Getting started with Matomo Tag Manager

Matomo Tag Manager is a powerful tag management system that extends Matomo Analytics. Like a CMS makes publishing easy, Tag Manager lets you manage built-in and custom tags without editing website code. Explore the topics below to set up tracking and cookie consent integration, work with the Google Tag Manager data layer, and control your entire website tracking setup from one place.

 

Getting started

Choosing your tracking method: Matomo Tag Manager or Matomo JS What is a Tag Manager? Understanding the Matomo Tag Manager Data LayerGet the Matomo Tag ManagerBenefits and drawbacks of a tag management system (TMS)Privacy considerations when using a tag managerStart Tracking with Matomo Tag ManagerEvent Tracking with Matomo Tag ManagerWhat is server-side tagging?Does Matomo Tag Manager support server-side tagging?

Tag Manager components

Tags Versions and Publish Variables Triggers 

Container

Create a container in Matomo Tag Manager Install a tag manager container on your siteContainer dashboard in Matomo Tag ManagerCopy a Matomo Tag Manager Container and its componentsStop GTM dataLayer values from overriding MTM dataLayer valuesWhat is the Draft version in Matomo Tag Manager?

Security

Website security considerations when using a tag managerManage User Roles for Matomo Tag ManagerBlock custom templates that let Matomo admins run JavaScript on the website like “Custom HTML” or “Custom JS Function”Block certain tags, triggers, or variablesWho can create custom templates like “Custom HTML” or “Custom JS Function”?

How to

Configure the tracking URL and ID Site in Matomo Tag ManagerTrack Pageviews of my website using Matomo Tag ManagerTrack groups of pages as separate websites using Matomo Tag ManagerTrack Ecommerce interactions using the Tag Manager data layerTrack Page Scroll with Matomo Tag ManagerTrack successful Form Submissions using Matomo Tag ManagerCapture checkbox values from a submitted Form using Matomo Tag ManagerCreate a trigger to track interactions on all nested elementsUse the Matomo Tag Manager with SharePoint Classic sitesRun an A/B experiment with Matomo Tag ManagerTrack events inside an iframe using Matomo Tag Manager

Consent Managers (CMP)

Integrate Consent Managers CMP with Matomo Tag ManagerIntegrate CookieYes CMP with Matomo Tag ManagerIntegrate Usercentrics CMP with Matomo Tag ManagerIntegrate Cookiebot CMP with Matomo Tag ManagerIntegrate OneTrust CMP with Matomo Tag ManagerIntegrate Osano CMP with Matomo Tag ManagerIntegrate Tarte au Citron CMP with Matomo Tag ManagerIntegrate Axeptio CMP with Matomo Tag ManagerIntegrate CookieScript CMP with Matomo Tag ManagerIntegrate Complianz for WordPress CMP with Matomo Tag ManagerIntegrate Klaro Cloud CMP with Matomo Tag Manager

Google Tag Manager

Migrating from Google Tag ManagerTrack Google Tag Manager Events in MatomoTrack Google Tag Manager Ecommerce Events in MatomoTrack Single Page Applications using Google Tag Manager with MatomoTrack Events in Matomo using GTM dataLayer Events and VariablesStop GTM dataLayer values from overriding MTM dataLayer valuesSynchronise events from the GTM dataLayer to the MTM dataLayer