Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.

  • 1
    New Relic

    New Relic

    New Relic

    New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.
    Leader badge
    Starting Price: Free
    View Software
    Visit Website
  • 2
    TrafficGuard

    TrafficGuard

    TrafficGuard

    With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.
    Leader badge
    Starting Price: Free for up to $2.5k ad spend
    View Software
    Visit Website
  • 3
    Countly

    Countly

    Countly

    Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.
  • 4
    AlterWind Log Analyzer
    With the help of the AlterWind Log Analyzer Professional, you can generate new unique web stats reports for website search engine optimization (SEO), website promotion, and pay-per-click programs. You can save hundreds of hours and thousands of dollars and get more website traffic. The promotion and development of your website will be several times more effective. Never before did website traffic statistics software yield such opportunities for increasing website traffic and improving its quality. AlterWind Log Analyzer's database contains more than 430 search engines and more than 120 catalogs from 120 countries. You will gather stats about hits from a search engine of any country where your business is applicable and where your potential clients can be found. If such a search engine does not exist yet in our database, we will certainly add it.
    Starting Price: $86 one-time payment
  • 5
    Deep Log Analyzer

    Deep Log Analyzer

    Deep Software

    Advanced and affordable web analytics solution for small and medium size websites. Analyze web site visitors’ behavior and get the complete website usage statistics in several easy steps! With Deep Log Analyzer website statistics and web analytics software you’ll know exactly where your visitors come from and how they move through your website. This software will help you to attract more visitors, optimize your website and convert more visitors to satisfied customers. Analyze logs from Microsoft IIS, Apache or Nginx web server from any hosting provider and get web analytics reports. Run it on your Windows computer or server. View reports on Top web pages, Referral websites, Search engines & phrases, bots/spiders, browsers and OS's, server errors and more with Deep Log Analyzer. Export to HTML or Excel. Deep Log Analyzer is a highly configurable web analytics software. Create your own custom reports or tailor any of the 50+ included reports using SQL language.
    Starting Price: $299.95 one-time payment
  • 6
    FastStats Log Analyzer

    FastStats Log Analyzer

    Mach5 Development

    Your log files are a gold mine of information about not only your web site, but your business. Understanding your web site traffic patterns -- seeing your web site through your potential customer's eyes -- is key to improving your business. Web server log files give you a view into your customer's activity and can help you tune your web site to acquire new customers. FastStats Log Analyzer is a powerful, quick, and inexpensive way to sift through gigabytes of logs and produce easy-to-understand summaries of your web site traffic. Are you spending $0.75 per click on your Google advertising, but only receiving $0.56 per click in revenue? FastStats is designed to help you determine your revenue per click, which you can use to price your Google advertisements. Use FastStats' Hyperlink Tree View to graphically see how customers move through your web site. FastStats is aptly named, and can process logs 40x faster than WebTrends, the industry leader.
    Starting Price: $99.95 one-time payment
  • 7
    Snowplow Analytics

    Snowplow Analytics

    Snowplow Analytics

    Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies.
  • 8
    Evinent Analytics
    Evinent Offers Professional Software Development for Your Business. We are an ever-growing team of highly qualified software engineers with a focus on delivering customized software development and ongoing technical support to our clients. By utilizing our balanced blend of new methodologies and technologies, you will be able to streamline your software or modernize your company's web applications. Evinent Analytics provides a superb predictive analysis to suggest your customers the most interesting products. Hence, increase sales conversion. What You Get. With the Evinent Analytics Marketing Automation Platform, you can: Build profiles of customers — including their purchase history, total expenditures, and rewards history. Fraud and Risk Analytics, Analyze purchasing patterns, Determine correlations between data sets and generate statistical reports, Segment data, Predict future sales trends for products and services Receive suggestions on how to build product packages.
    Starting Price: $3500 per month
  • 9
    WatchThemLive

    WatchThemLive

    WatchThemLive

    Once you’ve got WatchThemLive set up on your website, you can see how users interact with your web pages through video playbacks. It’s as if you were standing over their shoulder watching their every move, but a lot less creepy. And with these recordings, you have the opportunity to spot bugs, see features on your site that may be causing a high bounce rate, and catch any UX issues you didn’t notice yourself. And beyond just watching anonymous users navigate through web pages, you also get access to in-depth analysis of your website visitors so you get a better understanding of your audience. Through the Visitors and Sessions dashboard, you can find information like where your visitors are from, what device they’re using, and watch replays specific to each person. In addition to session recording, WatchThemLive also features heatmaps, goal tracking, user profiling, and an analytics dashboard to enable you to comprehend data in formats suitable for every scenario.
    Starting Price: $24 per month
  • 10
    Akamai

    Akamai

    Akamai Technologies

    Akamai keeps digital experiences closer to users than anyone — and keeps attacks and threats farther away. Powering the next frontier in digital transformation, the Akamai Intelligent Edge Platform is the defensive shield that can surround and protect everything — sites, users, devices, data centers, clouds. It is the technology that eliminates friction and enables immersion. A quarter of a million edge servers, deployed in thousands of locations around the world ingest 2.5 exabytes of data per year and interact with 1.3 billion devices and 100 million IP addresses every day. Residing within one network hop of over 90% of the world’s Internet users — it is the only global, massively distributed, intelligent edge platform, with the scale, resiliency and security that businesses demand. Advanced threat intelligence to help manage security risks and protect against cyberattacks.
  • Previous
  • You're on page 1
  • Next