*added a star 1/2/26
"Here’s the natural history of enshittification:
1. First, platforms are good to their users.
2. Then they abuse their users to make things better for their business customers.
3. Next, they abuse those business customers to claw back all the value for themselves.
4. Finally, they have become a giant pile of shit." p16
Holy sh-t I need to catch my breath.
Pre-Read Notes:
I'm not super familiar with Cory Doctorow's work, but I know this term from other people who think about the price of the digital world and how it changes the real physical world that we actually live in. When I saw this one available in NetGalley, I jumped. I'm exactly the person he wrote this for!
"Because enshittification isn’t just a way to say “Something got worse.”* It’s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that’s causing everything to get worse, all at once." p12
Final Review
(thoughts & recs) I just really wanted to highlight this entire book.
Enshitification is way, way better than Careless People. It will probably get a fraction of the attention, but it shouldn't be that way. Please, if you thought Careless People was an important book, read this one soon after.
My Favorite Things:
✔️ Wow, these case studies are eye opening. Did you know when prices increase at Amazon, it drives them up everywhere else? No? Please read this book.
✔️ In a really important way, this book is extremely sad. It tells the story of how capitalists prey on humans' most basic drive--to be together. "That’s why people are still on Twitter. It’s not that they like the service— it’s that they like one another. And leaving one another is especially hard in moments when things are especially terrible— say, when Elon Musk and Donald Trump are dismantling whole swaths of the US government in a blatantly undemocratic way. Those moments of existential terror are exactly when you need your community the most." p47
✔️ "Enshittification— deliberately worsening a service— is only possible when people value that service to begin with. Enshittification is a game of seeking an equilibrium between how much people like the thing that locks them to the service (often, that’s other people) and how much they hate the management of that service." I'm sorry. But this makes me furious. So much so that M & I are now having discussions about how to stop using some of these huge digital platforms and diversify our spending.
✔️ Doctorow isn't just sharing necessary information here. He's also witty and often funny, despite the heaviness of his topic. "If you operate a cloud-based app, you can monitor your customers’ every click and keystroke to discover which features are most valuable to your deepest-pocketed users, and then you can remove that feature from the product’s basic tier and reclassify it as an upcharged add-on. The CEOs who do this got their MBAs at Darth Vader University, where the first lesson is “I’m altering the deal. Pray I don’t alter it any further.” It works with surprising consistency, and tech executives are so confident in the lessons of the Darth Vader MBA that they come over all affronted and hurt when their customers balk." p83
✔️ "The reason Biden’s Democratic administration backed a generationally significant antitrust agenda is that the people demanded it. You. Me. Us. We were pissed off enough, and loud enough, about corporate abuse that a party and a politician with a long history of doing nothing (or worse than nothing) on these issues finally did something. This is even more remarkable than it sounds, because the academic research on this is clear: the US government almost never acts on the policy preferences of working people , when those preferences conflict with the desires of the rich. Something extraordinary happened in 2020– 2024. It’s still happening. Getting rid of the agencies that turned our demands into law doesn’t make those demands go away. Not hardly." p200 This honestly gives me hope.
✔️ "[...A] rule that required social media platforms to facilitate their users’ painless departure would be extremely easy to administer, without any of the fact-intensiveness that makes anti-harassment rules so cumbersome." p220 This might be the most terrible and simultaneously most helpful info in the book. Why? Because it backlights just how unscrupulous big tech companies are for ignoring this detail, and also gives the reader hope. There are options, unlike we've been convinced to believe.
Content Notes: end stage capitalism, social media, bad business, corruption, Tr*mp, politics of privacy, violations of privacy,
Thank you to Cory Doctorow, Farrar, Strauss, and Giroux, and NetGalley for an accessible digital arc of ENSHITIFICATION. All views are mine.