Best Feature Management Software

Compare the Top Feature Management Software as of July 2025

What is Feature Management Software?

Feature management tools enable product and development teams to quickly manage new features using feature flags, A/B testing, toggles, and more to streamline the feature release process. Compare and read user reviews of the best Feature Management software currently available using the table below. This list is updated regularly.

  • 1
    Optimizely One

    Optimizely One

    Optimizely

    Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
  • 2
    AB Tasty

    AB Tasty

    AB Tasty

    AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.
    Starting Price: $42.00/month
  • 3
    Split

    Split

    Harness

    In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you know if your features are making things better or worse, and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Split is a feature management platform that takes the extra step with experts to support you, online courses to help you learn as you go, and a developer-oriented culture that puts our customers at the center. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Change the way the work gets done with Split. Switch on a free account today, schedule a demo to learn more, or contact us for further questions.
  • 4
    VWO Testing
    Always Be Testing. Always Be Converting. Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT. Build your experiences, exactly the way you want, without writing a single line of code. For more than a decade, 1000s of growth leaders and CRO Experts have trusted VWO Editor to create and test experiences across millions of users, without ever involving a developer. Easily change the headline, CTA, images, or any other element on your page. Modify existing pages or create multiple variations of the same page. Make styling changes such as background color, font styles, and borders as well. Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold. Unlimited undoes to fix your mistakes. Get an entire library of widgets to test with.
    Starting Price: $199 per month
  • 5
    Apptimize

    Apptimize

    Apptimize

    Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence — Apptimize enables them to test and optimize these apps to reach and exceed business goals. Customers include companies such as HotelTonight, Glassdoor, A&E, Stash, and more, reaching more than 2+ billion application end-users worldwide.
  • 6
    Taplytics

    Taplytics

    Taplytics

    Taplytics provides zero bloat, cross-platform AB Testing solutions that power the experiences within today's leading apps and websites. Take full control of your releases. Instantly test and roll out new features with the most advanced feature management and experimentation platform. Taplytics is a full-stack A/B testing solution designed to help product, engineering, and marketing teams drive more revenue through any of their client or server-side applications. Cut deployment risk and improve development time through controlled feature rollouts. Choose between our various SDKs, flexible API, private cloud, or on-prem deployment options. We pride ourselves on providing you with the industry's best Customer Success team. You'll get real-time technical support from real humans. Our clients report a 50% decrease in Engineering time. Discover enterprise-grade, A/B testing for any client-side or server-side application.
  • 7
    Adobe Target
    Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
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