Best Digital Analytics Tools for Windows

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Advanced and affordable web analytics solution for small and medium size websites. Analyze web site visitors’ behavior and get the complete website usage statistics in several easy steps! With Deep Log Analyzer website statistics and web analytics software you’ll know exactly where your visitors come from and how they move through your website. This software will help you to attract more visitors, optimize your website and convert more visitors to satisfied customers. Analyze logs from Microsoft IIS, Apache or Nginx web server from any hosting provider and get web analytics reports. Run it on your Windows computer or server. View reports on Top web pages, Referral websites, Search engines & phrases, bots/spiders, browsers and OS's, server errors and more with Deep Log Analyzer. Export to HTML or Excel. Deep Log Analyzer is a highly configurable web analytics software. Create your own custom reports or tailor any of the 50+ included reports using SQL language.

SmarterStats offers true web log analytics to provide a complete understanding of the popularity and performance of your online presence. Google Analytics and script-based website analysis products only track those pages that have a script added to them, and then only track those visitors that allow JavaScript. A web server logs every visit to every web page of a site, making log analytics many times more reliable than script-based products. SmarterStats has several reports that analyze website traffic and help business owners improve a site’s overall performance. Along with pre-built reports, webmasters, marketers and business owners can build their own custom reports so the information they need is the information they get. Site Tuning helps improve a website's overall performance and search engine compatibility. By looking for common, and sometimes hidden, issues that could cause visitors to leave your site, and search engines to avoid it,

Combine data from Log files, Javascript, Facebook, Youtube, and more in one Reporting Platform. Hosted on-premise or in the cloud, you control the data! Logaholic is perfect for small businesses and enterprises alike. Logaholic has over 100 ready-to-use web analytics reports with professional features like segmentation, custom dashboards, and surveys. All wrapped into a clean interface that is easy to use for both novices and experts. Logaholic has a plug-and-play report system that can be expanded to include almost any kind of data from any kind of source. There are built-in integrations available, but we can also help you customise and extend Logaholic to report on essential data available within any part of your business. Logaholic Self Hosted editions can be installed on-premise or in a private cloud. You have full control and ownership of the data, where it is stored and how and by whom it can be accessed.

Your log files are a gold mine of information about not only your web site, but your business. Understanding your web site traffic patterns -- seeing your web site through your potential customer's eyes -- is key to improving your business. Web server log files give you a view into your customer's activity and can help you tune your web site to acquire new customers. FastStats Log Analyzer is a powerful, quick, and inexpensive way to sift through gigabytes of logs and produce easy-to-understand summaries of your web site traffic. Are you spending $0.75 per click on your Google advertising, but only receiving $0.56 per click in revenue? FastStats is designed to help you determine your revenue per click, which you can use to price your Google advertisements. Use FastStats' Hyperlink Tree View to graphically see how customers move through your web site. FastStats is aptly named, and can process logs 40x faster than WebTrends, the industry leader.

You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.