Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.

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    Looker

    Looker

    Google

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
  • 2
    TapClicks

    TapClicks

    TapClicks

    TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics.
  • 3
    AgencyAnalytics

    AgencyAnalytics

    AgencyAnalytics

    AgencyAnalytics is the #1 cloud-based marketing reporting software for agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact. Monitor all of your marketing channels in one place. AgencyAnalytics integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. All fully branded for your agency. Give clients login to the interface or app as if you built the platform in-house. AgencyAnalytics includes a full suite of SEO tools designed to streamline your agency. Track rankings, monitor backlinks, perform technical SEO audits, and track the competition with our built-in SEO tools. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, scalable pricing starting at just $49 per month. Try it free for 14 days, no credit card required. Start your free trial now!
    Starting Price: $60.00/month
  • 4
    Heap

    Heap

    Contentsquare

    Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.
    Starting Price: $500.00/year
  • 5
    Sisense

    Sisense

    Sisense

    Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard.
  • 6
    Dataddo

    Dataddo

    Dataddo

    Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and data lakes. It offers 3 main products: - Data to Dashboards: Send data from apps to dashboarding tools for insights in record time. A free version is available for this product! - Data Anywhere: Send data from apps to warehouses and dashboards, between warehouses, and from warehouses into apps. - Headless Data Integration: Build your own data product on top of the unified Dataddo API. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. From first login to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.
    Starting Price: $35/source/month
  • 7
    A7 IoB

    A7 IoB

    Alpha7

    View all business data in a single workspace with A7 IoB, an intuitive digital dashboard. A7 IoB allows users to control their biggest asset: business data. This enables them to make smarter data-driven decisions. A7 IoB enables users to connect with business applications and spreadsheets, create or select KPIs, and visualize data.
  • 8
    Chartio

    Chartio

    Chartio

    Analyze and track critical business data with Chartio, a cloud-based business analytics solution for small to mid-sized businesses. Built for the entire organization - from founders and execs, to product and business teams. Chartio features cloud-based data exploration, beautiful charts, and interactive dashboards to help teams turn data into actionable insights. Chartio is ranked as the number one self-service business intelligence software for SMBs.
    Starting Price: $400/month
  • 9
    AnswerRocket

    AnswerRocket

    AnswerRocket

    AnswerRocket, an American software company, has been innovating search-based data discovery analytics, via natural language since 2013. Their solution provides business the intelligence and analytics needed to run an organization that is data-driven in today's economy. Their elegant and top-notch engineered platform offers a more in-depth look at how data is analyzed and distributed throughout an organization, giving a business an unfair advantage against the competition.
  • 10
    Conversionomics

    Conversionomics

    Conversionomics

    Set up all the automated connections you want, no per connection charges. Set up all the automated connections you want, no per-connection charges. Set up and scale your cloud data warehouse and processing operations – no tech expertise required. Improvise and ask the hard questions of your data – you’ve prepared it all with Conversionomics. It’s your data and you can do what you want with it – really. Conversionomics writes complex SQL for you to combine source data, lookups, and table relationships. Use preset Joins and common SQL or write your own SQL to customize your query and automate any action you could possibly want. Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, you’ll be able to create impressive and interactive dashboards and reports using our templates or your favorite data visualization tools.
    Starting Price: $250 per month
  • 11
    Motif Analytics

    Motif Analytics

    Motif Analytics

    Rich interactive visualizations for identifying patterns in user and business flows, with full visibility into underlying computation. A small set of sequence operations providing full expressivity and fine-grained control in under 10 lines of code. An incremental query engine to seamlessly trade between query precision, speed and cost according to your needs. Currently Motif uses a tiny custom-built DSL called Sequence Operations Language (SOL), which we believe is more natural to use than SQL and more powerful than a drag-and-drop interface. We built a custom engine to optimize sequence queries and are also trading off precision, which goes unused in decision-making, for query speed.
  • 12
    Decibel

    Decibel

    Decibel

    You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.
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