Best Web Analytics Software
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Compare the Top Web Analytics Software as of October 2025
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
2
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
3
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
4
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
5
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
6
JustControl.it
GRAHAMSTOWN LIMITED
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.Starting Price: $750 per month -
7
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
8
TapClicks
TapClicks
TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics. -
9
AgencyAnalytics
AgencyAnalytics
AgencyAnalytics is the #1 cloud-based marketing reporting software for agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact. Monitor all of your marketing channels in one place. AgencyAnalytics integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. All fully branded for your agency. Give clients login to the interface or app as if you built the platform in-house. AgencyAnalytics includes a full suite of SEO tools designed to streamline your agency. Track rankings, monitor backlinks, perform technical SEO audits, and track the competition with our built-in SEO tools. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, scalable pricing starting at just $49 per month. Try it free for 14 days, no credit card required. Start your free trial now!Starting Price: $60.00/month -
10
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
11
Sisense
Sisense
Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard. -
12
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
13
Dataddo
Dataddo
Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and data lakes. It offers 3 main products: - Data to Dashboards: Send data from apps to dashboarding tools for insights in record time. A free version is available for this product! - Data Anywhere: Send data from apps to warehouses and dashboards, between warehouses, and from warehouses into apps. - Headless Data Integration: Build your own data product on top of the unified Dataddo API. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. From first login to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.Starting Price: $35/source/month -
14
RudderStack
RudderStack
RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.Starting Price: $750/month -
15
A7 IoB
Alpha7
View all business data in a single workspace with A7 IoB, an intuitive digital dashboard. A7 IoB allows users to control their biggest asset: business data. This enables them to make smarter data-driven decisions. A7 IoB enables users to connect with business applications and spreadsheets, create or select KPIs, and visualize data. -
16
Chartio
Chartio
Analyze and track critical business data with Chartio, a cloud-based business analytics solution for small to mid-sized businesses. Built for the entire organization - from founders and execs, to product and business teams. Chartio features cloud-based data exploration, beautiful charts, and interactive dashboards to help teams turn data into actionable insights. Chartio is ranked as the number one self-service business intelligence software for SMBs.Starting Price: $400/month -
17
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
18
KickFire
KickFire
Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow. -
19
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
20
Elevar
Elevar
Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.Starting Price: $50 per month -
21
Waaila
Cross Masters
Waaila is a comprehensive application for automatic data quality monitoring, supported by a global community of hundreds of analysts, and helps to prevent disastrous scenarios caused by poor data quality and measurement. Validate your data and take control of your analytics and measuring. They need to be precise in order to utilize their full potential therefore it requires validation and monitoring. The quality of the data is key for serving its true purpose and leveraging it for business growth. The higher quality, the more efficient the marketing strategy. Rely on the quality and accuracy of your data and make confident data-driven decisions to achieve the best results. Save time, and energy, and attain better results with automated validation. Fast attack discovery prevents huge impacts and opens new opportunities. Easy navigation and application management contribute to fast data validation and effective processes, leading to quickly discovering and solving the issue.Starting Price: $19.99 per month -
22
AnswerRocket
AnswerRocket
AnswerRocket, an American software company, has been innovating search-based data discovery analytics, via natural language since 2013. Their solution provides business the intelligence and analytics needed to run an organization that is data-driven in today's economy. Their elegant and top-notch engineered platform offers a more in-depth look at how data is analyzed and distributed throughout an organization, giving a business an unfair advantage against the competition. -
23
Anodot
Anodot
Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, we provide analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Our platform uses patented machine learning algorithms to isolate issues and correlate them across multiple parameters. This helps eliminate business insight latency and supports smart, rapid business decision-making. Anodot has nearly 100 customers in digital transformation industries like eCommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King. Founded in 2014, Anodot is headquartered in Silicon Valley and Israel, with Sales offices worldwide. -
24
PaveAI
PaveAI
PaveAI takes into account of your goals, whether it’s to increase revenue on an e-commerce site or engagement on a blog, and personalizes your report for you. Our data science algorithm looks at 16+ million possible combinations to identify the most important insights across all marketing channels. Get data-driven recommendations on exactly how to increase your ROI. Our data science algorithm looks at millions of possible combinations to identify the most important insights from petabytes of data. PaveAI analyzes your data, showing what’s working and how to improve. Our integration engineers work directly with your team to connect your existing data warehouse.Starting Price: $39 per month -
25
Snowplow Analytics
Snowplow Analytics
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies. -
26
Conversionomics
Conversionomics
Set up all the automated connections you want, no per connection charges. Set up all the automated connections you want, no per-connection charges. Set up and scale your cloud data warehouse and processing operations – no tech expertise required. Improvise and ask the hard questions of your data – you’ve prepared it all with Conversionomics. It’s your data and you can do what you want with it – really. Conversionomics writes complex SQL for you to combine source data, lookups, and table relationships. Use preset Joins and common SQL or write your own SQL to customize your query and automate any action you could possibly want. Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, you’ll be able to create impressive and interactive dashboards and reports using our templates or your favorite data visualization tools.Starting Price: $250 per month -
27
Freshpaint
Perfalytics
To make better decisions you need customer data, but it shouldn't require engineers to code every event. Freshpaint detects clicks and actions automatically on your site, then sends the data to 100s of analytics and advertising tools using prebuilt integrations. Forgot to track an event? Freshpaint gives you answers today instead of two weeks from now by backfilling historical data from any new event. For digital health startups, Freshpaint signs BAAs and is 100% purpose-built to manage PHI. Developers have to implement tracking for analytics and marketing tools, but often aren't the end users of those tools. Enjoy the flexibility of a platform that enables you to move faster, and spend more time on core product development. -
28
Motif Analytics
Motif Analytics
Rich interactive visualizations for identifying patterns in user and business flows, with full visibility into underlying computation. A small set of sequence operations providing full expressivity and fine-grained control in under 10 lines of code. An incremental query engine to seamlessly trade between query precision, speed and cost according to your needs. Currently Motif uses a tiny custom-built DSL called Sequence Operations Language (SOL), which we believe is more natural to use than SQL and more powerful than a drag-and-drop interface. We built a custom engine to optimize sequence queries and are also trading off precision, which goes unused in decision-making, for query speed. -
29
Sparq
Alida
Sparq is a customer insights platform that uncovers actionable earned data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. Customer attributes like motivation, preference, and beliefs are translated into actionable data points. Deeper insights deliver value and improve customer acquisition, retention, and customer satisfaction. Progressive profiling delivers customer insights that can’t be obtained anywhere else. Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors, obtained with consent. Each Vision Critical customer is assigned a Customer Success Manager who provides guidance on best practices for recruitment and engagement developed over almost 20 years in the customer insights business. -
30
Scuba
Scuba Analytics
Self-service analytics at scale. Whether you’re a product manager, the head of a business unit, a chief experience officer, a data scientist, a business analyst, or an IT staffer - you’ll appreciate how simple Scuba makes it to access your data and immediately begin mining it for insights. Whether you’re trying to understand the behavior of your customers, your systems, your apps – or anything else associated with actions taken over time – Interana is the only analytics platform that lets you move beyond dashboards and static reports, to a mode where you and your team can interactively explore your data in real-time to see not just what is happening in your business, but why. With Scuba you're never waiting for your data. All of your data is always available, so you can ask questions as quickly as you can think of them. Scuba is designed for everyday business users, so there’s no need to code or know SQL.