The Majority Group

Meet the brands building within their vision, values and vibes.

Shop the Wardrobe from Boys Club Web Series

Shop the Wardrobe from Boys Club Web Series

ESSENTIAL LISTENING

House of Aama: Ancestral memory as a public experience

Savant Studios: Inspiration is a commodity

Dendezeiro: Bahia-born brand shows brega is beautiful

Bhavya Ramesh: Melding rich storytelling into precious metals

Crave | The first Pleasure Jewelry without the ick

Style as Identity Podcast

ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

ANCESTRY | UnoEth: Father-daughter duo build business in community

ANCESTRY | UnoEth: Father-daughter duo build business in community

PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

PATENTS | For Them: The first-ever Jockless Strap

PATENTS | For Them: The first-ever Jockless Strap

PATENTS: Evelyn & Bobbie | The first underwire replacement bra in 88 years

PATENTS: Evelyn & Bobbie | The first underwire replacement bra in 88 years

Origin | Reflections with Lola and Frankie

Origin | Reflections with Lola and Frankie

The Majority Group Substack

Equity Requires Exposure - by Lola Catero

Equity Requires Exposure - by Lola Catero

Utility Is Power: How Design Fixes “Invisible” Inequity at Work

Utility Is Power: How Design Fixes “Invisible” Inequity at Work

Fashion That Serves Us: Lessons in Queer Brand Building

Listen to Style as Identity on YouTube

Origin | Sheila Rashid: Chicago Style takes Center Stage

Origin | Sheila Rashid: Chicago Style takes Center Stage

Origin | The Øther: It’s not a collection it’s a mood

Origin | The Øther: It’s not a collection it’s a mood

S2 E28 | COLLABS | Tala Barbotin Khalidy: Honoring craft through collaboration

S2 E28 | COLLABS | Tala Barbotin Khalidy: Honoring craft through collaboration

S2 E27 | COLLABS | Zipeng Zhu: Sought-after designer shares tips on how to collaborate with intention

S2 E27 | COLLABS | Zipeng Zhu: Sought-after designer shares tips on how to collaborate with intention

S2 E26 | COLLABS | KSENIASCHNAIDER: Bringing to life a dream collab with Adidas Originals

S2 E26 | COLLABS | KSENIASCHNAIDER: Bringing to life a dream collab with Adidas Originals

S2 E25 | COLLABS | Dinner Service NY: Collaborations as a core marketing tactic

S2 E25 | COLLABS | Dinner Service NY: Collaborations as a core marketing tactic

S2 E24 | FIT: Reflections with Lola & Frankie

S2 E24 | FIT: Reflections with Lola & Frankie

S2 E23 | Wide the Brand: Great clothes for confident men in extended sizes

S2 E23 | 2wo+1one: Offers fit-to-size, gets hyper-devoted customers

S2 E23 | 2wo+1one: Offers fit-to-size, gets hyper-devoted customers

S2 E22 | Naito: Modern Japanese Sandals with a Throwback Fit 着る | ない藤 | 日本のモダンサンダル：先祖がえりするはき心地

S2 E22 | Naito: Modern Japanese Sandals with a Throwback Fit 着る | ない藤 | 日本のモダンサンダル：先祖がえりするはき心地

S2 E21 | Sene: Scaling sizeless clothing to be accessible to everyone

S2 E21 | Sene: Scaling sizeless clothing to be accessible to everyone

S2 E20 | PRICE: Reflections with Lola & Frankie

S2 E20 | PRICE: Reflections with Lola & Frankie

S2 E19 | Wolven: Rooting resources in community, building for sustainability

S2 E19 | Wolven: Rooting resources in community, building for sustainability

S2 EP18 | Capable Design: The bold fashion protecting our priceless biometric data

S2 EP18 | Capable Design: The bold fashion protecting our priceless biometric data

S2 EP17 | Naomi Nomi: Building a financially stable creative enterprise

S2 EP17 | Naomi Nomi: Building a financially stable creative enterprise

S2 EP16 | Nia Thomas: Finding the financial zen between supply and demand

S2 EP16 | Nia Thomas: Finding the financial zen between supply and demand

STYLE AS IDENTITY Podcast

Spotify | all episodes

Apple Podcasts | all episodes

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