Best CRM Software in the UK
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Compare the Top CRM Software in the UK as of October 2025
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What is CRM Software in the UK?
CRM software is a type of software that businesses use to manage and analyze customer interactions and data. It helps businesses improve customer service by tracking customer information, analyzing trends, and providing customized communications for customers. CRM software also helps organizations to manage sales leads, track contacts, and automate certain customer-facing activities. Many CRM solutions offer automated workflows that streamline processes such as marketing campaigns and customer onboarding. Compare and read user reviews of the best CRM software in the UK currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
3
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
4
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
5
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
6
TorkeHub
TorkeHub
TorkeHub is an AI-powered CRM and automation platform designed to streamline business operations and boost customer engagement. It offers comprehensive contact and lead management, allowing you to organize customer information, track interactions, and nurture leads effectively. The sales pipeline management feature helps you visualize and manage your sales process, while task management ensures efficient assignment and tracking of tasks. TorkeHub's automation capabilities include powerful email automation for setting up autoresponders and scheduling campaigns, as well as workflow automation to save time and reduce errors. The platform's AI-driven insights provide valuable data for informed decision-making. TorkeHub ensures data security with robust encryption and offers dedicated customer support to assist with any queries. Ideal for businesses aiming to streamline operations and drive growth.Starting Price: $6.99 -
7
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
8
Behavioral Signals
Behavioral Signals
We are at the forefront of human communication in a groundbreaking era. Driven by cutting-edge AI technology, we go beyond words, diving deep into the intricacies of human expression. Understanding emotions, assessing behaviors, and predicting intent, we unlock the essence of every interaction. Our transformative impact spans various industries, from strengthening security and defense operations to redefining contact centers and empowering financial institutions with invaluable insights. With our innovative approach, we reshape the way connections are made and understood, ushering in a new era of communication. Our core technology is provided via our Behavioral Signals API, which is responsible to predict low-level and behavioral voice characteristics from audio signals. Applications: - Customer Service - Security, Intelligence, and Law Enforcement - Cognitive Health & Mental Health - Digital Companions/Chatbots - Healthcare - Entertainment -
9
Freshdesk
Freshworks
Freshdesk is a cloud-based customer service software that helps businesses provide exceptional customer service across every customer touchpoint. With Freshdesk, businesses can: - Manage customer conversations across multiple channels such as email, phone, chat, social media, etc., from a unified view - Improve agent productivity with smart workflow automation rules - Deliver seamless self-service experiences with AI-powered chatbots and branded help centers - Monitor key performance metrics with advanced analytics and custom reports Over 50,000+ customers including Hugo Boss, Toshiba, Cisco, The Atlantic, Chargebee, Grofers, and PhonePe trust Freshdesk to help them provide faster customer service with ease.Starting Price: $15.00/month/user -
10
monday.com
monday.com
Simplify the way your team works with monday.com, a cloud-based project management platform that provides customizable no-code solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and more. monday.com allows businesses of all sizes to work in an efficient environment where every team member can assign tasks, automate repetitive work, collaborate in real-time, and share files. With this platform, you can manage everything from simple to complex projects and ensure seamless communication between team members. Customizable dashboards give quick high-level overviews of every project, visual boards help organize tasks, and thanks to integrations with third-party applications such as Outlook, Zoom, Gmail, Google Drive, Dropbox, Excel you can continue working with all your existing tools within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries and verticals.Starting Price: $39/month for 5 users -
11
ClickUp
ClickUp
ClickUp is the future of work with tasks, docs, goals, project management and more. Data silos and duplicate spend have no place in a modern workplace. ClickUp brings all of your work into one place—one app to replace them all. Whether you're proofing ads or working on sprints, ClickUp is fully customizable for every type and size of team. Built for teams of all sizes and industries, ClickUp’s fully customizable and proprietary features make it a must-have for any teams that want to keep everything from design to development in one place. ClickUp AI is a role-based AI assistant that helps software teams use artificial intelligence to streamline workflows, save time, and enhance creativity. ClickUp AI provides more than 100 templated prompts that are tailored to users. These prompts were developed in partnership with workplace experts across industries. ClickUp AI can be used for AI writing, AI coding, summarizing, writing briefs, sales/marketing emails, and more.Starting Price: $5/user/month -
12
Lime Connect
Lime Connect
Lime Connect is the leading software solution for customer messaging and support automation in Germany. Receive messages from your website, WhatsApp or your preferred messaging channel in the Message Center. Within this central inbox, messages are enhanced using professional features such as live translations, file sharing, video calls etc. Lime Connect offers asynchronous messaging, ensuring you're always in touch with your visitors. No matter when they start a chat, they’ll receive an email notification with a link to your reply. With Lime Connect's AI Automation Hub, you can create AI chatbots, smart FAQ pages & interactive contact forms to automate your support. With our GPT-4 integration, the bot creatively combines answers from your knowledge base and provides customers with personalized answers. All AI Hub tools are connected to a central knowledge base that learns from each request. Lime Connect is developed and hosted in Germany, making it a GDPR-compliant softwareStarting Price: $90.00 per month -
13
Airtable
Airtable
Organize your work your way with Airtable. An all-in-one collaboration software, Airtable combines the power of a relational database with the flexibility and ease of use of a spreadsheet. It works across platforms and devices, and syncs data in real-time. Users can choose from different formats to view the tasks at hand, including grid, calendar, Kanban, gallery, and forms.Starting Price: $12.00/month/user -
14
BotPenguin
BotPenguin
BotPenguin is a generative AI-driven agent builder, empowering businesses of all sizes to automate customer interactions effortlessly across 10+ platforms—including WhatsApp, Instagram, websites, Telegram, Facebook, and more to elevate customer experience, automate tasks, and increase business growth. With key features like multilingual AI-powered chats, a unified inbox with live chat support, broadcast, appointment booking, and over 80+ integrations, BotPenguin enables users to build intelligent decision-making agents requiring no technical expertise. Today, it serves a global network of 50,000+ customers across 193 countries, supported by over 140 partners, delivering measurable improvements in engagement, efficiency, and customer satisfaction. BotPenguin pledges to donate a portion of every sale made to organizations dedicated to providing essential care and resources for animals in need.Starting Price: $0 -
15
Zoho Desk
Zoho
Instant responses for instant happiness. Respond to your customers the minute they reach out to you with Zoho Desk's embeddable chat widget. Zoho Desk's embeddable chat widgets let you be within arm's reach when customers can't find what they're looking for in your Help Center. Your customers can get in touch with your agents instantly, right from the Help Center, so your agents can respond and help them find answers faster. If a customer has an issue that requires more time and attention, agents can convert the chat conversation into a ticket, in a single click. This lets agents save all the context of the chat conversation, with no time lost. Leave your chat tickets to the trusted experts in your team. With Zoho Desk, you can assign tickets from various channels to specific agents or teams. This way, your agents can work more efficiently, and customer interactions are in safe hands.Starting Price: $12.00 per user per month -
16
Tidio
Tidio
Tidio is a leading customer service platform that combines live chat, chatbot automation, and AI agents to help businesses deliver fast, effective customer interactions at scale. Recognized for its robust automation capabilities and user-friendly design, Tidio is trusted by over 800,000 of businesses worldwide. Engage visitors via real-time chat and unify conversations across email, Messenger, Instagram, and more—all from one dashboard. Track, manage, and resolve issues efficiently with built-in ticketing tools that complement chatbot and live agent workflows. Use the no-code visual chatbot builder to create custom flow to collect leads, answer FAQs, and automate communication. Deploy the conversational AI agent, Lyro and resolve up to 64% of customer support queries using natural language understanding. Easy to deploy and operate—no coding skills required. GDPR-compliant and secure. Proven scalability for eCommerce, SaaS, and service industries. 7-day free trial available.Starting Price: $0 -
17
Sage Intacct
Sage Intacct
Sage Intacct is a premier cloud-based financial management software designed for growing businesses. It offers comprehensive features including core financials, accounts payable and receivable, cash management, and multi-entity consolidations. Sage Intacct's advanced modules cater to complex financial needs, ensuring scalability as your business grows. The software integrates seamlessly with other business applications, providing real-time financial and operational insights. Its user-friendly interface and customizable dashboards empower your team to adapt quickly and make data-driven decisions. Sage Intacct's robust reporting capabilities and automation of key financial processes help improve accuracy, efficiency, and compliance. Trusted by thousands of organizations, Sage Intacct streamlines financial operations, enhances visibility, and drives business growth. With award-winning customer support and continuous innovation, Sage Intacct is your partner. -
18
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 per month -
19
LiveChat
LiveChat Software
For the fastest and the most efficient way to help your customers, turn to LiveChat! As a leading live chat and help desk software solution for business, LiveChat transforms teams into customer service rockstars with its simple and easy-to-use applications. Apart from its core live chat functionality, LiveChat provides a wide range of add-on modules for sales and marketing automation as well as integrations with third-party customer relationship management (CRM) solutions.Starting Price: $16.00 per agent per month -
20
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
21
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
22
Intercom
Intercom
Intercom is an AI-first customer service platform that enables businesses to deliver personalized and efficient customer support across multiple channels. Founded in 2011, the company offers a comprehensive suite of tools, including the Fin AI Agent, which provides instant, accurate answers to customer inquiries 24/7. Intercom's platform also features AI Copilot, assisting support agents with real-time solutions, and AI Analyst, offering insights and recommendations for support leaders. Trusted by over 25,000 global organizations, including Atlassian, Amazon, and Microsoft, Intercom facilitates over 500 million messages per month, enhancing customer interactions and support efficiency. Headquartered in San Francisco, with offices in Chicago, Dublin, Sydney, and London, Intercom continues to innovate in the customer service industry.Starting Price: $29/seat/month -
23
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
24
Gist
Gist
All the tools you need to build a successful online business. Easy to use all-in-one software for live chat, chat bots, email marketing, marketing automation, forms, knowledge base, and more to create great customer experiences. By using Gist’s all-in-one platform, you no longer need to piece together multiple costly subscriptions. Better yet, your team will no longer need to switch between multiple tools to fully understand your customers. Qualify more leads automatically and close more deals with chatbots, forms and 24/7 automated meeting scheduling. Grow traffic, convert more visitors, and retain customers by running complete email marketing campaigns at scale. Assist customers in real-time with a collaborative inbox, automation, and self-service support. Replace 8+ tools and keep all of your products, content, customers, email subscribers, and data in one place.Starting Price: $33.99 per month -
25
Algolia
Algolia
Algolia is a search and discovery API platform for building powerful and composable experiences while solving for relevance with AI and configurable rules. Algolia Search enables our customers to design and implement unique search experiences using the design language of their choice. Algolia Recommend is a robust API that allows you to add “frequently bought together” and “related items” into any digital experience with as little as 6 lines of code.Starting Price: $0 -
26
Zoho SalesIQ
Zoho
Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses ofStarting Price: $0/month -
27
Front
Front
Front’s powerful customer service platform makes five-star service attainable for over 9,000 businesses like yours. We bring together your core support channels in one intuitive, AI-powered workspace where your team can build collaborative workflows across the entire customer lifecycle. As your customer base and their needs grow, Front AI and customer intelligence serves up the efficiency and insights needed to keep your entire organization customer-first, every day. Plus, we care as much about our customers as you do yours: we provide industry-leading service to our entire customer base, regardless of your team size.Starting Price: $19.00/month/user -
28
Genesys Cloud CX
Genesys
Genesys Cloud CX is a comprehensive, cloud-based contact center solution designed to deliver exceptional customer experiences across various communication channels. Built with scalability and flexibility in mind, it integrates voice, chat, email, social media, and messaging platforms into a unified interface. The platform leverages advanced AI and analytics to provide real-time insights, automate routine tasks, and personalize interactions, ensuring efficient and effective customer engagement. With its robust workforce management tools, businesses can optimize staffing and performance while maintaining high service standards. Genesys Cloud CX is designed for seamless deployment and adaptability, making it an ideal solution for organizations of all sizes looking to enhance their customer service capabilities.Starting Price: $75 per user per month -
29
Kapture CX
Kapture CX
Kapture is an enterprise-grade AI powered omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. Kapture’s teams and technology are built ground up with a core focus on “the customer”. Built around hyper-personalization, Kapture brings context and intelligence to every resolution while keeping it extremely personalized making every customer feel valued and every resolution unique. With expertise in four key industry verticals: Retail (offline + ecommerce), BFSI, Travel, and Consumer durables (consumer goods and appliances), Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.Starting Price: $39/month/user -
30
Clootrack
Clootrack
Clootrack is an AI Superagent for Fastest Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It helps enterprises uncover the exact reasons behind customer sentiment, which is used to enhance overall customer experience, reduce customer churn, accelerate product development, and enter new markets. The insights are based on a comprehensive set of data, both first-party and online. Clootrack insights, including qualitative data, are 98% accurate. Our patented unsupervised analysis ensures qualitative insights are unbiased and actionable. The platform includes 1000+ connectors to enterprise data sources and can crawl data from online sources.