Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.

  • 1
    Looker

    Looker

    Google

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
  • 2
    Sisense

    Sisense

    Sisense

    Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard.
  • 3
    A7 IoB

    A7 IoB

    Alpha7

    View all business data in a single workspace with A7 IoB, an intuitive digital dashboard. A7 IoB allows users to control their biggest asset: business data. This enables them to make smarter data-driven decisions. A7 IoB enables users to connect with business applications and spreadsheets, create or select KPIs, and visualize data.
  • 4
    Indicative

    Indicative

    Indicative

    Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!
    Starting Price: $0.00
  • 5
    AnswerRocket

    AnswerRocket

    AnswerRocket

    AnswerRocket, an American software company, has been innovating search-based data discovery analytics, via natural language since 2013. Their solution provides business the intelligence and analytics needed to run an organization that is data-driven in today's economy. Their elegant and top-notch engineered platform offers a more in-depth look at how data is analyzed and distributed throughout an organization, giving a business an unfair advantage against the competition.
  • 6
    Anodot

    Anodot

    Anodot

    Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, we provide analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Our platform uses patented machine learning algorithms to isolate issues and correlate them across multiple parameters. This helps eliminate business insight latency and supports smart, rapid business decision-making. Anodot has nearly 100 customers in digital transformation industries like eCommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King. Founded in 2014, Anodot is headquartered in Silicon Valley and Israel, with Sales offices worldwide.
  • 7
    Conversionomics

    Conversionomics

    Conversionomics

    Set up all the automated connections you want, no per connection charges. Set up all the automated connections you want, no per-connection charges. Set up and scale your cloud data warehouse and processing operations – no tech expertise required. Improvise and ask the hard questions of your data – you’ve prepared it all with Conversionomics. It’s your data and you can do what you want with it – really. Conversionomics writes complex SQL for you to combine source data, lookups, and table relationships. Use preset Joins and common SQL or write your own SQL to customize your query and automate any action you could possibly want. Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, you’ll be able to create impressive and interactive dashboards and reports using our templates or your favorite data visualization tools.
    Starting Price: $250 per month
  • 8
    Scuba

    Scuba

    Scuba Analytics

    Self-service analytics at scale. Whether you’re a product manager, the head of a business unit, a chief experience officer, a data scientist, a business analyst, or an IT staffer - you’ll appreciate how simple Scuba makes it to access your data and immediately begin mining it for insights. Whether you’re trying to understand the behavior of your customers, your systems, your apps – or anything else associated with actions taken over time – Interana is the only analytics platform that lets you move beyond dashboards and static reports, to a mode where you and your team can interactively explore your data in real-time to see not just what is happening in your business, but why. With Scuba you're never waiting for your data. All of your data is always available, so you can ask questions as quickly as you can think of them. Scuba is designed for everyday business users, so there’s no need to code or know SQL.
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