Best Free Web Analytics Software of 2025

New Relic

New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.

2,600 Ratings

Starting Price: Free

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Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

6,007 Ratings

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Visual Visitor

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

248 Ratings

Starting Price: $299.00/month

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Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

4 Ratings

Starting Price: FREE

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Userparser

Userparser is a user-agent parser & IP-address lookup API that transforms user agent strings into rich metadata and usage analytics. Sign up and start receiving parsed user-agent & ip-address data instantly to detect country, browser, OS, device, and crawler in real-time with our secure user-agent string & IP-address Lookup API. This free user-agent parser and IP-address lookup tool enables developers to determine what type of device a user is using and where he is making the request. To assist them in creating more engaging user experiences. With this tool, you can easily parse user agents and extract information such as device type, device name, device brand, device viewport width, device viewport height, operating system name, operating system version, browser name, browser version, crawler name, crawler category, crawler owner, crawler URL, and so on. You can easily perform an IP-address lookup with this tool and extract information such as country name, country code, etc.

1 Rating

Starting Price: $4.85/month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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Similarweb

Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.

1 Rating

Starting Price: 199$

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Clicky

Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.

1 Rating

Starting Price: $79.99 per year

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Analyzati

Analyzati is a privacy-focused analytics tool that allows you to gain valuable insights into your website performance without sacrificing user data. Get website insights without compromising privacy. All the stats are presented on a user-friendly panel. All your data belongs to you, 100%! We don’t sell any data. No IP tracking, no fingerprints, no cookies. Your site data is not used for any other purposes. Meets GDPR, PECR, CCPA and BDSG. All visitor data is processed in Europe. Our tracking code is less than 1kb in size. 40 times smaller than Google Analytics! Open your account, copy and paste the script, up and running in less than 2 minutes! Get the same insights you’d get from Google Analytics, but with added privacy and data anonymity. Analyzati uses cutting-edge technology to provide you with real-time website analytics and powerful data visualizations that help you make informed decisions. Get a better understanding of who visits your website and how they interact with it.

1 Rating

Starting Price: €2.95 per month

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UserExperior

We started in 2016 with a mission to provide our customers with solutions to deliver the best user experiences. UserExperior is used by product teams, development team, UI/UX teams globally to understand and optimze the digital experience for mobile apps. UserExperior is mobile experince analytics company headquatered in Mumbai, India. It started in 2016 with a mission to provide digital businesses with solutions to deliver the best user experiences. We have been part of India's premier startup accelerator NASSCOM 10K startups. We are proud to have some of India's fortune 100 companies and large unicorns as its customers.

Starting Price: $99 per month

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RudderStack

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

Starting Price: $750/month

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DataUnlocker

DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.

Starting Price: $10.99/month

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Visitor Queue

Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.

Starting Price: $39 per month

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Dreamdata.io

Dreamdata

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Starting Price: $999 per month

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PostHog

PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.

Starting Price: Free

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Makeme.click

MakeMeClick

Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.

Starting Price: $229 per month

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Datawaves

Simply push your events data, then retrieve it in a way that makes sense to you and your users. Use Datawaves if you have a website or an app and want to add any kind of charts for your users about data that is changing constantly over time. We charge per writes. It is very affordable, only $15 for 1M writes. You can set usage limit too. Pay as you go, and don't worry about usage spikes. Inspector enables you to query your data using a simple GUI. It is perfect for testing how the results of your queries will look like before writing code.

Starting Price: $0.2 per month

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Open Web Analytics

Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications. Run OWA under your own domain or as part of your web application. OWA is a customizable web analytics framework that can be extended to meet your needs. Track WordPress and Mediawiki-based websites and admin events. OWS provided you with dozens of standard metrics, dimensions, and reports. Extensive data access API enables integration with raw data access. OWA respects GDRP and other privacy frameworks. In addition to dozens of standard web analytics metrics, dimensions, and reports, OWA has several advanced features that are not often found in open source offerings. Monitor analytics via the dashboard. View detail usage of any web page including prior and next pages viewed. View the clickstream of anonymized user sessions.

Starting Price: Free

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MapMyUser

MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.

Starting Price: Free

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Stormly

It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User the journey template, which lets you see where people are dropping off inside your product or app. Get to know which of the items converts best. Whether that are webshop items, blog articles, videos, or anything else. The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.

Starting Price: $199 per month

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FireStats

FireStats is a web statistics system. FireStats is free for non-commercial usage. but you can make a donation. FireStats costs 25$ per installation for commercial usage. FireStats protect the privacy of your users, unlike services like Google analytics. (More on Google Analytics privacy issues). Real-time statistics. Recent referrers, search engine keywords. Recent popular pages. Browser and OS trees are grouped by what matters. IP to country, know where your visitors are surfing from. 'Raw log' of recent hits. Excluding unwanted hits from the database. Ajax UI, no need to reload the whole page, just press the ‘refresh statistics’ button to get the latest data. A single installation can monitor multiple sites on the same server. Multiple users support, with the ability to control which sites each user can access. Designed to work on all browsers. (Tested on Firefox, Explorer, Opera, etc.) Translated to 18 languages in the last count, and translating to additional languages is easy.

Starting Price: $25 one-time payment

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AFS Analytics

From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.

Starting Price: €16.95 per month

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Panelbear

Panelbear is the easiest way to measure your website's most important metrics, so you can deliver a great end user experience. A simple dashboard summarizes your website's most important metrics in real time. Uncover new insights with a single click by filtering and comparing any metric on your dashboard. Nobody likes a slow website. Panelbear automatically measures your page performance on every visit so you can better understand how your visitors are truly experiencing your site. With live alerts you'll be the first to know when your website has a traffic spike or when visitors are experiencing degraded performance. Measure how fast your website loads on every visit. Optimize your end user experience and build better websites. Our analytics script loads blazingly fast all around the world, it’s super lightweight and will never slow down your site.

Starting Price: $29 per month

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GAannotations

Crystal Ball

Add the missing pieces to the puzzle with manual annotations or upload bulk annotations via CSV, API, and Automations. Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged. Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.

Starting Price: $6 per month

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Umami

Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.

Starting Price: Free

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Shotcut Track

Shotcut

Introducing Shotcut Track the perfect analytics solution for understanding their users and improving their website. This simple and friendly platform will help they to understand each visitor’s journey, allowing them to replay sessions, collect heatmaps, and more, all while protecting their privacy. Manage analytics with ease and gain a better understanding of their users with Shotcut Track. With interactive heatmaps, they can see exactly how users interact with any page on their site.

Starting Price: $0

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Prisme Analytics

Query, visualize, and understand your web traffic. With Prisme Analytics you can track metrics valuable to your business and create beautiful, flexible, and personalized dashboards. Our platform allows you to track custom events that truly matter for your business and design fully customizable dashboards to visualize your metrics in a way that suits your unique needs. Prisme is privacy-first by design, we don't use cookies and don't store any Personal Identifiable Information (PII). We comply by design with all privacy policies including GDPR, PECR, CCPA, and more. Prisme aims to be a real, privacy-friendly Google Analytics alternative. You shouldn't have to choose between respecting your user's privacy and using less functional tools. On top of everything, Prisme is simple to use, lightweight, flexible, and open source. Prisme Analytics is built on top of state-of-the-art open source data visualization and storage, respectively Grafana and ClickHouse.

Starting Price: Free

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Ptengine

Ptmind

Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

Starting Price: $49.00/month

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Yandex Metrica

Yandex

From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated – sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling.

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Nimvue

Nimvue is a web analytics platform, built from the ground up with privacy in mind. We strongly believe that you should be able to track 100% of your traffic - without tracking 100% of their personal data. You won’t need to deal with adding us to your cookie policy, as we simply don’t use cookies or storage to store persistent user identifiers. Tailor your analytics, with flexible dashboards/reports, events, dimensions and metrics, all within our user-friendly dashboard (yes, with dark mode!) and automate sending those reports to your team, effortlessly. E-Commerce Tracking is built-in - integrate seamlessly with Shopify in just a few minutes, or set up client-side events with ease, if you use another platform. Every Nimvue plan includes Unlimited Sites, sharing the same account usage quota. No hidden fees, scalable as you grow with simple tiers. Start Free Today, with a generous 5,000 page views/month - no credit card required.

Starting Price: £10/month

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Best Free Web Analytics Software

Compare the Top Free Web Analytics Software as of October 2025

What is Free Web Analytics Software?

New Relic

Semrush

Visual Visitor

Kochava

Userparser

Extellio

Similarweb

Clicky

Analyzati

UserExperior

RudderStack

DataUnlocker

Visitor Queue

Dreamdata.io

PostHog

Makeme.click

Datawaves

Open Web Analytics

MapMyUser

Stormly

FireStats

AFS Analytics

Panelbear

GAannotations

Umami

Shotcut Track

Prisme Analytics

Ptengine

Yandex Metrica

Nimvue

Best Free Web Analytics Software

Compare the Top Free Web Analytics Software as of October 2025

What is Free Web Analytics Software?

New Relic

Semrush

Visual Visitor

Kochava

Userparser

Extellio

Similarweb

Clicky

Analyzati

UserExperior

RudderStack

DataUnlocker

Visitor Queue

Dreamdata.io

PostHog

Makeme.click

Datawaves

Open Web Analytics

MapMyUser

Stormly

FireStats

AFS Analytics

Panelbear

GAannotations

Umami

Shotcut Track

Prisme Analytics

Ptengine

Yandex Metrica

Nimvue

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