GITNUXREPORT 2026

Sales Funnel Statistics

Many businesses neglect their sales funnel, but nurturing leads effectively significantly boosts revenue.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Personalizing the funnel journey can increase sales by 10% or more

Statistic 2

The average conversion rate for a B2B sales funnel is approximately 2.23%

Statistic 3

Content marketing generates 3x as many leads as outbound marketing and costs 62% less

Statistic 4

Long-form landing pages can generate up to 220% more leads than short-form pages

Statistic 5

Videos on landing pages can increase conversion rates by over 80%

Statistic 6

56% of B2B companies verify business leads before passing them to the sales department

Statistic 7

Including a phone number on a landing page can increase trust and conversion by 0.5%

Statistic 8

Removing the navigation menu from a landing page can increase conversions by 100%

Statistic 9

Lead generation ads on Facebook have an average conversion rate of 12.54%

Statistic 10

B2B buyers are 57% to 70% through their buying research before contacting sales

Statistic 11

Businesses with 40 or more landing pages get 12 times more leads than those with five or less

Statistic 12

1 in 10 blog posts are compounding, meaning organic search increases their traffic over time

Statistic 13

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep

Statistic 14

52% of marketers say lead generation is their primary goal for social media marketing

Statistic 15

Case studies are considered the most effective content type for lead generation by 13% of marketers

Statistic 16

70% of marketers say that their video content converts better than any other content type

Statistic 17

Testing landing pages with different layouts can increase lead generation by 40%

Statistic 18

Interactive content generates 2x more conversions than passive content

Statistic 19

80% of B2B leads come from LinkedIn compared to other social networks

Statistic 20

Lead magnets with "How-to" in the title have a 25% higher click-through rate

Statistic 21

Using a "Click to Call" button on mobile landing pages increases conversion by 200%

Statistic 22

34% of people will click on a search result because they are familiar with the brand

Statistic 23

Webinars can have a conversion rate of up to 40% from attendee to lead

Statistic 24

46% of marketers use A/B testing to improve their conversion rates

Statistic 25

Pop-ups can increase list growth by 50% if timed correctly within the funnel

Statistic 26

68% of B2B businesses use landing pages to gather new leads for future conversion

Statistic 27

Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15

Statistic 28

Referral leads have a 30% higher conversion rate than leads from other channels

Statistic 29

Automated lead nurturing results in a 10% or greater increase in revenue in 6-9 months

Statistic 30

40% of leads that become customers are generated through organic search

Statistic 31

Customer Retention is 5x cheaper than acquiring a new customer

Statistic 32

Increasing customer retention rates by 5% increases profits by 25% to 95%

Statistic 33

The success rate of selling to an existing customer is 60-70%

Statistic 34

The success rate of selling to a new prospect is only 5-20%

Statistic 35

65% of a company’s business comes from existing customers

Statistic 36

Loyal customers are 5x as likely to repurchase and 4x as likely to refer

Statistic 37

80% of your future profits will come from just 20% of your existing customers

Statistic 38

It takes 12 positive customer experiences to make up for one unresolved negative experience

Statistic 39

89% of companies see customer experience as a key factor in driving customer loyalty and retention

Statistic 40

70% of consumers say that a company’s understanding of their personal needs influences their loyalty

Statistic 41

Customer churn can be reduced by 67% if the customer's issue is resolved during the first interaction

Statistic 42

52% of consumers say they have made an additional purchase from a company after a positive customer service experience

Statistic 43

Referral programs see a 71% higher conversion rate compared to other marketing activities

Statistic 44

50% of customers will switch to a competitor after one bad experience

Statistic 45

80% of companies use customer satisfaction scores to analyze customer experience and improve retention

Statistic 46

Existing customers spend 31% more than new customers

Statistic 47

77% of consumers have stayed loyal to a specific brand for 10 years or more

Statistic 48

44% of companies have a greater focus on customer acquisition, while only 18% focus on retention

Statistic 49

Highly engaged customers buy 90% more often and spend 60% more per transaction

Statistic 50

82% of companies agree that retention is cheaper than acquisition

Statistic 51

75% of consumers say they favor companies that offer rewards

Statistic 52

Brands that evoke an emotional connection with customers receive 3x as much word-of-mouth as those that don't

Statistic 53

58% of consumers will pay more for a better customer experience

Statistic 54

A 10% increase in customer retention levels results in a 30% increase in the value of the company

Statistic 55

61% of consumers say they find most loyalty programs too difficult to join

Statistic 56

33% of customers will leave a brand they love after just one bad experience

Statistic 57

Customer retention is the top priority for 54% of customer service leaders

Statistic 58

68% of customers leave because they believe the business does not care about them

Statistic 59

Subscription-based models can improve customer retention by up to 20%

Statistic 60

Improving customer service can increase revenue by 4% to 8% above the market average

Statistic 61

The average cart abandonment rate across all industries is 69.57%

Statistic 62

$18 billion in sales revenue is lost each year due to cart abandonment

Statistic 63

Mobile cart abandonment rates are as high as 85.65%

Statistic 64

49% of shoppers abandon carts because extra costs (shipping, taxes, fees) are too high

Statistic 65

24% of shoppers abandon because the site wanted them to create an account

Statistic 66

18% of people abandon cart because the checkout process was too long or complicated

Statistic 67

Upselling can increase revenue by 10% to 30% on average

Statistic 68

Personalized product recommendations can drive up to 26% of revenue

Statistic 69

35% of Amazon's revenue is generated through its recommendation engine

Statistic 70

60% of shoppers will abandon a purchase if shipping is not free

Statistic 71

B2B companies with a mobile-first strategy see a 20% increase in lead generation

Statistic 72

92% of users visiting a retailer’s website for the first time aren’t there to buy

Statistic 73

Retargeting ads can increase the chance of conversion by 70%

Statistic 74

40% of users will leave a website if it takes more than 3 seconds to load

Statistic 75

E-commerce sites with a "one-page checkout" see an average 21.8% increase in conversions

Statistic 76

55% of online shoppers tell friends and family when they are dissatisfied with a product

Statistic 77

Influencer marketing has an average ROI of $6.50 for every $1 spent

Statistic 78

71% of shoppers are more likely to make a purchase based on social media referrals

Statistic 79

54% of buyers say they are more likely to purchase from a site that has product reviews

Statistic 80

77% of B2B buyers state that their last purchase was very complex or difficult

Statistic 81

91% of B2B buyers prefer to consume interactive and visual content over static media

Statistic 82

Conversion rates for e-commerce sites are 2x higher for desktop than for mobile

Statistic 83

Cyber Monday sales reached $11.3 billion in 2022, a 5.8% increase

Statistic 84

81% of retail consumers conduct online research before buying

Statistic 85

43% of e-commerce traffic comes from Google search (organic)

Statistic 86

17% of shoppers abandon their carts because they didn't trust the site with credit card info

Statistic 87

Free return shipping is a top reason for 54% of shoppers to buy more

Statistic 88

Personalizing the online shopping experience can increase conversion by 15%

Statistic 89

Video product demonstrations can increase the likelihood of purchase by 85%

Statistic 90

Social commerce sales are expected to reach $1.2 trillion by 2025

Statistic 91

Personalized emails improve click-through rates by 14% and conversion rates by 10%

Statistic 92

For every $1 spent on email marketing, the average return is $42

Statistic 93

35% of email recipients open email based on the subject line alone

Statistic 94

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns

Statistic 95

80% of professionals believe that email marketing increases customer acquisition and retention

Statistic 96

Welcome emails have an average open rate of 82%

Statistic 97

Including a call to action button instead of a text link can increase conversion rates by 28%

Statistic 98

49% of consumers would like to receive promotional emails from their favorite brands on a weekly basis

Statistic 99

Mobile opens accounted for 46% of all email opens in 2023

Statistic 100

Automation in email marketing can increase click rates by 119%

Statistic 101

Emojis in subject lines can increase open rates by 56% for certain brands

Statistic 102

Abandoned cart emails have an average open rate of 45%

Statistic 103

74% of marketers say targeted personalization increases customer engagement

Statistic 104

B2B emails have a 23% higher click-to-open rate than B2C emails

Statistic 105

Email subscribers are 3x more likely to share your content on social media than visitors from other sources

Statistic 106

Over 50% of people check their email more than 10 times a day

Statistic 107

Plain text emails often have higher click-through rates than HTML-heavy emails for B2B

Statistic 108

Including video in an email can increase click rates by 300%

Statistic 109

60% of consumers state they have made a purchase as the result of a marketing email

Statistic 110

Personalized subject lines are 26% more likely to be opened

Statistic 111

Segmenting your email list can lead to a 760% increase in revenue

Statistic 112

59% of respondents say marketing emails influence their purchase decisions

Statistic 113

Triggered emails have a 70.5% higher open rate than regular newsletters

Statistic 114

33% of B2B marketers utilize email newsletters to nurture leads

Statistic 115

Sending 3 abandoned cart emails results in 69% more orders than a single email

Statistic 116

Email addresses with a person's name get a 15% better response than a general "sale@" address

Statistic 117

28% of consumers would like to see more personalization in the emails they receive

Statistic 118

Re-engagement email campaigns have a 12% open rate

Statistic 119

50% of small businesses use their email marketing data for conversion rate optimization

Statistic 120

86% of business professionals prefer to use email when communicating for business purposes

Statistic 121

68% of B2B companies have not identified or attempted to measure their sales funnel

Statistic 122

Companies with mature lead generation processes enjoy a 9.3% higher sales quota achievement rate

Statistic 123

79% of marketing leads never convert into sales due to a lack of lead nurturing

Statistic 124

Only 48% of sales agents ever make a single follow-up attempt

Statistic 125

65% of businesses say generating traffic and leads is their top marketing challenge

Statistic 126

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads

Statistic 127

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads

Statistic 128

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance

Statistic 129

Only 5% of salespeople say the leads they receive from marketing are very high quality

Statistic 130

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost

Statistic 131

73% of marketing leads are not sales-ready

Statistic 132

Sales reps spend only 34% of their time actually selling

Statistic 133

37% of marketers use marketing automation to manage their sales funnel

Statistic 134

44% of salespeople give up after one follow-up

Statistic 135

Companies with aligned sales and marketing teams see a 36% higher customer retention rate

Statistic 136

95% of buyers choose a solution provider that provided them with ample content to help navigate through each stage of the buying process

Statistic 137

61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified

Statistic 138

High-growth companies are 2x more likely to have a documented lead management process

Statistic 139

50% of buyers choose the vendor that responds first

Statistic 140

Marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead

Statistic 141

70% of B2B buyers find relevant content at each stage of their journey to be very important

Statistic 142

Sales productivity increases by 15% when sales and marketing teams are aligned

Statistic 143

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts

Statistic 144

63% of consumers who request info about your company today will not buy for at least 3 months

Statistic 145

25% of marketers say that "closing more deals" is their top sales priority

Statistic 146

Organizations that use lead scoring see a 77% boost in lead generation ROI

Statistic 147

80% of sales require 5 follow-up calls after the meeting

Statistic 148

60% of buyers want to connect with sales during the consideration stage after they’ve researched options

Statistic 149

19% of buyers want to connect with a salesperson during the awareness stage when they are first learning about the product

Statistic 150

40% of marketers say that "improving lead quality" is their top challenge

1/150

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Imagine your sales process is a leaky bucket, where 79% of leads slip through before ever making a purchase, while companies that master their funnel enjoy a 451% surge in qualified leads—this stark contrast highlights why understanding and optimizing your sales funnel isn't just helpful, it's the critical backbone of sustainable business growth.

Key Takeaways

68% of B2B companies have not identified or attempted to measure their sales funnel
Companies with mature lead generation processes enjoy a 9.3% higher sales quota achievement rate
79% of marketing leads never convert into sales due to a lack of lead nurturing
Personalizing the funnel journey can increase sales by 10% or more
The average conversion rate for a B2B sales funnel is approximately 2.23%
Content marketing generates 3x as many leads as outbound marketing and costs 62% less
Personalized emails improve click-through rates by 14% and conversion rates by 10%
For every $1 spent on email marketing, the average return is $42
35% of email recipients open email based on the subject line alone
Customer Retention is 5x cheaper than acquiring a new customer
Increasing customer retention rates by 5% increases profits by 25% to 95%
The success rate of selling to an existing customer is 60-70%
The average cart abandonment rate across all industries is 69.57%
$18 billion in sales revenue is lost each year due to cart abandonment
Mobile cart abandonment rates are as high as 85.65%

Many businesses neglect their sales funnel, but nurturing leads effectively significantly boosts revenue.

Conversion and Lead Generation

Personalizing the funnel journey can increase sales by 10% or more
The average conversion rate for a B2B sales funnel is approximately 2.23%
Content marketing generates 3x as many leads as outbound marketing and costs 62% less
Long-form landing pages can generate up to 220% more leads than short-form pages
Videos on landing pages can increase conversion rates by over 80%
56% of B2B companies verify business leads before passing them to the sales department
Including a phone number on a landing page can increase trust and conversion by 0.5%
Removing the navigation menu from a landing page can increase conversions by 100%
Lead generation ads on Facebook have an average conversion rate of 12.54%
B2B buyers are 57% to 70% through their buying research before contacting sales
Businesses with 40 or more landing pages get 12 times more leads than those with five or less
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep
52% of marketers say lead generation is their primary goal for social media marketing
Case studies are considered the most effective content type for lead generation by 13% of marketers
70% of marketers say that their video content converts better than any other content type
Testing landing pages with different layouts can increase lead generation by 40%
Interactive content generates 2x more conversions than passive content
80% of B2B leads come from LinkedIn compared to other social networks
Lead magnets with "How-to" in the title have a 25% higher click-through rate
Using a "Click to Call" button on mobile landing pages increases conversion by 200%
34% of people will click on a search result because they are familiar with the brand
Webinars can have a conversion rate of up to 40% from attendee to lead
46% of marketers use A/B testing to improve their conversion rates
Pop-ups can increase list growth by 50% if timed correctly within the funnel
68% of B2B businesses use landing pages to gather new leads for future conversion
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15
Referral leads have a 30% higher conversion rate than leads from other channels
Automated lead nurturing results in a 10% or greater increase in revenue in 6-9 months
40% of leads that become customers are generated through organic search

Conversion and Lead Generation Interpretation

Ultimately, the data reveals that treating your sales funnel less like a robotic conveyor belt and more like a thoughtful, personalized journey—where you serve the right content on a focused page at precisely the moment a lead is quietly researching—is what transforms that dismal 2% average conversion into a thriving revenue stream.

Customer Retention and Loyalty

Customer Retention is 5x cheaper than acquiring a new customer
Increasing customer retention rates by 5% increases profits by 25% to 95%
The success rate of selling to an existing customer is 60-70%
The success rate of selling to a new prospect is only 5-20%
65% of a company’s business comes from existing customers
Loyal customers are 5x as likely to repurchase and 4x as likely to refer
80% of your future profits will come from just 20% of your existing customers
It takes 12 positive customer experiences to make up for one unresolved negative experience
89% of companies see customer experience as a key factor in driving customer loyalty and retention
70% of consumers say that a company’s understanding of their personal needs influences their loyalty
Customer churn can be reduced by 67% if the customer's issue is resolved during the first interaction
52% of consumers say they have made an additional purchase from a company after a positive customer service experience
Referral programs see a 71% higher conversion rate compared to other marketing activities
50% of customers will switch to a competitor after one bad experience
80% of companies use customer satisfaction scores to analyze customer experience and improve retention
Existing customers spend 31% more than new customers
77% of consumers have stayed loyal to a specific brand for 10 years or more
44% of companies have a greater focus on customer acquisition, while only 18% focus on retention
Highly engaged customers buy 90% more often and spend 60% more per transaction
82% of companies agree that retention is cheaper than acquisition
75% of consumers say they favor companies that offer rewards
Brands that evoke an emotional connection with customers receive 3x as much word-of-mouth as those that don't
58% of consumers will pay more for a better customer experience
A 10% increase in customer retention levels results in a 30% increase in the value of the company
61% of consumers say they find most loyalty programs too difficult to join
33% of customers will leave a brand they love after just one bad experience
Customer retention is the top priority for 54% of customer service leaders
68% of customers leave because they believe the business does not care about them
Subscription-based models can improve customer retention by up to 20%
Improving customer service can increase revenue by 4% to 8% above the market average

Customer Retention and Loyalty Interpretation

The old adage “it pays to be nice” turns out to be a precise business formula, where keeping a current customer happy is astronomically more profitable and easier than charming a stranger, yet many companies still spend lavishly on first dates while neglecting their loyal spouses.

E-commerce and Sales Data

The average cart abandonment rate across all industries is 69.57%
$18 billion in sales revenue is lost each year due to cart abandonment
Mobile cart abandonment rates are as high as 85.65%
49% of shoppers abandon carts because extra costs (shipping, taxes, fees) are too high
24% of shoppers abandon because the site wanted them to create an account
18% of people abandon cart because the checkout process was too long or complicated
Upselling can increase revenue by 10% to 30% on average
Personalized product recommendations can drive up to 26% of revenue
35% of Amazon's revenue is generated through its recommendation engine
60% of shoppers will abandon a purchase if shipping is not free
B2B companies with a mobile-first strategy see a 20% increase in lead generation
92% of users visiting a retailer’s website for the first time aren’t there to buy
Retargeting ads can increase the chance of conversion by 70%
40% of users will leave a website if it takes more than 3 seconds to load
E-commerce sites with a "one-page checkout" see an average 21.8% increase in conversions
55% of online shoppers tell friends and family when they are dissatisfied with a product
Influencer marketing has an average ROI of $6.50 for every $1 spent
71% of shoppers are more likely to make a purchase based on social media referrals
54% of buyers say they are more likely to purchase from a site that has product reviews
77% of B2B buyers state that their last purchase was very complex or difficult
91% of B2B buyers prefer to consume interactive and visual content over static media
Conversion rates for e-commerce sites are 2x higher for desktop than for mobile
Cyber Monday sales reached $11.3 billion in 2022, a 5.8% increase
81% of retail consumers conduct online research before buying
43% of e-commerce traffic comes from Google search (organic)
17% of shoppers abandon their carts because they didn't trust the site with credit card info
Free return shipping is a top reason for 54% of shoppers to buy more
Personalizing the online shopping experience can increase conversion by 15%
Video product demonstrations can increase the likelihood of purchase by 85%
Social commerce sales are expected to reach $1.2 trillion by 2025

E-commerce and Sales Data Interpretation

The collective sigh of abandoned carts echoes a $18 billion chorus of "almost," revealing that the modern buyer is a fickle, time-poor creature who can be wooed by speed, transparency, and a well-timed recommendation, but who will vanish in three seconds or at the sight of an unexpected fee.

Email Marketing and Communication

Personalized emails improve click-through rates by 14% and conversion rates by 10%
For every $1 spent on email marketing, the average return is $42
35% of email recipients open email based on the subject line alone
Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns
80% of professionals believe that email marketing increases customer acquisition and retention
Welcome emails have an average open rate of 82%
Including a call to action button instead of a text link can increase conversion rates by 28%
49% of consumers would like to receive promotional emails from their favorite brands on a weekly basis
Mobile opens accounted for 46% of all email opens in 2023
Automation in email marketing can increase click rates by 119%
Emojis in subject lines can increase open rates by 56% for certain brands
Abandoned cart emails have an average open rate of 45%
74% of marketers say targeted personalization increases customer engagement
B2B emails have a 23% higher click-to-open rate than B2C emails
Email subscribers are 3x more likely to share your content on social media than visitors from other sources
Over 50% of people check their email more than 10 times a day
Plain text emails often have higher click-through rates than HTML-heavy emails for B2B
Including video in an email can increase click rates by 300%
60% of consumers state they have made a purchase as the result of a marketing email
Personalized subject lines are 26% more likely to be opened
Segmenting your email list can lead to a 760% increase in revenue
59% of respondents say marketing emails influence their purchase decisions
Triggered emails have a 70.5% higher open rate than regular newsletters
33% of B2B marketers utilize email newsletters to nurture leads
Sending 3 abandoned cart emails results in 69% more orders than a single email
Email addresses with a person's name get a 15% better response than a general "sale@" address
28% of consumers would like to see more personalization in the emails they receive
Re-engagement email campaigns have a 12% open rate
50% of small businesses use their email marketing data for conversion rate optimization
86% of business professionals prefer to use email when communicating for business purposes

Email Marketing and Communication Interpretation

While the deluge of data might feel overwhelming, the message is clear: treating your audience like discerning individuals rather than a faceless list—through personalization, segmentation, and timely automation—turns your inbox into a remarkably efficient engine for revenue, trust, and genuine connection.

Funnel Strategy and Management

68% of B2B companies have not identified or attempted to measure their sales funnel
Companies with mature lead generation processes enjoy a 9.3% higher sales quota achievement rate
79% of marketing leads never convert into sales due to a lack of lead nurturing
Only 48% of sales agents ever make a single follow-up attempt
65% of businesses say generating traffic and leads is their top marketing challenge
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads
57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance
Only 5% of salespeople say the leads they receive from marketing are very high quality
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost
73% of marketing leads are not sales-ready
Sales reps spend only 34% of their time actually selling
37% of marketers use marketing automation to manage their sales funnel
44% of salespeople give up after one follow-up
Companies with aligned sales and marketing teams see a 36% higher customer retention rate
95% of buyers choose a solution provider that provided them with ample content to help navigate through each stage of the buying process
61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified
High-growth companies are 2x more likely to have a documented lead management process
50% of buyers choose the vendor that responds first
Marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
70% of B2B buyers find relevant content at each stage of their journey to be very important
Sales productivity increases by 15% when sales and marketing teams are aligned
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts
63% of consumers who request info about your company today will not buy for at least 3 months
25% of marketers say that "closing more deals" is their top sales priority
Organizations that use lead scoring see a 77% boost in lead generation ROI
80% of sales require 5 follow-up calls after the meeting
60% of buyers want to connect with sales during the consideration stage after they’ve researched options
19% of buyers want to connect with a salesperson during the awareness stage when they are first learning about the product
40% of marketers say that "improving lead quality" is their top challenge

Funnel Strategy and Management Interpretation

The data paints a bleak comedy of self-sabotage, where most companies, blind to their own chaotic funnel, are desperately trying to fill a bucket with a hole in it while ignoring the fact that simply patching it and showing a little patience would not only stop the leak but multiply the bounty.

Sources & References

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