Animate Your Ideas, Design Better Apps. Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle helps you create designs that look and feel amazing. Use Principle in beautiful dark mode and import designs from Figma. There are a lot of things you might want to design: a short animation, a slick interaction, or an extensive multi-screen app. No matter what you're doing, you can do it with Principle. Principle's timeline makes it quick work to illustrate the perfect bounce, ease, and pop. Want to design a totally new interaction? Principle gives you the freedom to experiment without limiting you to pre-defined transitions. It's a breeze to design the flow of a multi-screen app; and when you're done you'll have a bird's-eye view of all your screens. With artboards, magic animations and a timeline, using Principle will give you Déjà vu.