Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.

  • 1
    New Relic

    New Relic

    New Relic

    New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.
    Leader badge
    Starting Price: Free
    View Software
    Visit Website
  • 2
    Piwik PRO

    Piwik PRO

    Piwik PRO

    The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
    Starting Price: $500 per month
  • 3
    ContentKing

    ContentKing

    ContentKing

    ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.
    Starting Price: $99/month
  • 4
    Reactflow

    Reactflow

    Reactflow

    Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.
    Starting Price: $19.99 per month
  • 5
    Siteimprove

    Siteimprove

    Siteimprove

    Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform.
  • 6
    KickFire

    KickFire

    KickFire

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.
  • 7
    Elevar

    Elevar

    Elevar

    Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.
    Starting Price: $50 per month
  • 8
    Anodot

    Anodot

    Anodot

    Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, we provide analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Our platform uses patented machine learning algorithms to isolate issues and correlate them across multiple parameters. This helps eliminate business insight latency and supports smart, rapid business decision-making. Anodot has nearly 100 customers in digital transformation industries like eCommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King. Founded in 2014, Anodot is headquartered in Silicon Valley and Israel, with Sales offices worldwide.
  • 9
    ipapi

    ipapi

    ipapi.co

    ipapi (ipapi.co) is owned and operated by Kloudend, Inc. a company incorporated in Delaware, USA. It has rapidly grown from a niche IP intelligence service, started in 2016 to a leading IP Address Location service and Geolocation API provider. We are trusted by thousands of businesses that rely on us for IP address analytics & location intelligence round the clock. Our client base includes fortune 500 companies, market leaders in e-commerce, startups, SaaS providers, payment gateways, forensic analysts, logistics sector, mobile gaming studios, website designers, ad agencies, educational institutes, governments & open source projects.
    Starting Price: $12 per month
  • 10
    Screpy

    Screpy

    Screpy

    Complete the guide tasks created with the power of AI, increase page speed, improve your UX, eliminate cross-device errors, and guarantee 100% SEO success. Meet your toolset powerful yet easy to master! Screpy won’t overwhelm you with complex metrics, code algorithms, and technical concepts! It analyzes, presents scores, and creates step-by-step guidelines to help you reach a wider audience. No more feeling amateurish when competing with masters in the market! Be stronger, bigger, and more ambitious! Aren’t you a professional? That is okay! Screpy offer you step-by-step tasks to do, and show the potential influence of each of them on your overall score! How can you increase your traffic if you don’t know where you are exactly? Screpy tells you the truth! We analyze your ranking for each and every keyword, offer you related keywords to be targeted and show you how your web page grows step by step. Make your work, click on Screpy, see what you have managed.
    Starting Price: $2 / mo
  • 11
    21YunBox

    21YunBox

    21YunBox

    21YunBox provides a modern solution to accelerate any website in China legitimately using the tools your teams love. The tech stack you love broke by default in China. But we bring them back—no more headaches in China. Git push, and your site goes live in China in minutes. 21YunBox Edge: Give your website fast access for 1.41 Billion people in China. Distributed just like a CDN, but with advanced functionality for publishing entire sites and web apps. 21YunBox Build: The Git workflow works in China. Low Code, built-in Continuous Integration and Continuous Deployment. Compliance in China: Following Chinese law doesn't need to be complicated. We help you pick the right permits and licenses to stay compliant with Chinese law. Website Hosting in China Digital Experience Platforms (DXP) do not support China by default. With 21YunBox, we bring back your DXP in China with high-speed and fully compliant with Chinese laws.
  • 12
    Conversionomics

    Conversionomics

    Conversionomics

    Set up all the automated connections you want, no per connection charges. Set up all the automated connections you want, no per-connection charges. Set up and scale your cloud data warehouse and processing operations – no tech expertise required. Improvise and ask the hard questions of your data – you’ve prepared it all with Conversionomics. It’s your data and you can do what you want with it – really. Conversionomics writes complex SQL for you to combine source data, lookups, and table relationships. Use preset Joins and common SQL or write your own SQL to customize your query and automate any action you could possibly want. Conversionomics is an efficient data aggregation tool that offers a simple user interface that makes it easy to quickly build data API sources. From those sources, you’ll be able to create impressive and interactive dashboards and reports using our templates or your favorite data visualization tools.
    Starting Price: $250 per month
  • 13
    Akamai

    Akamai

    Akamai Technologies

    Akamai keeps digital experiences closer to users than anyone — and keeps attacks and threats farther away. Powering the next frontier in digital transformation, the Akamai Intelligent Edge Platform is the defensive shield that can surround and protect everything — sites, users, devices, data centers, clouds. It is the technology that eliminates friction and enables immersion. A quarter of a million edge servers, deployed in thousands of locations around the world ingest 2.5 exabytes of data per year and interact with 1.3 billion devices and 100 million IP addresses every day. Residing within one network hop of over 90% of the world’s Internet users — it is the only global, massively distributed, intelligent edge platform, with the scale, resiliency and security that businesses demand. Advanced threat intelligence to help manage security risks and protect against cyberattacks.
  • 14
    ConvertCart

    ConvertCart

    ConvertCart

    Our data scientists use homegrown tech—and not third-party tools—to deliver results. Owns the CRO process and your revenue outcome. Digs up anomalies and behavioral gaps on your site. World’s first email marketing platform that puts revenue above everything else - combined with ecommerce conversion experts who take ownership of results. We help you personalize the email copy for every user - based on their preferences and how they’ve engaged with your business. Send emails when your customers are most likely to open them: not based on their location or the timezone - but on actual behavioral data (how they’ve engaged emails in the past). With Engage, email workflows are actively monitored and optimized at every stage by conversion experts. Segment customers based on where your customers are in their shopping journey - and send them only super-relevant emails.
  • 15
    Zarget

    Zarget

    Osmnez Technologies

    Zarget was founded in 2015 by Osmnez Technologies and has become a leading SaaS company that provides heatmaps, funnel analysis, A/B testing, and split URL testing based on conversion rate optimization software, along with the industry's first ever chrome plug-in. Aiming to enable digital marketing professionals and product managers to efficiently optimize their websites/SaaS products, with zero dependencies on their technical experience. Every feature has been developed to ensure a seamless experience throughout the optimization journey.
  • 16
    Qubit

    Qubit

    Qubit

    Hundreds of brands use Qubit CommerceAI to power the next generation of product recommendations, badging and insights to build exceptional customer experiences. Learn which products drive performance and which don't, through automated insights you can action. Qubit CommerceAI generates a model per shopper to make every customer interaction more relevant. Qubit fuses data, intent, and design tools to enable your team to create more effective customer experiences. By collaborating with real eCommerce teams we've built the next-gen personalization tool. No code. No clunkiness. The world's first customer-to-product recommendations engine, made possible with deep learning technology. Harness the power of our model-per-shopper technology and layer on business rules to create the most relevant product recommendations to date. Access the same recommendations technology that drives the unrivaled success of YouTube and Google.
  • Previous
  • You're on page 1
  • Next