Washija Kazim leads the SEO/AEO content strategy at G2, helping the brand stay visible across search and AI-driven discovery. Her expertise lies in turning buyer demand, SERP shifts, and performance data into content roadmaps and scalable workflows. Outside of work, she can be found buried nose-deep in a book, lost in her favorite cinematic world, or planning her next trip to the mountains.
Storytellers rule the world.
by Washija Kazim
I no longer treat AI content creation platforms as new or experimental, and most teams I work with...
by Washija Kazim
I don’t use CRM software to run sales. I use it to answer a quieter, more uncomfortable question:...
by Washija Kazim
I can usually tell a project is about to get weird when the simplest question takes five minutes to...
by Washija Kazim
I build content roadmaps for a living, which means I’m always deciding between three things that...
by Washija Kazim
I spend a lot of time in meetings. Some are quick team check-ins, others are structured planning...
by Washija Kazim
A well-designed website makes all the difference between recognition and anonymity. This applies to...
by Washija Kazim
Tired of lost bug reports and endless email threads?
by Washija Kazim
I don’t open content analytics software because I’m curious. I open it because someone needs an...
by Washija Kazim