Introducing the brand identity for Atlas Therapy, a solutions-focused therapy and counseling practice. Atlas’ branding was crafted with inspiration from atlas books, maps 🗺, lines representing journeys from point A to point B, and organic shapes, lines, and textures symbolizing fluidity and growth. At the core the brand is made to feel refreshing, playful, soothing, and carry the energy of skill-building, evolution, and change.
