Compare the Top Web Analytics Software for Startups as of November 2025

What is Web Analytics Software for Startups?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software for Startups currently available using the table below. This list is updated regularly.

  • 1
    New Relic

    New Relic

    New Relic

    New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.
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    Starting Price: Free
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  • 2
    Semrush

    Semrush

    Semrush

    Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.
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  • 3
    Luigi's Box

    Luigi's Box

    Luigi's Box

    Luigi's Box is a search and discovery solution designed specifically for e-commerce websites to improve the customer experience and achieve desired revenue. Search Recommender Product Listing Shopping Assistant Analytics Through years of operation, Luigi's Box earned several awards. Our advanced features helped companies such as Under Armour, Nespresso and Notino to successfully increase search usage and conversions. Luigi's Box is easy to use and has a user-friendly interface, making it suitable for businesses of all sizes and kinds. We understand that e-commerce businesses have unique needs, and a good product discovery solution should offer a range of advanced features to allow them to tailor the search experience to their specific needs. Luigi's Box offers a quick and easy integration that doesn’t require deep technical knowledge. You need to just paste the tracking script into the header of your web. We also offer various types of implementation to choose from.
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  • 4
    Looker

    Looker

    Google

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
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    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
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    Starting Price: $89 per month
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    AiTrillion

    AiTrillion

    AiTrillion

    AiTrillion is the only All-in-one automated marketing platform which has a package of all the required tools at one place to help the eCommerce sellers to amplify their sales with engaging unique features and integrated actionable analytics. AiTrillion’s sole motive is to introduce an eCommerce marketing platform for online sellers making an easy space for them to influence more buyers by controlling their own brand and customer experience for generating more sales. AiTrillion compiles your unknown visitors, subscribers, and loyal customers at one place and depict them in the customer timeline from their first visit to the first purchase and beyond, influencing them with variety of attributes followed by re-targeting, re-capturing, re-engaging, redeeming and retention. Send welcome messages to build a strong relationship with them. Let them know about your new arrivals or best-selling products or introduce a welcome discount code right after they subscribe.
    Starting Price: $29 per month
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    GetCito

    GetCito

    GetCito

    In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. GetCito, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, GetCito tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. GetCito offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with GetCito.
    Starting Price: $19 month
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    Oribi

    Oribi

    Oribi

    Oribi is your all-in-one Marketing Analytics tool. We empower businesses of all sizes to make smarter, data-driven decisions with our cutting-edge technology, powerful features, and top-notch optimization guidance. Oribi highlights what requires your attention and turns your data into action. Get actionable insights to drive results. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Understand trends and be ahead of changes. Oribi highlights what requires your attention and turns your data into action. Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase, making you completely independent from developers.
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    Sisense

    Sisense

    Sisense

    Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard.
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    Flowpoint

    Flowpoint

    Flowpoint.ai

    Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.
    Starting Price: $9 per month
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    Canecto

    Canecto

    Canecto

    Automate your Web Analytics. Canecto is the smart alternative to hiring a digital agency or doing analytics yourself. Understand how your site generates business to you, and what your best improvement options are: - Advice on your best site improvement options - Suggestions on how to increase conversions - Basis statistic on your site's performance You do not need to spend time on web analytics or need to learn complicated tools. Advice, recommendations, insights and data You will get a web consultancy report that tells you what options you have to get more conversions. The report gives you specific advice on how to improve your site, backed with data. In this way, you do not need to have an analytics skillset or outsource core elements of your company. Canecto makes you drive your business in a true data-driven manner.
    Starting Price: $14.00/month
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    Zyler AI

    Zyler AI

    Zyler AI

    ZylerAI is a AI agent for marketing data. It connects seamlessly to different marketing channel and allows the user to get business level insights in one click. Just choose your business question for your marketing channel and AI does the rest. Zyler is already helping more than 500+ founders, website owners and really anybody who has a digital business. It does not requires any technical or domain expertise to get actionable insights and help you increase your business ROI. Here are the features and benefits of our AI & mobile first platform. ● Zyler connects to all your Google Analytics ,Google Ads, Google search console , and youtube analytics in one click ● AI summarizes your analysis and look beyond the numbers to provide qualitative and quantitative insights ● Get actionable insights completely AI driven with single click ● Our intuitive drag and drop UI makes anyone experts on google analytics ● Now you can easily drill down on any dimensions to get deeper insight
    Starting Price: $50/month/user
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    AnswerRocket

    AnswerRocket

    AnswerRocket

    AnswerRocket, an American software company, has been innovating search-based data discovery analytics, via natural language since 2013. Their solution provides business the intelligence and analytics needed to run an organization that is data-driven in today's economy. Their elegant and top-notch engineered platform offers a more in-depth look at how data is analyzed and distributed throughout an organization, giving a business an unfair advantage against the competition.
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    NextOS

    NextOS

    Nextiva

    The NextOS platform unifies five business tools on one single screen: CRM, phone service, live chat, surveys, and analytics. This empowers users to seamlessly manage their communication tools with one log in and one account. NextOS utilizes machine learning and artificial intelligence to give your business a holistic view of each customer, making it the most intuitive platform on the market. Know how customers feel at any moment by tracking every interaction with your business. Share customer information in real-time across your entire business to empower everyone to make better decisions. Use personalized automation to make everyone feel special. Put a system of automated actions and notifications in place to engage customers at the right time with the right message. Exceed customer expectations without doing any extra work.
    Starting Price: $35 per month (billed annually)
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    Viavoo

    Viavoo

    Viavoo

    Convert reviews, chats, surveys, emails, call transcripts, support tickets, social media into actionable insights and trends, to better meet the CX | UX challenge. Behaviours, feelings, expectations, claims, emotions viavoo AI taps into customer feedback and conversation to provide meaningful data for marketing, CRM teams and other Customer Experience stakeholders. Bring verbatim data to life with interactive charts visualization. Carry out meaningful analysis about your products, services, customer journey, apps, competitors. Gain deeper insight into the customer experience and market trends.
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    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
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    SearchBlox

    SearchBlox

    SearchBlox Software

    We simplify search for complex enterprises. Data isn’t just getting bigger. It’s becoming more connected, which makes data-driven decision making more complicated than ever. We build intuitive and intelligent insight engines on open source technologies. Our enterprise search products securely deliver the right data to the right user at the right time. Avoid vendor lock-in with an annual subscription. Our transparent, upfront annual pricing allows you to anticipate your spend and avoid surprises, even in the cloud. You won’t see the phrase “Contact Us for Pricing” anywhere on our website. Search that’s as easy for you to install as it is for your customers to use. Increasingly, visitors use search to navigate websites. And if they don’t find what they’re looking for right away, they leave. SearchBlox Site Search provides fast, accurate search and a sophisticated customer experience that boosts conversions.
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    Analytics Intelligence

    Analytics Intelligence

    Analytics Intelligence

    [AI] Analytics Intelligence is a data analytics and artificial intelligence software development company. We believe that the growth of data, data analysis and artificial intelligence, are significantly changing how organizations, cities and government agencies will be run going into the future and are providing services and products to help clients implement future proof Digital Transformation strategy. [AI] also provides a consultive service providing bespoke data architecture project planning, management and implementation, data science and insight reporting support services to data-driven, forward-thinking organizations in both the private and public sectors. Analytics Intelligence [AI] combines human data scientists and artificial intelligence technologies to help clients improve data analysis, enhance decision making, and optimize digital services. We’ve been researching and developing artificial intelligence agents and chatbot systems for the enterprise market since 2010.
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    IBM Digital Analytics
    As companies look to harness the potential of AI, they need to use data from diverse sources, support best-in-class tools and frameworks, and run models across a variety of environments. However, according to IDC, 1/3 of business leaders’ time is spent on data integration and data preparation¹ requirements for AI. Enhance business continuity and resiliency in the face of volatility and disruption. Simplify and automate how you collect, organize and analyze data to infuse AI throughout your business. AI-powered search and text analytics uses natural language processing to learn your industry's unique language. This AI-driven GRC solution helps you simplify how to manage risk and regulatory compliance.
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    RealEye

    RealEye

    RealEye

    Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)
    Starting Price: $59.00/project
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