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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Liquid use case: Monday of previous week?
Hi! Absolute beginner here, with a rather specific use case query: can I use Liquid to populated an email with the date of the Monday of the previous calendar week, rendered as [number] [month], e.g. 2 January? Contextual example would be an email that says "On the week starting [dynamic date], this happened."How to you manage 'Happy customer signals' in multiple Canvas
Hi everyone, I'm currently building a signal-driven evergreen referral canvas and would love some input from others managing multi-canvas ecosystems. Entry logic includes: Lifecycle stage: set up completed + post onboarding Lifecycle transitions: trial to paid, upgrade, renewal success Joy/value signal: high-intent engagement actions indicating 'happy customer' We will also apply a 30-day cooldown period and exclusions for inactive statges (payment failed, paywall not activated) The challenge we are currently experiencing is that some joy/value signals are being used as entry criteria for other canvases (eg upgrade and leave an Amazon review) For those running multiple advocacy and revenue expansion programs: How do you prevent signal collision across canvases? Do you apply any prioritisation via entry criteria, mutual exclusions, segments or global filters? Do you centralise joy signals into one canvas before routing users? (would be super complex to mash all the canvases together) Any best practices for avoiding user fatigue while maximising monetisation and advocacy moments? Would love to hear how others structure governance across overlapping signal-based canvases.Figma to Braze HTML templates
Hello guys, I am trying to find a plugin or any 3rd party tool that can export from figma designs to the braze. There is this plugin called Emailify on figma which I can export the email design as HTML template directly to the email templates on braze via API. Now I am trying to apply this to landing pages and in-app messages. Anyone using custom html templates for these channels? if yes, can you please share your experience and maybe suggest a solution?
Referral-style competition using Braze - advice needed
We’re currently exploring a referral-style competition and wanted to check whether Braze offers any native referral mechanics that could support this. Use case: Simple prize-draw referral campaign Users refer friends to sign up for a new app via a unique link or code Each successful app install via that link/code earns the referrer an entry into a prize draw Key requirement: Ability for Braze to automatically generate a unique referral link or code per user (e.g. via email) If anyone has experience implementing something similar in Braze, or can share examples / best practices, that would be really helpful. Happy to clarify any details if needed - thanks in advance!
Delays for Newsletters Sent to Microsoft Inboxes
Hi, We have recently experienced significant delays when sending newsletters to Microsoft inboxes. Has anyone else seen similar issues? At the moment, the delay is around 8 hours. We’re looking for any tips on how to reduce this delay. We’ve already contacted Microsoft, but their response so far is that everything appears to be functioning normally on their side.
Deliverability Issues?
Hi there, I have an email campaign that has the following metrics in email performance section: Unique Recipients: XX,XXX Sends: XX,XXX (same as above) Deliveries: 90.79% (XX,XXX) Bounces: 0.08% (XX) Spam Reports: 0.01% (X) The Deliveries tooltip suggests this number and the rate are "sends minus bounces". However, my bounces are very low. There is certainly a gap of data that's not being accounted for. Is it likely that the reality is that the Bounce volume being presented is too low and actually there are lots, or could it be that the deliveries volume is higher? Is there a place in the dashboard where more detailed bounce information is available? Ideally I'd like to see a breakdown into hard/soft bounces and ideally a breakdown into domains and failure reasons. Thanks DavidSenior Lifecycle Manager | 6+ Years Braze | Remote (EU-based) | Open to Employment or Contractor
Hi Braze community 👋 I'm Chez — a Senior Lifecycle Marketing Manager with 10+ years in CRM and 6+ years deep in Braze. Based in Bulgaria, looking for fully remote roles. Open to both full-time employment and contractor arrangements. My Braze story: I've been the "Braze person" at every company I've worked for — leading implementations end-to-end, coordinating with engineering on data and integrations, optimizing the platform, and training teams on how to use it effectively. At Jimdo, I led the full Braze implementation and built the lifecycle function from zero. At Podcastle, I ran the vendor evaluation (Braze vs. Customer.io vs. Iterable) and then optimized our Braze setup to drive a 40-50% increase in user activation through personalized onboarding flows. What I'm good at: Building lifecycle programs from scratch (onboarding, activation, winback, upsell) Canvas flows, Liquid logic, Connected Content, API triggers Multi-channel orchestration (email, push, in-app) Deliverability and sender reputation management Turning messy CRM operations into systematic, measurable programs Cross-functional work with Product, Engineering, and Growth teams The AI angle: I've leaned heavily into AI-augmented workflows — recently picked up Klaviyo cold and delivered a full audit of 200+ flows and campaigns in one week using Claude. I use AI to accelerate platform learning, campaign analysis, and documentation. It's a force multiplier, not a replacement for expertise. Industries: SaaS (Jimdo, Podcastle), EdTech (Lingokids), Mobility (FREE NOW) Languages: English, German, Spanish, Bulgarian Open to Senior Manager, Head of Lifecycle, or consulting/fractional engagements. Let's chat: [email protected] | LinkedInLoyalty programme recommendations
Hey Bonfire Community! We are looking at loyalty programme solutions which nicely integrate with Braze. Any experiences around partners like Open Loyalty, Antavo, Loyalty Co, Talon.One & Birdeye are very welcome :) Pros/cons and anything in between, please feel free to share! Thank you in advance. Cheers, RosaIt happens to the best of us.
Just got this email and I got a wide range of emotions of it. From a slight chuckle for the harmless error, to feeling worried that who ever clicked the launch button will beat themselves for it, and then at the very end I felt a relief "Hey, it can happen to the best of us" P.S. I'm diving in the report builder as soon as a finish waking up.
How do you manage your offers/promotions?
Hey everyone, I'm curious about what tools and platforms people are using to manage their offers and promo codes. Are you using dedicated promotion engines like Voucherify or Talon.One? Going with loyalty platforms like SessionM? Managing everything directly within Braze? Or using something completely different? Would love to hear what's working well for your team and any pros/cons you've experienced with different approaches. Thanks!
