Silverback Strategies

Challenge

A long standing B2C company was entering a new market without the digital footprint they needed to hit their CPL and CPA goals. They had traditionally invested a lot more into local and traditional marketing, while avoiding a smart and longer-lasting investment in SEO. Lastly, their previous agencies focused more on hitting generic marketing metrics like clickthrough rates rather than goals that mattered, such as revenue, sales, and qualified leads.

Solution

Silverback quickly got a deep understanding of their target audience and brought in insights on how to truly connect both SEO efforts and paid campaigns to revenue. That strategy included: developing content, keyword strategies, and a more seamless site experience that enabled a scaleable lead generation system.

Result

Silverback services included: SEO Influence Analysis (most agencies are not offering this yet despite AI and diversified search experiences), Keyword & Audience Research, Technical SEO, Core Web Vitals, KPI-Driven Testing Plans, Content Hub Strategy, Editorial Production, and Competitor Analysis. +358% organic traffic +667% in total web traffic +242% revenue increase +429% online lead increase

Challenge

To meet the demand in their market, the client introduces new offerings every month. With such rapid production of new site content, the client needed help not only keeping up the continued promotion of their services but also ensuring they continued to convert over time. Additionally, they wanted to invest in marketing that was scalable without also continuing to grow their marketing budget within every new offering.

Solution

Technical updates to the client's website resulted in an “almost immediate” increase in organic search traffic. Silverback also implemented search-friendly content to boost rankings for underperforming (but highly impactful) keywords. Additionally, keyword research uncovered new, high-volume search terms to drive traffic to pages highlighting their new offerings.

Result

Technical, Strategic, and Off-site SEO improvements increased the client's search volume, domain authority, and ultimately conversions. In under a year they had: +48% Organic conversions +43% Organic web traffic +30% Improved domain authority

Challenge

A 138-year-old Company needed to transform their marketing approach from less traditional to more digital. We stepped in to improve both their organic and paid approach, then optimized their campaigns with fresh creative and modern measurement strategies focused on incremental impact.

Solution

With a data-driven approach, the client was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

Result

+ 117% increase in leads + 50% decrease in cost per leads + 100% increase in web traffic