Improving the experience, efficiency, and profitability of streaming video requires data. Datazoom enables video publishers to better operate distributed architectures through centralizing, standardizing, and integrating data in real-time to create a more powerful data pipeline and improve observability, adaptability, and optimization solutions. Datazoom is a video data platform that continually gathers data from endpoints, like a CDN or a video player, through an ecosystem of collectors. Once the data is gathered, it is normalized using standardized data definitions. This data is then sent through available connectors to analytics platforms like Google BigQuery, Google Analytics, and Splunk and can be visualized in tools such as Looker and Superset. Datazoom is your key to a more effective and efficient data pipeline. Get the data you need in real-time. Don’t wait for your data when you need to resolve an issue immediately.