MARKETZILLA Agencia SEO

Challenge

Increase traffic in stores by improving local positioning through the map listing (Google My Business). Development of a Local SEO strategy in combination with the improvement of the positioning of keywords of volume and commercial intent on the website https://www.dormitorum.es

Solution

Management and SEO optimization of each of the more than 20 Google My Business listings of dormitorum. Planning of weekly publications targeting relevant keywords. Geolocation of photos. Creation of citations on the map of each GMB and registration in local directories to provide relevance to the page and GMB. Development of geolocated URLs for each store and establishment of connections between GMB publications and said URLs.

Result

We have increased brand awareness at a local level by ranking multiple commercial keywords in the top 3 spots of the local pack. This has increased traffic in stores.

Challenge

Koala Mascotas is the largest chain of pet stores in the Canary Islands with 14 points of sale, an online store, a veterinary clinic and a dog hotel in Tenerife. Increase sales of the Koala online store. Increase traffic to physical pet stores. Increase reservations for the dog hotel by increasing traffic and retention of the website.

Solution

In the case of the Koala Mascotas chain of stores, we established a joint strategy between e-commerce with the opening of a blog that addresses informative searches and introducing quality content in each of the product categories that help in positioning. The filters, categories and on-page SEO optimization have also been reorganized to improve user experience. Regarding Google My Business, a joint strategy has been developed between dedicated web-urls

Result

Increased traffic and sales in e-commerce due to the positioning of commercial keywords in product categories. Increased traffic in stores through established local SEO strategies by promoting the map listing (Google My Business). 100% reservations at the Canine Hotel produced by the gain of new commercial keywords in volume and their positioning in the first places on the first page of Google.

Challenge

Dental clinics have high average ticket sales, so a good SEO positioning strategy can significantly increase their income. Increase potential clients with commercial intent by improving organic positioning and thus achieve more treatments and more sales.

Solution

We have redesigned the website following the clinic's concept and branding. We have introduced calls to action to improve conversion. A YouTube channel has been opened where we have optimized the videos in SEO and embedded them in each URL dedicated to a particular treatment. Extensive link building campaigns have been developed through press releases and Local SEO is worked on weekly through Google My Business and social networks.

Result

This dental clinic has gone from being a complete unknown in search results with 100% of traffic coming from brand searches, to now 90% of traffic from organic searches and above all commercial searches through the 69 keywords located on the first page of Google.