Best Free Web Analytics Software
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Compare the Top Free Web Analytics Software as of October 2025
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What is Free Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Free Web Analytics software currently available using the table below. This list is updated regularly.
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1
Visual Visitor
Visual Visitor
AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.Starting Price: $299.00/month -
2
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
3
TrafficGuard
TrafficGuard
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.Starting Price: Free for up to $2.5k ad spend -
4
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
5
Hitsteps
Hitsteps
Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.Starting Price: $4.99 per month -
6
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
7
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
8
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
9
Agile CRM
Agile CRM
All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.Starting Price: $8.99 per user per month -
10
TWIPLA
TWIPLA
Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.Starting Price: $2.39 per month -
11
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
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Woopra
Woopra
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
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Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
14
Plumb5
Decisive Analytical Systems Pvt Ltd
Plumb5 is a Real-Time Marketing Automation & a Lead Generation Saas Product, which can Measure your Website Traffic / Convert your Website Audience to Prospects /Maximize your Project Enquiries, Site Visits and Conversions / Schedule more effective Promotional Emails, SMS & Whatsapp campaigns / Manage & Monitor all your Leads through various sources / Measure your organic and social campaigns / Live Chat with your Online Visitors -
15
Leadfeeder
Dealfront
Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.Starting Price: $63.00/month -
16
Similarweb
Similarweb
Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.Starting Price: 199$ -
17
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
18
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
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Clicky
Clicky
Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.Starting Price: $79.99 per year -
20
Adcore Effortless Marketing
Adcore
Effortless Marketing is a holistic marketing solution for Shopify store owners from feed creation and submission to smart campaign creation and performance tracking. Our app makes it easy for Shopify store owners to promote their products on Google, Facebook, and Microsoft. You can easily monitor from the app how much traffic and sales have been generated and adjust budgets and goals accordingly. -
21
Sisense
Sisense
Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard. -
22
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
23
Littledata
Littledata
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. - Increase abandoned cart flows revenue in Klaviyo with improved flow triggers - Enhanced Conversions for customer matching and lower CAC in Google Ads - Improved Event Match Quality Score in Meta Conversions API - Power up Google Analytics (GA4), tracking checkout steps and recurring orders - Built for data experts - making it ridiculously easy to get accurate dataStarting Price: Free -
24
VCX³
Dai-Komio
VCX³ is a SaaS that offers an all-in-one solution for website owners to manage their web statistics. With VCX³ you will get access to detailed statistics, heatmaps, backlink-check, pagespeed-check, cart-tracking, campaign-tracking, list of business-visitors, bounce-rates, file-downloads, devices (down to smartphone model) and much more - and most important: it's working without cookies! Our dashboard gives you the opportunity to choose from more than 60 portlets and position them freely. so you can put together the dashboard according to your own wishes and needs. VCX³ records every click of your visitors. these clicks are evaluated and displayed as heatmaps. This allows you to see which areas of your website are clicked on frequently and which are not. This feature is standard with us and is already included in the starter package! We offer a plugin for WordPress users that allows for easy integration. ...and so much more...Starting Price: 11 USD per month -
25
Flowpoint
Flowpoint.ai
Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.Starting Price: $9 per month -
26
DataUnlocker
DataUnlocker
DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.Starting Price: $10.99/month -
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A7 IoB
Alpha7
View all business data in a single workspace with A7 IoB, an intuitive digital dashboard. A7 IoB allows users to control their biggest asset: business data. This enables them to make smarter data-driven decisions. A7 IoB enables users to connect with business applications and spreadsheets, create or select KPIs, and visualize data. -
28
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
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Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
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AB Tasty
AB Tasty
AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.Starting Price: $42.00/month