Best Sentiment Analysis Tools

Compare the Top Sentiment Analysis Tools as of December 2025

What are Sentiment Analysis Tools?

Sentiment analysis tools are software that uses AI to deduce the sentiment from written language. Sentiment analysis software is useful for monitoring the sentiment and feelings about your brand or business online. Sentiment analysis software tools utilize natural language processing in order to analyze sentiment, and arrive at a conclusion on overall sentiment about your brand. Sentiment analysis tools can be used to scan social media and the web at large to generate a report on how people feel about the brand or terms you are tracking. Being aware of overall brand sentiment can help you make more informed business and product decisions. Compare and read user reviews of the best Sentiment Analysis tools currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 2
    CallFinder

    CallFinder

    CallFinder

    CallFinder speech analytics software automates outdated, manual QA processes to save time and provide immediate insights so you can make data-driven decisions. CallFinder automatically transcribes and scores recorded calls, identifying key metrics you can use to improve every aspect of your business. We deliver a highly scalable Software as a Service (SaaS) solution to contact centers and small and medium sized businesses across a wide range of industries. We like to think of ourselves as the speech analytics experts because, well, that’s all we do. We’re all about delivering a truly different software experience. You never get something that’s out-of-the-box. On purpose. Our Managed Client Services support is a differentiator that none of our speech analytics competitors offer. Your CallFinder Analyst becomes an integral part of your QA team, and you will work with your Analyst on a recurring basis to optimize CallFinder to meet your evolving business needs.
  • 3
    Smartz Solutions

    Smartz Solutions

    Smartz Solutions

    Smartz Solutions is the disruptor reshaping the contact center landscape. Traditional legacy systems, with their entangled infrastructures and exorbitant fees, have held businesses hostage for too long. Contact centers are tired of being burdened by disjointed systems with hefty price tags and bad customer and employee experiences. We’re redefining the contact centre experience through our AI-powered 360-degree experience platform. We’ve been there. We paid for the legacy systems. We had 15 different systems running (at a snail's pace) at once to be able to run our call centre. We know the pain of not being able to find data quickly enough (sometimes at all) to help customers. And we sure know what it’s like to have employee information in multiple systems; never showing a clear view of the business. Losing money, opportunities and patience doesn’t have to be how you continue to run your call centre. Through a comprehensive tech stack, you will finally have your entire custom
    Starting Price: $55.00/month/user
  • 4
    Observe.AI

    Observe.AI

    Observe.AI

    Observe.AI powers end-to-end quality management with the most accurate speech analytics for Contact Centers. With its Voice AI Platform, support teams analyze 100% of voice calls for quality and compliance, automate agent evaluations, and improve coaching. Analyze Calls for 100% compliance and call quality monitoring, so you'll never miss an opportunity or risk. Evaluate Agents with automated agent evaluations, and build trust with accurate data while fixing broken processes. Coach Teams with targeted coaching, know what training programs drive change, and replicate what top supervisors and trainers do best. Observe.AI uses the industry’s most accurate conversation intelligence engine to analyze customer interactions across every channel, giving you visibility into what's happening in your business. We incorporate these insights into evaluation and coaching workflows to improve agent and seller performance at scale—in one seamless platform.
  • 5
    Dialpad Sell
    Dialpad Sell is an AI-powered sales outreach platform designed to help sales teams close deals faster and more efficiently. It provides real-time insights, such as call transcriptions, sentiment analysis, and keyword tracking, to assist reps in refining their pitches and overcoming objections. Managers gain powerful tools for monitoring team performance and coaching with AI-driven recommendations. The platform integrates seamlessly with popular CRMs and business apps like Salesforce, Zendesk, and Microsoft Teams. Dialpad Sell delivers increased sales efficiency, better onboarding, and reduced rep attrition. With enterprise-grade security and 24/7 support, it scales to meet the needs of businesses of all sizes.
    Starting Price: $95 per user per month
  • 6
    Talkwalker

    Talkwalker

    Talkwalker

    Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.
    Starting Price: $9,600 per year
  • 7
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 8
    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
  • 9
    Forsta

    Forsta

    Forsta

    The most powerful, flexible, connected, and most reliable experience & research tech platform. Forsta transcends methodological and data silos. All human experience is here. If it’s insightful, it’s measurable. Use customizable surveys to seek insight from any audience, from small teams to global communities. Take the data you need from any touchpoint or channel. Forsta comes packed with the tools to bring you better data and deeper insights. So you can push your business forward. If it’s insightful, it’s measurable. Use customizable surveys or moderated online conversations to seek insight from any audience – from small teams to global communities. Take the data you need from any touchpoint or channel. Bring all your data onto a single platform. So you can see the stories behind the statistics. Use advanced analytics tools to search, sort and filter in whatever way gets you to the answers you need.
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    SetSail

    SetSail

    SetSail

    Unlock your sales team's potential with the power of machine learning. First, SetSail automatically captures and enriches your customer and activity data so that your team doesn’t have to. We then build a unique machine learning model for your business, which calculates account/deal health using the CRM data and communication sentiment, leveraging the latest natural language processing (NLP) techniques. Our models prioritize objective signals, such as sentiment in customer conversations, over self-reported measures like deal stages. Powered by the machine learning engine, SetSail surfaces insights that allow reps, managers, and executives to view pipeline health in real-time. This powerful tool can break down data by rep, deal, account, and conversation topic to identify performance issues and deal blockers. Pinpoint and fix areas of weakness before they hit your bottom line.
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    Zappi

    Zappi

    Zappi

    Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
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    Vespio

    Vespio

    Vespio

    Provide usable data so you never waste leads and increase your win rate and revenue with Vespio's AI-powered sentiment analysis tool, which uncovers hidden customer desires from every conversation. Our platform accurately predicts customer interest and offers smart suggestions on how to close more deals. Leverage our AI tools designed to boost your win rate, reduce go-to-market waste, and save time for reps with powerful analytics, insights, and intelligent recommendations. Our tool breaks your video call into smaller parts, providing greater transparency into each aspect of the pitch, clear success statistics for each part, and AI-powered suggestions on how to improve success based on previously won deals. It enables you to catch and analyze over 500+ signals in different languages, helping you predict the outcome and overall sentiment of a sales meeting by processing customers' voice and facial expressions with over 90% accuracy.
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