Industry Outlook: 2026 Will Be Won On Margin Defense
Takeaways from ALIS 2026 Americas Lodging Investment Summit (ALIS) 2026 didn’t signal the start of a rebound. It signaled a shift in management strategy - and what will be necessary to win this year Hoteliers are coming into 2026 with more realism than optimism. RevPAR ended last year down 0.3%, and the 2026 growth projections...




