Best Web Analytics Software
View:
Compare the Top Web Analytics Software as of December 2025
Sort By:
What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
-
1
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
2
Userparser
Userparser
Userparser is a user-agent parser & IP-address lookup API that transforms user agent strings into rich metadata and usage analytics. Sign up and start receiving parsed user-agent & ip-address data instantly to detect country, browser, OS, device, and crawler in real-time with our secure user-agent string & IP-address Lookup API. This free user-agent parser and IP-address lookup tool enables developers to determine what type of device a user is using and where he is making the request. To assist them in creating more engaging user experiences. With this tool, you can easily parse user agents and extract information such as device type, device name, device brand, device viewport width, device viewport height, operating system name, operating system version, browser name, browser version, crawler name, crawler category, crawler owner, crawler URL, and so on. You can easily perform an IP-address lookup with this tool and extract information such as country name, country code, etc.Starting Price: $4.85/month -
3
Angelfish Software
Actual Metrics
Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!Starting Price: $1,995 -
4
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
5
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
6
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
7
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
8
Clicky
Clicky
Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.Starting Price: $79.99 per year -
9
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
10
Wide Angle Analytics
Input Objects GmbH
Google Analytics alternative that puts you in control. Privacy-first web analytics that helps you understand your audience and win clients. Wide Angle Analytics gives you the complete picture of your website visitors and what keeps them engaged. GDPR compliance, privacy-first approach, and unfair Adblock avoidance create a winning formula. Powerful web analytics, with business-grade features. Unmatched reliability, performance, and customization tailor-made for your business. Powerful web analytics, with obsessive attention to privacy and the law. Get the full picture of your marketing efforts, while respecting user privacy and the law. Powerful web analytics, with business-grade support. Strict GDPR compliance. The entire infrastructure is located in the EU. German-made and locally supported. Data processing agreement that protects your business. Cookies or not, you decide what's best for your business.Starting Price: €8.33 per month -
11
LeadLander
LeadLander
Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.Starting Price: $75/month -
12
KickFire
KickFire
Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow. -
13
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
14
MapMyUser
MapMyUser
MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.Starting Price: Free -
15
Stormly
Stormly
It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User the journey template, which lets you see where people are dropping off inside your product or app. Get to know which of the items converts best. Whether that are webshop items, blog articles, videos, or anything else. The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.Starting Price: $199 per month -
16
Keytiles
Keytiles
Keytiles is a decision support tool backed by real-time web analytics data. What really makes Keytiles different compared to similar tools is that for Keytiles your content is not just a flat list of URLs. But Keytiles is tracking your content structure too! This enables our TileView to go with the Treemap visualization which is simply much better and more understandable by humans, compared to an endless list of URLs. So you get a colorful, intuitive overview about "what is going on now?" all along the day 24/7. We measure every single action which is generated by your visitors. So you can make your decisions based on high data quality! Keytiles splits the collected metrics based on the data sources they came from. This means you can see and query desktop browser, mobile browser, or if you integrate your own sources like your iOS/Android app traffic too then those as well, activity separately.Starting Price: €2 per month -
17
Aqvil
Aqvil
Easy and friendly analytics. Track your user's journey, replay sessions, collect heatmaps & more. Have you ever felt like you have too much information in front of you and don't know what it means? We are providing you with a clean and simple interface with easy-to-understand analytics. Understanding your users is key to learning how to improve your website. Check each visitor's path and what they are doing on your site without intruding they're privacy. Get a clear picture of what your visitors access on your website. Engage with your team and review real-time recordings. Curious to see real-time data? You can check how many users are online, which devices are the most popular, and what pages are most accessed. Get ready to change the way you track your assets, forever. The complete platform that lets you do it all with your assets and team, stress-free. Good & good looking analytics.Starting Price: $19 per month -
18
FireStats
FireStats
FireStats is a web statistics system. FireStats is free for non-commercial usage. but you can make a donation. FireStats costs 25$ per installation for commercial usage. FireStats protect the privacy of your users, unlike services like Google analytics. (More on Google Analytics privacy issues). Real-time statistics. Recent referrers, search engine keywords. Recent popular pages. Browser and OS trees are grouped by what matters. IP to country, know where your visitors are surfing from. 'Raw log' of recent hits. Excluding unwanted hits from the database. Ajax UI, no need to reload the whole page, just press the ‘refresh statistics’ button to get the latest data. A single installation can monitor multiple sites on the same server. Multiple users support, with the ability to control which sites each user can access. Designed to work on all browsers. (Tested on Firefox, Explorer, Opera, etc.) Translated to 18 languages in the last count, and translating to additional languages is easy.Starting Price: $25 one-time payment -
19
AFS Analytics
AFS Analytics
From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.Starting Price: €16.95 per month -
20
Panelbear
Panelbear
Panelbear is the easiest way to measure your website's most important metrics, so you can deliver a great end user experience. A simple dashboard summarizes your website's most important metrics in real time. Uncover new insights with a single click by filtering and comparing any metric on your dashboard. Nobody likes a slow website. Panelbear automatically measures your page performance on every visit so you can better understand how your visitors are truly experiencing your site. With live alerts you'll be the first to know when your website has a traffic spike or when visitors are experiencing degraded performance. Measure how fast your website loads on every visit. Optimize your end user experience and build better websites. Our analytics script loads blazingly fast all around the world, it’s super lightweight and will never slow down your site.Starting Price: $29 per month -
21
GAannotations
Crystal Ball
Add the missing pieces to the puzzle with manual annotations or upload bulk annotations via CSV, API, and Automations. Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged. Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.Starting Price: $6 per month -
22
Umami
Umami Web Analytics
Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.Starting Price: Free -
23
Prisme Analytics
Prisme Analytics
Query, visualize, and understand your web traffic. With Prisme Analytics you can track metrics valuable to your business and create beautiful, flexible, and personalized dashboards. Our platform allows you to track custom events that truly matter for your business and design fully customizable dashboards to visualize your metrics in a way that suits your unique needs. Prisme is privacy-first by design, we don't use cookies and don't store any Personal Identifiable Information (PII). We comply by design with all privacy policies including GDPR, PECR, CCPA, and more. Prisme aims to be a real, privacy-friendly Google Analytics alternative. You shouldn't have to choose between respecting your user's privacy and using less functional tools. On top of everything, Prisme is simple to use, lightweight, flexible, and open source. Prisme Analytics is built on top of state-of-the-art open source data visualization and storage, respectively Grafana and ClickHouse.Starting Price: Free -
24
Ptengine
Ptmind
Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.Starting Price: $49.00/month -
25
Air360
Air360
Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever. -
26
Yandex Metrica
Yandex
From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated – sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. -
27
Plausible
Plausible
The goal of Plausible Analytics is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard. You get to check your website traffic without deep layers of menus and without a need to create custom reports. Plausible presents you with all the most insightful website statistics on one single page. Web analytics is the process of measuring and analyzing the usage of a website. Website owners use the analytics data to assess the performance of a site, to figure out what they’re doing well and what no so well and to see what they can do to improve and optimize their future efforts. Your site data will never be shared with or sold to any third-parties. It will never be monetized, mined and harvested for personal and behavioral trends. Dig more in-depth and get further insights by filtering. Click on any metric to filter your dashboard by it. -
28
Simple Analytics
Simple Analytics
We show you the essentials, page views, referrers, top pages, and screen sizes. We enrich this data with useful info like original Tweets. We don't use cookies or collect any personal data. So no cookie banners, GDPR, CCPA, or PECR to worry about. When a service is free you are the product. We won't ever sell your data. As a result, we need to charge. At Simple Analytics we like to keep things simple. Not in functionality but in our interface. In one overview you see exactly how your website is performing. Do you want to get email reports into your inbox? Select weekly or monthly email reports getting a nice and simple report. Do you have a lot of t.co referrers in your analytics tools? Not with Simple Analytics, we show you the actual tweet where you got traffic from. As we don't track people we have a feature to bypass ad-blockers. You can set up a custom subdomain linking to us. If you add a DNS setting, we take care of the rest (for example the SSL certificates).Starting Price: $19 per month -
29
Nimvue
Nimvue
Nimvue is a web analytics platform, built from the ground up with privacy in mind. We strongly believe that you should be able to track 100% of your traffic - without tracking 100% of their personal data. You won’t need to deal with adding us to your cookie policy, as we simply don’t use cookies or storage to store persistent user identifiers. Tailor your analytics, with flexible dashboards/reports, events, dimensions and metrics, all within our user-friendly dashboard (yes, with dark mode!) and automate sending those reports to your team, effortlessly. E-Commerce Tracking is built-in - integrate seamlessly with Shopify in just a few minutes, or set up client-side events with ease, if you use another platform. Every Nimvue plan includes Unlimited Sites, sharing the same account usage quota. No hidden fees, scalable as you grow with simple tiers. Start Free Today, with a generous 5,000 page views/month - no credit card required.Starting Price: £10/month -
30
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
