Build The Experience AI Can’t
Turn Ideas Into Action At CX Forum West
In this AI era, CX, marketing, and digital business teams are racing to build smarter journeys, automate service, deploy agents, and personalize at scale — all while consumer trust is at an all-time low. But beneath every intelligent experience lies something far more fundamental — a foundation AI can’t invent, infer, or magically repair.
AI needs a purpose, direction, and clarity, an unshakeable base of human creativity, trust, context, customer identity, and quality data that underpins every customer interaction. Leaders must shift from doing more to creating better experiences powered by humans and AI.
In 2026, deliver your total experience with intent — a state where your brand becomes unified, unmistakable, and unstoppable in perception and in operation, reinforcing trust in who you are and the value you create.
Why Attend CX Forum West
Join a curated experience designed for leaders shaping the future of CX, marketing, and digital innovation:
Drive Decisions
Apply research-backed guidance and frameworks to act with confidence.
Forge Connections
Network in an intimate setting with fewer than 400 attendees.
Engage Analysts
Participate in one-on-one meetings and small group discussions for tailored advice.
Discover Success Stories
Learn how peers turned strategy into measurable impact that you can replicate.
Access Practical Tools
Take home templates and scorecards to accelerate progress immediately.
Unite Your Team
Collaborate with colleagues to prioritize actions and drive measurable outcomes.
2026 Keynotes: The Insights Defining The Next Era Of CX
CX Forum West keynotes anchor the event in Forrester’s latest research and define what it takes to lead in the AI era.
Maximize A Complete Total Experience With Forrester’s EX Index
Your brand and customer experience hinge on the employees who bring your organization to life. Until now, proving how employee support drives brand and customer value relied largely on indirect evidence. Forrester’s expanded Total Experience Score — now incorporating the new EX Index — provides a direct connection, showing how changes in employee sentiment and engagement translate into stronger business outcomes, customer satisfaction, and growth.
Distrust Is Now Consumers’ Default:
Winning Trust In The Age Of AI
As AI-generated content, deepfakes, and automation blur reality, consumers are questioning everything. Trust is no longer assumed — it must be earned. This keynote explores how trust is evolving, what now shapes consumer belief, and how CX, marketing, and digital leaders must rethink experience design to succeed in an era of pervasive distrust.
Who Should Attend
CX, B2C marketing, and digital innovation leaders and teams who are ready to turn ideas into measurable impact will benefit from attending CX Forum West.
- CX: Develop next-level strategies to retain customers and demonstrate business impact through exceptional experiences.
- B2C Marketing: Cultivate customer loyalty by aligning your team’s strategies with your brand promise and uncovering powerful consumer insights.
- Digital: Harness cutting-edge technologies and AI to accelerate customer acquisition and improve engagement metrics.
Make The Case. Get The Green Light.
Ready to attend but need budget approval? Use these resources to show how CX Forum West drives results — for you and your team.
Explore The Tracks Shaping The Future Of Customer Experience
Make Your Strategy Unmistakable
Create a total experience strategy that competitors and their AI can’t copy by grounding decisions in customer value and aligning CX, marketing, and digital teams.
Operate On A Foundation AI Can’t Build
Build the human foundation AI can’t invent — leadership, purpose, governance, and trusted data — to design experiences that are reliable, safe, and worthy of trust.
Deploy Technology With Intent
Accelerate CX tech, automation, and agents with purpose — defining metrics, guardrails, and human + AI workflows that turn strategy into scalable impact.
Pricing
Already a Forrester client with pre-purchased tickets? Please contact events@forrester.com for assistance with your registration. All others, please click below to register.
Early Bird
Early bird pricing expires March 9, 2026.
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Clients
$799 USD
$1,099 CAD -
Non-clients
$899 USD
$1,199 CAD
Standard
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Clients
$999 USD
$1,299 CAD -
Non-clients
$1,099 USD
$1,399 CAD
Team Discounts
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply. Early bird pricing expires March 9, 2026.
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5 Clients
$3,196 USD
$4,396 CAD -
5 Non-clients
$3,596 USD
$4,796 CAD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices. View event terms & conditions here.