Well designed/tested algorithms can lead to better journeys aligned to the user internal needs. When people criticize big companies that filter and priorize large amounts of info, in special for humans who have large number of virtual friends and follow several content producers, algorithmic assistance tend to be superior than randon or even user chooses himself with 100% control. Sometimes the user could think "wow, this almost have my name on it!" as if designed by human who he empathizes