Best Web Analytics Software of 2025

Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

6,067 Ratings

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Visit Website

Hitsteps

Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.

2 Ratings

Starting Price: $4.99 per month

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Angelfish Software

Actual Metrics

Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Starting Price: $1,995

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Insightech

Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboard

Starting Price: $10,000 per annum

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Piwik PRO

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

1 Rating

Starting Price: $500 per month

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Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

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Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

8 Ratings

Starting Price: $39 per month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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Woopra

Appier

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

4 Ratings

Starting Price: $999/month

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Siteimprove

Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform.

2 Ratings

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MonsterInsights

#1 Google Analytics Plugin for WordPress that’s Easy and Powerful. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market. Setup universal website tracking across devices and campaigns with just a few clicks (without any code). See your website analytics report right inside your WordPress dashboard with actionable insights. Get real-time stats right inside WordPress to see who is online, what they are doing, and more. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking. Make Google Analytics compliant with GDPR and other privacy regulations automatically.

4 Ratings

Starting Price: $99.50 per year

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Heap

Contentsquare

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

1 Rating

Starting Price: $500.00/year

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Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

1 Rating

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Clicky

Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.

1 Rating

Starting Price: $79.99 per year

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AT Internet

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

Starting Price: €335/month

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Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

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riyo.ai

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.

Starting Price: $39 / month / 5 users

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LeadLander

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Starting Price: $75/month

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Indicative

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!

Starting Price: $0.00

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Canecto

Automate your Web Analytics. Canecto is the smart alternative to hiring a digital agency or doing analytics yourself. Understand how your site generates business to you, and what your best improvement options are: - Advice on your best site improvement options - Suggestions on how to increase conversions - Basis statistic on your site's performance You do not need to spend time on web analytics or need to learn complicated tools. Advice, recommendations, insights and data You will get a web consultancy report that tells you what options you have to get more conversions. The report gives you specific advice on how to improve your site, backed with data. In this way, you do not need to have an analytics skillset or outsource core elements of your company. Canecto makes you drive your business in a true data-driven manner.

Starting Price: $14.00/month

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Contentsquare

Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.

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FastStats Log Analyzer

Mach5 Development

Your log files are a gold mine of information about not only your web site, but your business. Understanding your web site traffic patterns -- seeing your web site through your potential customer's eyes -- is key to improving your business. Web server log files give you a view into your customer's activity and can help you tune your web site to acquire new customers. FastStats Log Analyzer is a powerful, quick, and inexpensive way to sift through gigabytes of logs and produce easy-to-understand summaries of your web site traffic. Are you spending $0.75 per click on your Google advertising, but only receiving $0.56 per click in revenue? FastStats is designed to help you determine your revenue per click, which you can use to price your Google advertisements. Use FastStats' Hyperlink Tree View to graphically see how customers move through your web site. FastStats is aptly named, and can process logs 40x faster than WebTrends, the industry leader.

Starting Price: $99.95 one-time payment

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OneStat

OneStat.com

OneStat.com is a provider of real-time web analytics and website statistics software. More than 75.000 companies worldwide use our web site statistics or the free hit counter. Our web site traffic analysis software is available for each webmaster who wants to track or monitor a website. Our website analytics has become the trusted standard in website statistics for online businesses. Also our free hit counter and web analytic service has been tested as the best free tracker. We have developed website analytics software that is more accurate than log file analysis. Our web site tracking software will help each webmaster to optimize their website, online marketing campaigns and get more visitors from search engines. OneStat Enterprise is a new approach to web analytics and the best web metrics solution for web sites. OneStat Platinum provides reports about pageviews, visitors, navigation, search engine reports,web site statistics, ecommerce tracking and online marketing campaigns.

Starting Price: $125 per year

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Log2Stats

BitStrike Software

Log-to-Stats is a modern solution to get your website stats from web server log files. The software manages all your web log files and converts them into a statistics database. Then you can either look at your website stats using interactive and detailed reports or save them to html or other format. Log-to-Stats makes it easy to view how the stats changes over time and compare web traffic reports for different date ranges or special conditions.

Starting Price: $299.95 one-time payment

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Gauges

Gauges helps you focus on your most important web traffic stats, in real-time. Gauges is updated live as each view comes in. You never even have to refresh the dashboard. No more waiting for today’s metrics! We help you focus on the most actionable website traffic metrics, how many visitors come to your site, where they come from, and where they go. AirTraffic shows you live traffic to all of your sites, on one single full-screen map. We make sharing traffic data as easy as can be. No access control lists or complicated permissions, just quick access to the important data. Track all the touchpoints of customers, do the right marketing attribution, custom builds attribution models, and improve ROI on the spend in one tool. Gauges unifies customer journey, ad campaign data, and revenue outcomes in one platform so you can make the right decisions. Group users into accounts to track their visits, cost and revenue generated at an account level.

Starting Price: $6 per month

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Nimvue

Nimvue is a web analytics platform, built from the ground up with privacy in mind. We strongly believe that you should be able to track 100% of your traffic - without tracking 100% of their personal data. You won’t need to deal with adding us to your cookie policy, as we simply don’t use cookies or storage to store persistent user identifiers. Tailor your analytics, with flexible dashboards/reports, events, dimensions and metrics, all within our user-friendly dashboard (yes, with dark mode!) and automate sending those reports to your team, effortlessly. E-Commerce Tracking is built-in - integrate seamlessly with Shopify in just a few minutes, or set up client-side events with ease, if you use another platform. Every Nimvue plan includes Unlimited Sites, sharing the same account usage quota. No hidden fees, scalable as you grow with simple tiers. Start Free Today, with a generous 5,000 page views/month - no credit card required.

Starting Price: £10/month

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Quantum Metric

Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions.

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Fullstory

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

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Best Web Analytics Software

Compare the Top Web Analytics Software as of December 2025

What is Web Analytics Software?

Semrush

Hitsteps

Angelfish Software

Insightech

Google Analytics

Matomo

Piwik PRO

Looker

Smartlook

Extellio

Woopra

Siteimprove

MonsterInsights

Heap

Countly

Clicky

AT Internet

Mouseflow

riyo.ai

LeadLander

Indicative

Canecto

Contentsquare

FastStats Log Analyzer

OneStat

Log2Stats

Gauges

Nimvue

Quantum Metric

Fullstory

Best Web Analytics Software

Compare the Top Web Analytics Software as of December 2025

What is Web Analytics Software?

Semrush

Hitsteps

Angelfish Software

Insightech

Google Analytics

Matomo

Piwik PRO

Looker

Smartlook

Extellio

Woopra

Siteimprove

MonsterInsights

Heap

Countly

Clicky

AT Internet

Mouseflow

riyo.ai

LeadLander

Indicative

Canecto

Contentsquare

FastStats Log Analyzer

OneStat

Log2Stats

Gauges

Nimvue

Quantum Metric

Fullstory

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