“Feels right” isn’t a pricing strategy. It’s a founder’s shortcut to stagnant growth. Most new founders guess their way through pricing. They go with what “feels right.” Or copy what someone else is doing. But pricing isn’t about feelings. It’s about strategy, psychology, and alignment. Get it right, and you unlock real, scalable growth. Here are 5 ways to start building yours: 1. Price for value, not cost ↳ Ask: What’s this worth to the customer? ↳ Not: What did it cost me? What are others...
