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May 22, 2025
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Imp Guidance for Live Event Attribute Updates #139

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Imp Guidance for Live Event Attribute Updates
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Expand Up @@ -1964,3 +1964,35 @@ While SSPs and DSPs may find use for Extended Content IDs, it is also perfectly
}
}
```

## 7.15 - Additional Telemetry for Live Events <a name="lea"></a>

Additional telemetry can be provided by including `recording` and `airdate` attributes. There are some detailed examples below.

- The first airing of a program or event that has played previously on a different channel should use the date the program originally ran (e.g. a show new to channel B should include the original airdate as it ran on channel A).
- Where the original airdate is very far in the past (e.g. a classic movie streaming live), the value in the `airdate` attribute should be -2 to denote the program originally aired prior to the start of the UNIX Timestamp enumeration (Jan 1, 1970).

---

## Example Scenarios

| Scenario | `recording` | `airdate` |
|----------|-------------|-----------|
| Live (current) basketball game streaming live | 1 | [-1] |
| Replay of past basketball game, programmed streaming on an ad-supported channel | 1 | [UNIX TIMESTAMP] |
| Basketball game streaming on-demand (not live) | 0 | [UNIX TIMESTAMP] |
| International sports coverage (e.g. Olympics, Tour de France, Formula 1) recorded in a different timezone, livestreamed for the first time during primetime hours internationally. <br><br>Event recorded abroad that premiered hours later in North America. | 1 | [UNIX TIMESTAMP] |
| New episodic content, premiere, with live tune-in | 1 | [-1] |
| New episodic content, premiere, on demand viewing | 0 | [UNIX TIMESTAMP] |
| Episodic content, not a premiere, with live tune-in | 1 | [UNIX TIMESTAMP] |
| Episodic content, not a premiere, on demand viewing | 0 | [UNIX TIMESTAMP] |
| Live award show streaming live | 1 | [-1] |
| Replay of award show, programmed streaming on an ad-supported channel | 1 | [UNIX TIMESTAMP] |
| Award show streaming on-demand (not live) | 0 | [UNIX TIMESTAMP] |
| Live (current episode) talk show streaming live | 1 | [-1] |
| Rerun of episode of talk show, programmed streaming on an ad-supported channel | 1 | [UNIX TIMESTAMP] |
| Talk show streaming on-demand (not live) | 0 | [UNIX TIMESTAMP] |
| Real-time news streaming live | 1 | [-1] |
| News streaming on-demand (not live) | 0 | [UNIX TIMESTAMP] |
| Sitcom rerun, programmed streaming on an ad-supported channel | 1 | [UNIX TIMESTAMP] |
| Sitcom rerun streaming on-demand (not live) | 0 | [UNIX TIMESTAMP] |