportsStarting Price: $300/mo -
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Aptivio
Aptivio
At Aptivio, we’re the future of sales. Our all-in-one AI platform positions companies to achieve sustainable growth today and tomorrow. We leverage artificial intelligence to free up sales reps from mundane tasks. Aptivio helps Chief Revenue Officers with opportunity discovery, revenue conversions, unifying sales and marketing, and optimizing the selling experience. Our Buyer Intent AI platform empowers sales reps with real-time signals and actionable insights to anticipate the needs of customers before the competition. Aptivio offers seamless user experience and adoption that’s self-service and easy to instantly set up. We reveal buyer intent and sales-ready opportunities within 48 hours, tailored to your go-to-market playbook. We’re backed by Panoramic Ventures and Quake Capital and deliver sales pipeline growth to market-leading firms such as Capgemini, Tonkean, LexisNexis, and more.Starting Price: $50 per month -
15
Giftsenda
Giftsenda
Giftsenda is an international gifting platform that enables businesses to send thoughtful gifts globally with ease. It offers automated gifting tools like shareable giveaway links and email gift invites to streamline outreach and engagement. The platform integrates seamlessly with Salesforce and BambooHR, enhancing CRM and HR workflows. With Zapier and Albato integrations, users can set up triggered gifting workflows based on specific actions or events. This makes Giftsenda a powerful tool for sales, marketing, and HR teams looking to boost relationships through automation.Starting Price: $0 -
16
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
17
BigPicture
BigPicture
Our API-first approach means that you always have modern easy-to-use APIs that allow you to get up and running with powerful business data in under 5 minutes. Leverage enrichment data via our new real-time automation engine to automate your workflows. Identify companies visiting your site for Account-Based Marketing, even if they haven't filled out a form. Our Real-time Intel uses machine learning and natural language processing to take IP addresses and reveal the companies that are on your website. Spend less time generating interest, and more time working leads that are already interested. See which pages are being viewed, so your reps can tailor their outreach and pitches to what a prospect is actually interested in. You can even set which pages are high-intent pages, and we'll prioritize for those. Get instant alerts via your medium of choice (email, Slack, etc) whenever a potential prospect has shown high interest. Get your reps to act on the right prospects immediately.Starting Price: $100 per month -
18
SMARTe
SMARTe
You move faster when you have everything you need. SMARTe has accurate emails and mobiles, quick integrations, and global coverage. We have done the research work for you. Effortlessly find all the contact data you need add it to your CRM in just a few clicks and start prospecting. More time less frustration. 70% of mobile numbers are available in NA and 50% across EMEA, APAC & LATAM to make cold calling a breeze. Bypass gatekeepers and IVRs, connect on texts to have more conversations and less dialing. Build accurate lists with advanced search filters like company size, revenue, SIC, and more with accurate contact data including emails to qualify and target ideal prospects. Scale and tap into accounts with highly accurate & globally compliant data. Build prospect lists using our advanced filters. Find accurate and actionable data on your prospects to hit your quota faster. Reveal contact and company information in just a few clicks without leaving your browser tab.Starting Price: $25 per month -
19
Oliverlist
Oliverlist
Oliverlist is the all-in-one tool that allows businesses of all sizes to automate email outreach and dramatically increase their sales. Import and find professional emails via different sources on the internet, like social networks or professional directories. Plan email outreach campaigns with automatic follow-ups and automated response processing via artificial intelligence. And finally, let our algorithm help you to better choose the prospects most receptive to your offer. At Oliverlist, we’ve gone to great lengths to make sure everyone is satisfied. Import, enrich and find unlimited verified emails from LinkedIn, Google Maps and many other sources on the Internet. Automate your campaigns and quickly obtain many qualified appointments! With personalization variables, you can tailor your emails for each recipient, and give every prospects the attention they deserve. Send automated and personalized follow-ups and get more replies.Starting Price: $39 per month -
20
LeadAngel
LeadAngel
LeadAngel smart-matches incoming leads with existing accounts and distributes leads among your sales team using the most powerful & flexible lead routing and lead matching algorithm available. We as a team helps your business to drive sales with the automated lead management. The application offers data standardization, fuzzy matching, lead segmentation, Contact Routing and Account Routing and lead to account matching in a user-friendly interface with smart drag or drop options. The solutions are built with API's to help you leverage everything our platform has to offer. Eliminating duplicate leads, merge with existing contacts, and removing redundant accounts with LeadAngel’s powerful data cleanup engine and track the entire procedure with LeadAngel's reporting where each and every step is visible. Further optimize your sales funnel with tools such as auto conversion of leads into contacts if a matching account is found. -
21
ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
22
MRP Prelytix®
MRP
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack -
23
Cognism
Cognism
Conduct in-depth TAM analysis and build and segment data lists of accounts and contacts to drive your sales and marketing engines. Gain a competitive edge with access to fully compliant direct dials and verified email addresses. Prioritise outreach with intent data and drive efficiencies within your revenue team. Run cold email campaigns with ease. Turn strangers into prospects and prospects into customers. Supplement your outbound efforts with matched audience targeting and increased match rates on your chosen ad platforms. Track and manage key changes within accounts to identify opportunities for account expansion and upsell. With Cognism’s suite of integrations, you can enhance your current workflows with minimal friction. Unrestricted access to person and company-level data, so you always have enough prospects to go after and contact data to connect with them. Easy platform setup and integrations, so you get all this data on-demand and in the systems you work in. -
24
MaxTraffic
MaxTraffic
Sometimes all a visitor needs is a nudge in the right direction to find that perfect product, offer, or page they've been looking for. Visitors are shown bespoke messages just at the right time to keep them interested and make a purchase, thanks to MaxTraffic online behavior tracking. Give discounts or offer assistance to the leaving customers and motivate them to finish their purchase or application. Increase customer lifetime value and retention - even when not on your website, your clients will receive tailored notifications encouraging complementary product up-selling and cross-selling. Use data from your database, CRM, or recommendation engine to build custom segments to deliver hyper-personalized notifications. Use the MaxTraffic API to send out personalized messages and make sure that users receive them at the right time.Starting Price: $59 per month -
25
SalesIntel
SalesIntel
Get the Best B2B Data Available with SalesIntel. SalesIntel is the top provider of accurate and affordable sales and marketing contact data with highest number of direct dials and human-verified contacts in the industry. SalesIntel is your resource for contact and business intelligence. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. SalesIntel’s new method is to have every direct dial number, and email tested and re-verified every 90 days. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth. -
26
Bisnode
Dun & Bradstreet
Manage customer touchpoints effectively, measure feedback in real-time, enhance customer experience and gain valuable insights based on smart data and analytics. Our market-leading Risk- and Credit management solutions are tailored to your needs, regardless of whether you are a large multi-market business or a small single-market startup. Remodel your customer relationships throughout the value chain, reduce waste and enhance performance with our Analytics Services – bespoke solutions satisfying your precise needs. Regardless of whether your business needs data about individual consumers, households, companies or industries, we have it easily accessible via API’s and web services. -
27
Enlyft
Enlyft
Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers - faster. Enlyfts AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technology use, hundreds of business attributes, and real-time buyer intent signals. Increase sales by quickly discovering, prioritizing and engaging with prospects likely to buy your solution. Enlyft’s proprietary data platform contains real-time information on company firmographics, technology usage, buying intent signals and hundreds of additional account attributes. Leverage dedicated machine learning based models to predict future outcomes, by combining Enlyft’s comprehensive account insights with your customer history. Seamlessly integrate account insights into popular B2B Sales and Marketing platforms like Salesforce, HubSpot, Dynamics 365, LinkedIn, and more. Enrich records and keep data fresh. -
28
Dealfront
Dealfront
Dealfront is a comprehensive go-to-market platform that empowers B2B companies to enhance their sales and marketing efforts across Europe. It combines powerful tools for lead generation, intent data analysis, and customer engagement to help businesses identify and target high-potential prospects in specific markets. With its deep insights into buyer behavior, Dealfront allows companies to prioritize leads and tailor outreach with personalized messaging. The platform is designed to help businesses expand into new European markets, optimize their pipeline, and accelerate growth by providing a localized approach to B2B sales and marketing strategies. -
29
LinkedIn Ads
LinkedIn
Connect with over 850 million professionals on the world's largest professional network. Our ad platform has ad types to meet all your marketing objectives. Create LinkedIn ad campaigns based on the marketing goals you want to achieve. To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one. Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions. LinkedIn ads helps businesses of any size achieve their goals and reach their target market. Over 850M active professionals are on LinkedIn. Target your audience them by job title, function, industry, and more. Whether your goal is to generate leads, increase brand awareness, or even promote event registrations, LinkedIn ads can help. Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time. -
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Demandbase
Demandbase
Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
