Best Sentiment Analysis Tools

Compare the Top Sentiment Analysis Tools as of October 2025

What are Sentiment Analysis Tools?

Sentiment analysis tools are software that uses AI to deduce the sentiment from written language. Sentiment analysis software is useful for monitoring the sentiment and feelings about your brand or business online. Sentiment analysis software tools utilize natural language processing in order to analyze sentiment, and arrive at a conclusion on overall sentiment about your brand. Sentiment analysis tools can be used to scan social media and the web at large to generate a report on how people feel about the brand or terms you are tracking. Being aware of overall brand sentiment can help you make more informed business and product decisions. Compare and read user reviews of the best Sentiment Analysis tools currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
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  • 2
    Brandwatch

    Brandwatch

    Brandwatch

    Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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    Clootrack

    Clootrack

    Clootrack

    Clootrack is an AI Superagent for Fastest Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It helps enterprises uncover the exact reasons behind customer sentiment, which is used to enhance overall customer experience, reduce customer churn, accelerate product development, and enter new markets. The insights are based on a comprehensive set of data, both first-party and online. Clootrack insights, including qualitative data, are 98% accurate. Our patented unsupervised analysis ensures qualitative insights are unbiased and actionable. The platform includes 1000+ connectors to enterprise data sources and can crawl data from online sources.
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    Smartz Solutions

    Smartz Solutions

    Smartz Solutions

    Smartz Solutions is the disruptor reshaping the contact center landscape. Traditional legacy systems, with their entangled infrastructures and exorbitant fees, have held businesses hostage for too long. Contact centers are tired of being burdened by disjointed systems with hefty price tags and bad customer and employee experiences. We’re redefining the contact centre experience through our AI-powered 360-degree experience platform. We’ve been there. We paid for the legacy systems. We had 15 different systems running (at a snail's pace) at once to be able to run our call centre. We know the pain of not being able to find data quickly enough (sometimes at all) to help customers. And we sure know what it’s like to have employee information in multiple systems; never showing a clear view of the business. Losing money, opportunities and patience doesn’t have to be how you continue to run your call centre. Through a comprehensive tech stack, you will finally have your entire custom
    Starting Price: $55.00/month/user
  • 5
    Feedier

    Feedier

    Alkaweb

    Who likes to take a survey? No one. Feedier is a new innovative platform to collect valuable Feedback. Stay leader, turn feedback into growth leverage by making data-driven decisions to improve your services and products. Innovative forms: Deploy innovative forms in minutes with a unique model: S.I.R.A. Measure Satisfaction, collect valuable Insights, Reward to create loyalty, and finally push an Action to create engagement. Get more responses: Push highly targeted and unique feedback requests that not only deliver a much better and quicker experience but also incentivize your participants to give their opinion. Empower your data: Feedier act as data-hub. Link cross-data from your applications and services to the feedback you collect. Segment the data you require. Go one step further with sentiment analysis, thanks to machine learning analysis. A collaborative platform to infuse actions: Assign feedback in your teams, engage your participants, export your data and run
    Starting Price: $30.00/user/month
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    CXONCLOUD

    CXONCLOUD

    UNLOC Ltd.

    CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.
    Starting Price: $39.00/month
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    Semantria

    Semantria

    Lexalytics

    Semantria is a natural language processing (NLP) API from Lexalytics, leaders in enterprise sentiment analysis and text analytics since 2004. Semantria offers multi-layered sentiment analysis, categorization, entity recognition, theme analysis, intention detection and summarization in an easy-to-integrate RESTful API package. Semantria is totally customizable through graphical configuration tools, supports 24 languages, and can be deployed across private, public and hybrid clouds. Semantria scales effortlessly from single servers to entire data centers and back again to meet your on-demand processing needs. Integrate Semantria to add powerful, flexible text analytics and natural language processing capabilities to your cloud-based data analytics products or enterprise business intelligence infrastructure. Or add Lexalytics storage and visualization tools to create a complete business intelligence platform for storing, managing, analyzing and visualizing text documents.
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    Famepilot

    Famepilot

    Famepilot Internet

    Keep your customer experience organized in Famepilot. We handle tons of feedback every year for forward-thinking businesses around the world. 85% of customer interactions with your business are now taking place on your Google, Facebook, Twitter, Zomato, Apple, Bing and other location-specific and review pages– but, NOT on your website. Connect with the customers who promote your brand digitally. Famepilot helps automate the customer feedback process to capture your Net Promoter Score®, Sentiments over a period, Testimonials ,Online Reviews and Online Reputation. Famepilot monitors Google, Facebook, Twitter, and 20+ review sites for your business activities. We are increasing this list fast. You can suggest your industry specific site. Reply to all your customers who posted reviews any where online from a single Famepilot platform. Park comments for Employees to respond. Don't leave any customers unanswered.
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    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 10
    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
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    Chattermill

    Chattermill

    Chattermill

    Unified customer feedback analytics for the world's fastest growing companies. Gain an edge by unifying, measuring and analyzing all your customer feedback in real time with Chattermill. Pipe every source of feedback and customer interaction into one place with easy to use, collaborative platform. Use groundbreaking theme and sentiment AI to see how customers feel about your product, stay on top of emerging topics and understand what keeps them coming back. Filter and interpret the underlying layers of meaning within your data to instantly gauge what's driving customer experience. Analyze signals within your customer feedback to accurately identify and predict opportunities to drive revenue, advocacy and retention across each and every touchpoint
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    Touchpoints

    Touchpoints

    Touchpoints Technology

    We Help Businesses Increase Their Customer’s Average Spend by 300% Research shows that repeat customers spend 300% more than one-time buyers. Repeat customers are also more likely to trust your recommendation to buy your more expensive products, services or memberships. Most franchises don’t know how the majority of their customers really feel about them because of the 20% rule. When asked to go to an online review site to write a review about their experience, close 20% will respond. So we asked why! What we uncovered was your customers did not want to go online to tell online strangers about their experience at your business. It’s impersonal. It’s time to be more personal. If you asked your customer to give you feedback on how you did, closer to 80% will respond. Why? Because it’s personal and relational. Our platform captures the sentiment of the 80%, letting you know how your business stands with your customers.
    Starting Price: $195 per month
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    BlueML

    BlueML

    Explorance

    Get an in-depth analysis of your open text comments in seconds with Blue Machine Learning (BlueML) solutions. Now you can see what matters most to your students and employees and instantly get more actionable insights to streamline your decisions. Most comment analysis tools use a generic one-size-fits-all approach usually based on customer experience machine learning models. However, when you look at the employee or student journey, they’re made up of specific components around experience and learning. With BlueML, you can leverage three specialized models that will accurately consume and analyze comments from each area along the student and employee journeys, giving you context-specific categorization. Get an accurate view of the overall sentiments in employee and student comments (very negative, negative, neutral, positive, very positive, ambiguous). Gain insights about what emotions employees and students have expressed in their comments.
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    Clarabridge

    Clarabridge

    Clarabridge

    The Clarabridge Platform aggregates all VoC data, customer interactions and feedback, into a single platform. We use AI-powered speech and text analytics, with the industry’s best Natural Language Understanding (NLU), to evaluate the conversations your customers and employees are having every day in phone calls, live chats, private messages and on social media. Clarabridge gives you timely answers about ease of doing business (Effort), customer loyalty and emotions, root cause of NPS change, churn or high contact volume and much more. Clarabridge insights help you make decisions, act fast, and track results. Partner with Clarabridge, whose solutions are purpose-built for customer experience and backed by an AI-powered best-in-class text analytics engine, to transcend from complexity to clarity and truly understand every customer interaction. Clarabridge is the only platform that provides a highly effective means of capturing what customers are saying.
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    Caplena

    Caplena

    Caplena

    • Categorize Themes • Visualize Results • Topic-Level Sentiment Analysis • Powered by Collaborative AI Caplena is a customer feedback tool that uses augmented intelligence to help market researchers, CX professionals, and consultants uncover deep insights from their open-ended text. Caplena’s story began when co-founders, Maurice and Pascal, realized that most market research firms that handle customer feedback face the same issue: Too many open ends and not enough time to accurately analyze them. Since its inception in the Spring of 2018, Caplena has analyzed over 50 million responses, with 120 new projects added each week. Today Caplena is the text analytics tool of choice for over 100 companies in more than 15 countries, boasting customers such as Swisscom, eBay, DHL, Coop, and Joyn.
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    Cloud4Feed

    Cloud4Feed

    Cloud4Feed

    Through Cloud4Feed's omnichannel feedback options, customize the feedback collection channel accordingly to your customer touchpoints and receive a high number of customer feedback. Customizing the feedback triggering frequency depending upon the processing time intervals at the touchpoint, prevents the delivery of an overwhelming number of surveys to your customers. Set validity periods for submitted feedback surveys. Manage reminder setups for your customers who have not yet shared feedback. Customers can easily convey to retailers their expectations about the store or brand, their views on the store's appearance, and even their wishes about the product/service they request. In the automotive sector, customer feedback is collected at different contact points and reported to enable managers to take action. The most appropriate channel is selected for the customers who have received service, and they are reached as soon as possible.
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