About

TheLegend27 is a fictional character appearing on an online ad for the mobile video game Game of War: Fire Age, where several players start talking about the legendary player and their feats. The ad's transcript inspired a copypasta, which gained traction in middle December 2016.

Origin

On October 5th, 2016, the Game of War official channel uploaded an ad named "Campfire Stories". In the ad, four players gather around a campfire in order to talk about TheLegend27, a player that keeps defeating them; at the end, one of the players is revealed as TheLegend27. In the following two months, the video gained over 43 million views.

What are you guys playing?
I'm supposed to be playing Game Of War™ but this one player keeps kicking my ass.
Is it TheLegend27?!
Yeah, TheLegend27.
Who is the legend 27?

Some say TheLegend27 is the first Game Of War™ player ever.
Born from fire.
I heard, TheLegend27 can hurl a boulder farther than a catapult.
I heard TheLegend27 once defeated an entire army with a single blow.
But the worst part is, just when you think you're safe, just when you think you might escape…
WHAM!!! Just like that!
collective gasps
Iphone Notification
What? No, no no no, no no no!
Iphone Notification
That's impossible!
"TheLegend27" has captured my hero!
Mine too!
Aw you guys, I'm sure it's not that bad.
You have no idea what just happened.
I might have some idea.
Woman turns around, and powers her device's screen, showing she is in fact TheLegend27

Spread

In the following days, the commercial inspired several copypastas on Reddit, while the original had begun appearing in CollegeHumor and YouTube comments sections.^[1] Redditor ohrules^[2] submitted an inquiry about TheLeg end 27 to /r/OutOfTheLoop on December 11th, 2016. On December 13th, 2016, YouTuber Behind the Meme posted an episode on the meme which gathered upwards of 2.04 million views and 19,900 comments over the next 10 months (shown below, left). The following day, YouTuber Flater posted a TheLegend27 "We Are Number One" remix (shown below, right).

On December 18th, YouTuber grandayy uploaded a parody video titled "Adolf Hitler is TheLegend27" (shown below, left). On December 30th, YouTuber Aproductoin uploaded a Roblox-themed parody of the commercial (shown below, right).

Various Examples

Search Interest

External References