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Business to Blog

Business to Blog

If you're the best at what you do, we're for you.
5

Melbourne, Victoria, Australia

1-9

2023

Evasive specialists and ethereal deliveries.

When you’re a proven business looking to digitalise, these are the pitfalls you really want to avoid.

Digital marketing should be simple, visible and accountable.

We outperform other specialists by creating real assets for your company that display the value that you create.

Take a call that shows you from the outset what you should expect from a marketing agency. A clear picture of the competitive landscape. Realistic goal setting for campaign success. A roadmap of marketing deliverables that makes it clear what steps will be taken to get there. 

If your competitors are beating you in Search Engine Marketing, (SEO, Google Ads, AI optimisation, Website & CRO), then you should switch to an agency dedicated to execution.

When you choose Business to Blog, you're prioritising:

Dedication to your success: We only take on one client in each niche. Many are surprised to find that their provider is working for their direct competition, copy-pasting their strategy and not providing a unique edge. We’ve vowed to take one client per industry and scale them to be market leaders.

Built for SME Marketing: Medium-sized businesses need delivery managers first, SEO specialists second - we prioritise structured execution.

Always Australian Content: SEO changes, quality content is forever. Our focus is to create content that lasts first, then optimise it to rank.

Communication on Your Schedule: whether you work best in person, on a call or asynchronous, we have the flexibility to meet on your terms. 

Deliverable First Campaigns: See what your competitors are doing and receive assets that put you in front.

No AI Slop: If you’re sick of hearing overpromised AI pitches, then we’re the solution. The results are in and AI content often negatively impacts digital marketing. We don’t risk publishing AI content that can actively hurt your business. Don’t pay for what you could prompt.

Fill out a form, whether you want an email, or us on premises tomorrow. We move fast, bringing you closer to beating your competitors from this moment forward.

Client business size
Budget per project
$2,500 - 5,000
Project duration
  • More than 6 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

A brand new domain, that had been around for 3 months and a lot of reviews. That's what our client brought for use to transform into a huge SEO presence.

Solution

A combination of unique, handwritten content for the service pages, some semi-viral initial blogs and direct outreach to other websites that ranked for the key search keywords, was all it took. No secret on-page hack, just the fundamentals for SEO success.

Result

Within the first 3 months we took this birthday party venue from branded keywords, and fifth page long tails to first page on the SERPs for "Children's Birthday Party Venue" all across Victoria. But that was just the beginning, since then we've been increasing their content marketing to become a dominant search for all things kids parties.

Challenge

"Digital Marketing just doesn't work in this industry". That's what this client had been told at every event, and until working with us, was their experience. A deeper understanding into what is a niche industry allowed us to not only craft more effective copy and keyword strategies, but also try an alternative budget strategy that made us the market leader.

Solution

We undertook the whole digital suite for this client, but it was peak season when we took them onboard and wanted to create leads now. We threw out the whole playbook left by their last agencies and got straight to work on a lethally effective landing page, that you couldn't say no to. Within 2 weeks that was live and from the moment we sent the ads live, we started getting a lead every second day.

Result

"We need to pause the ads for now, we have too many leads to service". The best bad news we could've expected as an agency. We're still building their SEO through this period, so we can decrease their daily spend when they're ready to go live again.

Challenge

Outranking the big four homebuilders was always going to be hard, years of authority, link building and in house content teams. How could a local home builder get ahead.

Solution

3 blogs a month, written by our Australian copywriters in tandem with their team was what it took for us to start ranking for all the industry trends: best facades, colour palettes, house plans. If you Google it, you'll find this client.

Result

100 clicks on blogs a month. 5 First Page Keywords on Semrush to 53 in just 10 months and growing.

Our clients
Melbourne, Victoria, Australia agency Business to Blog helped MHCCOS grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Business to Blog helped AboveOCM grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Business to Blog helped MiniTown grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Matthew Herridge
on
Dec 12, 2025

Business to blog has been a massive tick of the box for our business. It has been one of if not our best marketing campaigns. Will goes above and beyond to make sure his clients needs are not just met but exceeded. If you are trying to grow your business I highly recommend getting in contact with the team at Business to Blog and starting the conversation. A+ service and A+ results.

Chris Toohey
on
Dec 3, 2025

I contacted William for a digital marketing consultation and we spoke at length about marketing channels, return on investment and organic exposure. The value I got for an initial consult was huge!

Jake Herbert
on
Jun 26, 2025

Will & the team are absolutely guns! So much knowledge back by a duty of care and work ethic. We've been using them for 6 months now for both ourselves and our clients and the results speak for themselves.

Cameron Conroy
on
Mar 1, 2025

I had a consult with Will and I can’t speak higher of his wealth of SEO knowledge. Before any agreements were signed, he already sent me a technical audit, a keyword map and a full competitor analysis as well.

Zane Ross
on
Mar 1, 2025

Solid SEO Agency, Will knows what he is doing and it's refreshing to have an Australian specialist writing copy and guiding you through the process.

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