Workplace Culture

    Insomnia Cookies founder and CEO Seth Berkowitz

    Insomnia Cookies CEO made millions selling his company to Krispy Kreme, but has a warning for entrepreneurs: ‘It can be lonely, it’s a solitary life’

    Seth Berkowitz wants aspiring young people in business to know the life of an entrepreneur is “not for everyone”—especially when burnout and the pressure of raising capital sets in.

    October 3, 2025

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