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Copy file name to clipboardExpand all lines: content/uiux/concepts/placeholders/placeholders.md
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@@ -3,6 +3,7 @@ Title: 'Placeholders'
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Description: 'Placeholders are used to represent high-fidelity content such as text, images, and videos.'
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Subjects:
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- 'Web Design'
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- 'Web Development'
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Tags:
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- 'UI'
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- 'UX'
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- 'paths/front-end-engineer-career-path'
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---
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When creating [sketches](https://www.codecademy.com/resources/docs/uiux/sketching) or [wireframes](https://www.codecademy.com/resources/docs/uiux/wireframe), [low-fidelity](https://www.codecademy.com/resources/docs/uiux/low-fidelity)**placeholders** are used to represent [high-fidelity](https://www.codecademy.com/resources/docs/uiux/high-fidelity) content such as text, images, and videos. [Wireframe elements](https://www.codecademy.com/resources/docs/uiux/wireframe-elements) are an example of placeholder content. Indicating the use and placement of an element, without emphasis on how the content will appear visually, is what placeholders achieve.
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When creating early-stage [sketches](https://www.codecademy.com/resources/docs/uiux/sketching) or [wireframes](https://www.codecademy.com/resources/docs/uiux/wireframe), [low-fidelity](https://www.codecademy.com/resources/docs/uiux/low-fidelity)**placeholders** are used to represent [high-fidelity](https://www.codecademy.com/resources/docs/uiux/high-fidelity) content such as text, images, and videos. [Wireframe elements](https://www.codecademy.com/resources/docs/uiux/wireframe-elements) serve as placeholder content, indicating the use and placement of an element without emphasizing its final visual appearance.
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## Purpose of Placeholders in Design
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Placeholders help designers and stakeholders focus on layout and interaction flow without getting distracted by details such as final copy or image styling.
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They are often used in:
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- Low-fidelity wireframes to represent headings, paragraphs, and buttons using grey boxes or "lorem ipsum" text.
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- Content planning sessions to mark where dynamic or pending assets (such as videos or embedded charts) will go.
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- Prototyping when functionality needs to be tested before assets are finalized.
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## Types of Placeholders
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Common forms of placeholders include:
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-**Text placeholders:** Generic copy such as “Headline here” or “Lorem ipsum” to represent future body content.
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-**Image placeholders:** Grey boxes or icons marked with an 'X', a camera symbol, or image dimensions (e.g., 800×600).
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-**UI component placeholders:** Blocks or lines indicating future dropdowns, tabs, or carousels in a layout.
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-**Loading placeholders (skeleton screens):** Shimmering or animated blocks displayed while real data is being fetched — often used in modern web applications.
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> **Note:** Skeleton screens are a special category of placeholders focused on perceived performance rather than structural design.
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