Radio Shack Rebirth May Have Gone Awry In Alleged Ponzi-Like Scheme

Oh, Radio Shack. What a beautiful place you once were, a commercial haven for those seeking RC cars, resistors, and universal remotes. Then, the downfall, as you veered away from your origins, only to lead to an ultimate collapse. More recently, the brand was supposed to return to new heights online… only to fall afoul of the Securities and Exchange Commission. (via Yahoo Finance, Bloomberg)

The Radio Shack brand was picked up a few years ago by a company known as Retail Ecommerce Ventures (REV). The company’s modus operandi was to take well-known but beleaguered brands and relaunch them as online-only operations. Beyond Radio Shack, REV also owned a number of other notable brand names, like Pier 1, Modell’s Sporting Goods, and Dress Barn.

Unfortunately, the Radio Shack rebirth probably won’t reach the stellar heights of the past. Namely, because REV has been accused of operating a Ponzi-like scheme by the SEC. Despite huge boasts allegedly made to investors, none of REV’s portfolio of brands were actually making profits, and the SEC has charged that the company was paying investor returns with cash raised from other investors — unsustainable, and a major no-no, legally speaking. In any case, the SEC charges apply directly to REV. The RadioShack brand has since been acquired by Unicomer Group, which operates the current online business, and has no ties to REV or its former operators.

We were cautiously optimistic when we heard about the REV buyout back in 2020, but at this point, it’s probably best to come to terms with the fact that Radio Shack won’t be returning to its former glory. The name will linger in our hearts for some time to come, but the business we knew is long gone. Sometimes it’s better to look to the future than to try and recreate the magic of the past, especially if you’re doing inappropriate things with other people’s money in the process.

“Some Assembly Required” Makes Us Love Things More

For the maker looking to turn their project into a business, trying to price your widget can be a bit of a conundrum. You want to share your widget with the world without going broke in the process. What if you could achieve both, letting the end user finish assembly? [PDF]

While over a decade has passed since Harvard Business School released this study on what they dub “The IKEA Effect,” we suspect that most of it will still be relevant given the slow pace of human behavior change. In short, when you make someone become part of the process of manufacturing or assembling their stuff, it makes them value it more highly than if it was already all put together in the box.

Interestingly, the researchers found “that consumers believe that their self-made products rival those of experts,” and that this is true regardless of whether these people consider themselves to be DIY enthusiasts or not. This only holds if the person is successful though, so it’s critical to have good instructions. If you have a mass market item in the works, you probably don’t want to require someone with no experience to solder something, but as IKEA has shown, nearly anybody can handle some hex screws and Allen wrenches.

If you’re looking for more advice on how to get your invention in people’s hands, how about this Supercon talk by Carrie Sundra about manufacturing on a shoestring budget or this video from Simone Giertz on her experiences with manufacturing from idea to finished product. You might want to steer clear of people promising patents for pennies on commercials, though.

A picture of a stainless steel ring with a phillips screwdriver bit protruding from it sitting slightly askance atop a matching ring with a phillips head cut out like that of a screw. They are the same size so they can mesh when placed together.

Making Products For Fun And (Probably No) Profit

If you’re like most makers, you have a few product ideas kicking about, but you may not have made it all the way to production of those things. If you’re thinking about making the leap, [Simone Giertz] recently discussed all the perils and pitfalls of the process from idea to reality.

The TLDR is that there’s a big difference between making one item and making hundreds or thousands of them, which you probably already knew, but it is nice to see what sort of issues can crop up in this seemingly simple example of the Yetch Screwdriver Ring. It turns out that the metalworking skills of tool making and jewelry making rarely overlap in the contract manufacturing world.

[Giertz] also shares some of the more mundane, yet terrifying, parts of business like finally committing to bulk orders and whether it’s wise to go with intermediaries when working with suppliers overseas. She also keys us into parts of the process where things can go wrong, like how product samples typically use a different manufacturing process than bulk for practical reasons and how you need to have very specific quality control requirements not just decide if a product is good enough based on vibes.

If you’d like some more advice on making your own products, check out [Carrie Sundra]’s Supercon talk about Manufacturing on a Shoestring Budget.

Continue reading “Making Products For Fun And (Probably No) Profit”

A woman with a black vest and pink shirt with curly hair stands behind a podium in front of a projected presentation. She is speaking and has her hands moving in a vague guesture.

Supercon 2022: Carrie Sundra Discusses Manufacturing On A Shoestring Budget

Making hardware is hard. This is doubly true when you’re developing a niche hardware device that might have a total production run in the hundreds of units instead of something mass market. [Carrie Sundra] has been through the process several times, and has bestowed her wisdom on how not to screw it up.

The internet is strewn with the remains of unfulfilled crowdfunding campaigns for tantalizing devices that seemed so simple when they showed of the prototype. How does one get something from the workbench into the world without losing their life savings and reputation?

[Sundra] walks us through her process for product development that has seen several products successfully launch without an army of pitchfork-wielding fiber crafters line up at her door. One of the first concepts she stresses is that you should design your products around the mantra, “Once it leaves your shop IT SHOULD NEVER COME BACK.” If you design for user-serviceability from the beginning, you can eliminate most warranty returns and probably make it easier to manufacture your widget to boot. Continue reading “Supercon 2022: Carrie Sundra Discusses Manufacturing On A Shoestring Budget”

Scratching Out Business Intelligence

At Hackaday, we love things both from scratch and in Scratch, Scratch being the blocks building helpful language for teaching kids and the like how to program. However, when you have a large amount of data that needs to be processed, queried, and collated to get meaningful insights, it is a pain to rewrite a SQL query every time a new question arises that needs an answer. So perhaps a more elegant approach would be to give the people asking the questions the tools to answer them, but rather than teach them SQL, Mongo, GraphQL, or any other database, give them the tools to scratch out the answers themselves.

That’s enough scratch puns for one article. [Tommy] ran into this situation in 2011 and recently wrote about it. Scratch came out in 2003 and has inspired several projects, such as Google’s Blockly. [Tommy] used Blockly to create a web app where users could drag and drop different blocks to form queries. These layouts were passed to a PHP-backed (though later HVVM for performance reasons) and executed as SQL.

Eventually, big data came around, and the company hired proper data scientists. Though [Tommy] notes that some of those who used his tool went on to learn proper SQL and do it themselves. Applying concepts from programs designed to teach children programming might sound a little odd in a business sense, but we love seeing projects that help someone become curious enough to peer inside the machine.

Hardware Project Becomes Successful Product For Solo Developer

[Michael Lynch] has been a solo developer for over three years now, and has been carefully cataloguing his attempts at generating revenue for himself ever since making the jump to being self-employed. Success is not just hard work; it is partly knowing when the pull the plug on an idea, and [Micheal] has been very open about his adventures in this area. He shares the good news about a DIY project of his that ended up becoming a successful product, complete with dollar amounts and frank observations.

About a year ago, we covered a project he shared called TinyPilot, which is an effective KVM-over-IP device, accessible over the web, that could be built with about $100 worth of parts. [Micheal] found it to be a fun and useful project, and decided to see if he could sell kits. However, he admits he didn’t have high expectations, and his thoughts are probably pretty familiar to most hardware types:

I questioned whether there was a market for this. Why would anyone buy this device from me? It was just a collection of widely available hardware components.

Well, it turns out that he was onto something, and the demand for his device became immediately clear. He’s since given TinyPilot more features, an attractive case, and even provides a support plan for commercial customers. This is an excellent reminder that sometimes, what is being sold isn’t the collection of parts itself. Sometimes, what’s being sold is a solution to a problem people have, and those people are time-poor and willing to pay for something that just works.

It’s great to see [Michael] find some success as a solo developer, but his yearly wrap-up covers much more than just the success of TinyPilot as a product, so be sure to check it out if you’re at all interested in the journey of working for yourself.

Putting Lasers To Work Hack Chat

Join us on Wednesday, March 3 at noon Pacific for the Putting Lasers to Work Hack Chat with Jonathan Schwartz!

Laser cutting equipment runs the gamut in terms of cost, with low-end, almost disposable units that can be had for a song to high-power fiber lasers that only big businesses can afford. But the market has changed dramatically over the years, and there’s now a sweet-spot of affordable laser cutters that can really do some work. And while plenty of hobbyists have taken the plunge and added such a laser cutter to their shops, still others have looked at these versatile tools and realized that a business can be built around them.

For the next Hack Chat, we’ll be sitting down with Jonathan Schwartz. He started with laser cutters at his maker space, and quickly became the “laser guy” everyone turned to for answers. With about 10 years of experience, Jon set up American Laser Cutter in Los Angeles, to provide bespoke laser engraving and cutting services. He has built a business around mid-range laser cutters, and he’s ready to share what he’s learned. Join us as we talk about the machines, the materials, and the services that are part of a laser cutting business, and find out some of the tricks of the laser-jockey’s trade.

join-hack-chatOur Hack Chats are live community events in the Hackaday.io Hack Chat group messaging. This week we’ll be sitting down on Wednesday, March 3 at 12:00 PM Pacific time. If time zones have you tied up, we have a handy time zone converter.

Click that speech bubble to the right, and you’ll be taken directly to the Hack Chat group on Hackaday.io. You don’t have to wait until Wednesday; join whenever you want and you can see what the community is talking about.

 

Continue reading “Putting Lasers To Work Hack Chat”