Best Digital Analytics Tools

icCube is a Swiss embeddable analytics solution designed for B2B SaaS product and development teams to deeply embed analytic capabilities inside their applications. Dashboards will seamlessly blend into the SaaS solution’s UI and UX experience, while resting on top of icCube’s robust analytical engine, allowing to consume complex data models needing sophisticated data security. With a dev2dev approach, icCube's team accompanies clients to successfully and quickly get into production. At icCube, we understand that navigating the complexities of data can be daunting. That’s why we’re excited to introduce also our Data Analytics Boutique Services, designed to empower both existing and new clients in achieving seamless data integration, robust data security, insightful analytics, effective decision automation and dashing reports. We partner with our clients at all stages and all phases of their projects and product roadmaps. From a quick review up to a full project and product

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

DataClarity Unlimited Analytics is the only free modern embeddable data and analytics platform in the world that provides a self-service, powerful, secure and seamless end-to-end experience. Highlights: SIMPLIFIED DATA INTEGRATION – Easily connect, join, curate, cache and catalog diverse data through drag and drop, custom SQL builder & AI-powered data profiling. | INTERACTIVE DASHBOARDS – craft compelling reports using 80 stunning visualizations, geospatial maps and flexibility to bring your own charts. | REAL-TIME ANALYSIS – Perform advanced analysis & data exploration using drill-down, drill-through, filters, built-in statistical & predictive models, or your own Python and R code. | SEAMLESS APPLICATION INTEGRATION – Achieve smooth integration with versatile APIs, tailor-made configurations & flexible embedding features. | SECURITY & GOVERNANCE – Ensure adherence to your security guidelines, governance standards, multitenancy, row-level data protection, and Single Sign-On (SSO).

Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. When you're ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically, or display it proudly in the office on a big screen or TV.

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.

Now anyone can find insights hidden in their company data in seconds. Use search to analyze your data and get automated insights when you need them. ThoughtSpot lets anyone ask any questions, find insights, and drill infinitely into their company data in seconds. Stop waiting for custom reports from data experts and instantly answer ad-hoc data questions on the fly. Empower non-technical people to answer their own data questions, while you build a single source of truth with security and governance at scale. Maximize the value of your cloud data warehouse and accelerate speed-to-insight for everyone across your business. Democratize access to insights in minutes and transform the way your company uses data. See how the most innovative organizations use ThoughtSpot to get more value from their data. Deploy as SaaS or software in your virtual private cloud. AI-driven insights so you know sooner.

Understand how users are interacting with your product and identify opportunity areas to inform your product decisions. Mode empowers one Stitch analyst to do the work of a full data team through speed, flexibility, and collaboration. Build dashboards for annual revenue, then use chart visualizations to identify anomalies quickly. Create polished, investor-ready reports or share analysis with teams for collaboration. Connect your entire tech stack to Mode and identify upstream issues to improve performance. Speed up workflows across teams with APIs and webhooks. Understand how users are interacting with your product and identify opportunity areas to inform your product decisions. Leverage marketing and product data to fix weak spots in your funnel, improve landing-page performance, and understand churn before it happens.

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location.