diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
new file mode 100644
index 000000000..85c7f2cc3
--- /dev/null
+++ b/.github/workflows/release.yml
@@ -0,0 +1,51 @@
+name: goreleaser
+
+on:
+  push:
+    # run only against tags
+    tags:
+      - "v*"
+permissions:
+  contents: write
+  packages: write
+  # issues: write
+
+jobs:
+  goreleaser:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v3
+        with:
+          fetch-depth: 0
+      - name: Set GIT_LAST_COMMIT_DATE
+        run: echo "GIT_LAST_COMMIT_DATE=$(git log -1 --date=iso-strict --format=%cd)" >> $GITHUB_ENV
+      # Forces goreleaser to use the correct previous tag for the changelog
+      - name: Set GORELEASER_PREVIOUS_TAG
+        run: echo "GORELEASER_PREVIOUS_TAG=$(git tag -l --sort=-version:refname | grep -E '^v.*' | head -n 2 | tail -1)" >> $GITHUB_ENV
+      - run: git fetch --force --tags
+      - uses: actions/setup-go@v3
+        with:
+          go-version: ">=1.19.5"
+          cache: true
+      # setup docker buildx
+      - name: Set up QEMU
+        uses: docker/setup-qemu-action@v2
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v2
+      # login to docker hub
+      - uses: docker/login-action@v2
+        name: Login to Docker Hub
+        with:
+          username: ${{ secrets.DOCKERHUB_USERNAME }}
+          password: ${{ secrets.DOCKERHUB_TOKEN }}
+      - uses: goreleaser/goreleaser-action@v4
+        with:
+          # either 'goreleaser' (default) or 'goreleaser-pro':
+          distribution: goreleaser
+          version: latest
+          args: release --rm-dist
+        env:
+          GITHUB_TOKEN: ${{ secrets.GH_BOT_ACCESS_TOKEN }}
+          # Your GoReleaser Pro key, if you are using the 'goreleaser-pro'
+          # distribution:
+          # GORELEASER_KEY: ${{ secrets.GORELEASER_KEY }}
diff --git a/.goreleaser.yaml b/.goreleaser.yaml
index 4a4a66faf..df915482c 100644
--- a/.goreleaser.yaml
+++ b/.goreleaser.yaml
@@ -164,6 +164,23 @@ changelog:
       - "^test:"
 release:
   draft: true
+  footer: |
+    As always, feedbacks are more than welcome, feel free to open issues/discussions.
+    You can reach out to the team using:
+
+    - [Slack](https://grafana.slack.com/archives/C047CCW6YM8)
+    - [Github Discussions](https://github.com/grafana/phlare/discussions)
+    - [Github Issues](https://github.com/grafana/phlare/issues)
+    - [Mailing List](https://groups.google.com/g/phlare-team)
+
+    ## Docker Images
+
+    - [grafana/phlare](https://hub.docker.com/r/grafana/phlare/tags)
+
+    ```bash
+      docker pull docker.io/grafana/phlare:{{ trimprefix .Tag "v" }}
+    ```
+
   ids:
     - phlare
     - profilecli
diff --git a/Makefile b/Makefile
index 1ec6f18ec..cf20312d7 100644
--- a/Makefile
+++ b/Makefile
@@ -66,7 +66,7 @@ build: go/bin
 .PHONY: release
 release/prereq: $(BIN)/goreleaser ## Ensure release pre requesites are met
 	# remove local git tags coming from helm chart release
-	git tag -d $(shell git tag -l "phlare-*")
+	git tag -d $(shell git tag -l "phlare-*" "api/*")
 	# ensure there is a docker cli command
 	@which docker || { apt-get update && apt-get install -y docker.io; }
 	@docker info > /dev/null
@@ -251,7 +251,7 @@ $(BIN)/updater: Makefile
 
 $(BIN)/goreleaser: Makefile go.mod
 	@mkdir -p $(@D)
-	GOBIN=$(abspath $(@D)) $(GO) install github.com/goreleaser/goreleaser@v1.11.5
+	GOBIN=$(abspath $(@D)) $(GO) install github.com/goreleaser/goreleaser@v1.14.1
 
 $(BIN)/trunk: Makefile
 	@mkdir -p $(@D)
diff --git a/docs/internal/RELEASE.md b/docs/internal/RELEASE.md
index 02f9006d9..b4ccd2501 100644
--- a/docs/internal/RELEASE.md
+++ b/docs/internal/RELEASE.md
@@ -1,5 +1,19 @@
 # Release Process
 
+## Automatic Release Process
+
+To release a new version of the project you need to follow the following steps:
+
+1. Create a new branch for the release (e.g. `release/v0.1.0`)
+2. Create tags for the release (e.g. `v0.1.0` and `phlare-0.1.0`)
+3. Push the release branch and tags to the remote
+
+The ci will automatically handle the build and create a draft github release.
+
+Once ready, you can edit and publish the draft release on Github.
+
+## Manual Release Process
+
 The release process uses [goreleaser](https://goreleaser.com/scm/github/?h=github#github) and can be configured
 using the [.goreleaser.yml](./.goreleaser.yml).