Best Web Analytics Software of 2025

Visual Visitor

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

248 Ratings

Starting Price: $299.00/month

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Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

33 Ratings

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Piwik PRO

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

1 Rating

Starting Price: $500 per month

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Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

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Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

8 Ratings

Starting Price: $89 per month

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Hotjar

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

7 Ratings

Starting Price: $99 per month

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WebMaxy Analyzer

WebMaxy

Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.

6 Ratings

Starting Price: $33/month

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Agile CRM

All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.

9 Ratings

Starting Price: $8.99 per user per month

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Woopra

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

4 Ratings

Starting Price: $999/month

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CANDDi

Campaign and Digital Intelligence

CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.

4 Ratings

Starting Price: £149/month

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Plerdy

Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

2 Ratings

Starting Price: 29$/month

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Skippership

Do you know exactly where your users struggle, such as when they encounter errors during checkout that cause them to abandon their carts? With Skippership's new AI-powered tools, you can easily spot, understand, and resolve these problems faster than ever before. Skippership combines session recordings, interactive heatmaps, goal and funnel tracking, and journey analysis into a single, intuitive dashboard. Here's what sets us apart: our AI reviews your session recordings, makes sense of every user action, finds points where people get stuck, highlights issues, and even suggests real, practical solutions on the spot.

2 Ratings

Starting Price: $27/month

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Plumb5

Decisive Analytical Systems Pvt Ltd

Plumb5 is a Real-Time Marketing Automation & a Lead Generation Saas Product, which can Measure your Website Traffic / Convert your Website Audience to Prospects /Maximize your Project Enquiries, Site Visits and Conversions / Schedule more effective Promotional Emails, SMS & Whatsapp campaigns / Manage & Monitor all your Leads through various sources / Measure your organic and social campaigns / Live Chat with your Online Visitors

2 Ratings

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Leadfeeder

Dealfront

Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.

1 Rating

Starting Price: $63.00/month

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Similarweb

Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.

1 Rating

Starting Price: 199$

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Zoho Marketing Automation

Zoho

Zoho Marketing Automation is an all-in-one marketing automation software that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success. Experience the power of Zoho Marketing Automation and unlock a world of possibilities for your business.

1 Rating

Starting Price: $19 per month

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Heap

Contentsquare

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

1 Rating

Starting Price: $500.00/year

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AiTrillion

AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.

1 Rating

Starting Price: $29 per month

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Microsoft Clarity

Microsoft

See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.

1 Rating

Starting Price: $0

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FreshOffice

Applications for small companies with large ambitions. A CRM system for your sales department to track the entire client journey from the initial click to closing the deal. Smart mail will save the information about your clients, sort emails by tags, help plan tasks on a Kanban board, and create email templates. You can communicate with your clients and colleagues in the chat. Our chat is integrated into all FreshOffice products, bringing it to your fingertips any time you need it. Automation will start ad impressions in social media, automatically send email notifications and text messages, assign tasks and create leads. Regardless of whether or not you are an expert data analyst, you can access detailed analytics of all key parameters.

1 Rating

Starting Price: $20 per user per month

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Oribi

Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.

1 Rating

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Amplitude

Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

1 Rating

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Simpo

Communicate with users right within your application. From automated announcements to in-app walkthroughs, Simpo lets you deliver training and knowledge directly to your users. No technical expertise needed. The independence and control you need to get things done quickly. Simpo is an easy-to-use tool that sits on top of your software and enables you to create, edit and deliver information in minutes. Push announcements, knowledge, and surveys to users directly inside the software they already use, at the point of need. No more hoping they open emails or retain hours of training. With Simpo, you can reduce the time and money it takes to manually train current and new users by automating the onboarding process and using step-by-step walkthroughs. Simpo lets you run surveys and measure NPS to understand sentiment and gather actionable feedback from users directly from within the software.

1 Rating

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Clickback WEB

Clickback

Sales teams want leads, not web analytics. They want companies, names, and contact information, not IP addresses, or page views. Clickback WEB is a website visitor tracking tool that gives your sales team the ability to reach out to warm B2B leads that are in the early buying-stages of the sales funnel. By using website visitor tracking and identification software, warm B2B leads rise to the surface so your sales team can focus on what they do best. Clickback WEB is different from website analytics tools because it was designed for busy sales teams that need actionable information at their fingertips, not raw, unfiltered data. Clickback WEB notifies your sales team when a targeted company returns to your website, as these are often some of the warmest early stage leads. Quickly create a custom “watch list” of the key companies and contacts you want to connect with.

2 Ratings

Starting Price: $99 per month

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Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

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UserExperior

We started in 2016 with a mission to provide our customers with solutions to deliver the best user experiences. UserExperior is used by product teams, development team, UI/UX teams globally to understand and optimze the digital experience for mobile apps. UserExperior is mobile experince analytics company headquatered in Mumbai, India. It started in 2016 with a mission to provide digital businesses with solutions to deliver the best user experiences. We have been part of India's premier startup accelerator NASSCOM 10K startups. We are proud to have some of India's fortune 100 companies and large unicorns as its customers.

Starting Price: $99 per month

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Factors.ai

Factors.AI

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.

Starting Price: $99 per month

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Marketing Optimizer

Marketing Optimizer is an all-in-one marketing automation platform that empowers sales organizations to generate more leads and close more deals. The platform integrates a wide range of tools to help sales teams win, including A/B and split testing, call tracking, lead management, campaign tracking, email marketing, and more. It also integrates with leading website testing, web analytics, and landing page optimization software.

Starting Price: $33.00/month/user

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Whois Visiting

Website Visitor Tracking Software | B2B Lead Generation Identify website visitors & reveal the businesses looking at your products or services. Real-time company data and information 🔍💻📈 14-Day Free Trial ✅ Book A Demo today 🙋‍♀️🙋‍♂️

Starting Price: $49.00/month/user

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LeadLander

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Starting Price: $75/month

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Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Visual Visitor

Kubit

Piwik PRO

Looker

Mixpanel

Hotjar

WebMaxy Analyzer

Agile CRM

Woopra

CANDDi

Plerdy

Skippership

Plumb5

Leadfeeder

Similarweb

Zoho Marketing Automation

Heap

AiTrillion

Microsoft Clarity

FreshOffice

Oribi

Amplitude

Simpo

Clickback WEB

Mouseflow

UserExperior

Factors.ai

Marketing Optimizer

Whois Visiting

LeadLander

Best Web Analytics Software

Compare the Top Web Analytics Software as of October 2025

What is Web Analytics Software?

Visual Visitor

Kubit

Piwik PRO

Looker

Mixpanel

Hotjar

WebMaxy Analyzer

Agile CRM

Woopra

CANDDi

Plerdy

Skippership

Plumb5

Leadfeeder

Similarweb

Zoho Marketing Automation

Heap

AiTrillion

Microsoft Clarity

FreshOffice

Oribi

Amplitude

Simpo

Clickback WEB

Mouseflow

UserExperior

Factors.ai

Marketing Optimizer

Whois Visiting

LeadLander

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