Sorry, eh

ALT

I'm coming to COLORADO! Catch me in DENVER on Jan 22 at The Tattered Cover<, and in COLORADO SPRINGS from Jan 23–25 where I'm the Guest of Honor at COSine. Then I'll be in OTTAWA on Jan 28 at Perfect Books and in TORONTO with Tim Wu on Jan 30.

Like all the best Americans, I'm Canadian, and while I have lived abroad for most of this century, I still hew faithfully to our folkways, which is why I'd like to start this essay by apologizing.

I'm sorry.

I'm sorry! I'm a technology writer, which means I'm supposed to be encouraging you to throw hundreds of billions of dollars at the money-losingest technology in human history, AI. No one has ever lost as much money as the AI companies.

There is no way to operate one of Nvidia's big AI-optimized GPUs without losing money. The owners of these GPUs who have lost the least money are the ones who rushed into buying GPUs without ensuring they'd have electricity to power them, and have been forced to leave their GPUs to age in warehouses. The minute they plug in those GPUs, they'll start losing money, and the more they use them, the more money they'll lose.

I'm sorry. As a technology writer, I'm supposed to be telling you that this bet will some day pay off, because one day we will have shoveled so many words into the word-guessing program that it wakes up and learns how to actually do the jobs it is failing spectacularly at today. This is a proposition akin to the idea that if we keep breeding horses to run faster and faster, one of them will give birth to a locomotive. Humans possess intelligence, and machines do not. The difference between a human and a word-guessing program isn't how many words the human knows.

I'm sorry. I know that when we talk about "digital sovereignty," we're obliged to talk about how we can build more data-centres that we can fill up with money-losing chips from American silicon monopolists in the hopes of destroying as many jobs as possible while blowing through our clean energy goals and enshittifying as much of our potable water as possible.

I don't have any advice for how to do that. I'm sorry!

As Canada contemplates our response to the collapse of the American empire and its alliances with the world, the cornerstone of our current strategy is sacrificing our dollars, water and energy in order to become more dependent on America, in a weird and improbable bet that we will figure out how to make millions of Canadians unemployed. I'm sorry, that just doesn't sound like a great idea to me.

If I can beg your indulgence, I'd like to propose an alternative.

Back in 2012, Canada passed Bill C-11, the Copyright Modernization Act. It's a law that bans Canadian companies from modifying America's digital tech exports. We passed it because the US threatened us with tariffs:

https://pluralistic.net/2025/05/08/who-broke-the-internet/#bruce-lehman

Thanks to Bill C-11, a Canadian company can't sell jailbreaking kits for phones and consoles, which would let Canadian sellers offer goods and services to Canadian buyers outside of US app stores, sidestepping the 30% app tax that Apple, Google, Microsoft, Sony and others impose on our digital economy.

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When you're driving home at night and you meet a Ford F-150 on the road