EVERY BRAND HAS A BRAIN 🧠 I wanted to share why we can’t just look at the name of the industry of the business and only use that information when designing The first version here looks okay I guess. Clean and simple and fits the vibe of the industry, but once we actually looked into the personality of the brand, it didn’t fit at all. They’re bold and fun and professional without being boring and the entire shopping experience is meant to feel fun and exciting from start to finish. There...
