PIM & Ecommerce with Martins Industries

Learn how our agency helped Martins Industries centralize product management and deploy an international B2B eCommerce platform. With Akeneo and Adobe Commerce, optimized UX and product information management led to a 68% revenue increase and presence in over 70 countries.

Services

User Experience | UX Design
Product Experience Management (PXM)
Platform solutions B2B | B2C | DTC
System Integrations

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Challenge

The parts and accessories sector is embracing digital transformation, with many manufacturers now selling directly through their eCommerce platforms.

Centralize the product sales management under 1 single platform while adapting to the specificities of the international markets.
Allow categorization and product governance internally as well as international deployment
Manage client accounts and prices dynamically

Approach

We supported Martins Industries, operating in over 70 countries, in developing a platform to simplify product management and international deployment.

With Akeneo, workflows are streamlined, and access to spec sheets and manuals is enhanced through UX-focused categorization. A FAQ and live chat via Zendesk address customer inquiries.

The integration of Adobe Commerce Cloud, Microsoft Dynamics, and Akeneo centralizes the management of shipments, taxes, and currencies, boosting competitiveness.

For B2B, customizable client accounts and SEO optimization have turned their e-commerce platform into a key growth driver.

UX and product presentation to facilitate access to information

Access to product information is crucial for manufacturers. Clear categorization and a well-structured presentation enable customers to easily find key details (spec sheets, manuals, dimensions, etc.).

With a robust ERP integration, users can view stock levels, costs, and delivery times directly from the PDP and PLP, significantly increasing Martins' revenue and average order value.

Centralization of management and international deployment

To enable our customer to simply sell their products in more than 10 countries, upstream work was done to adapt to international data regulations, to manage shipments and inventories for 5 warehouses across the world including delivery time, taxes and currency management.

The simplification of international deployment as well as the centralized management not only simplified internal operations but also increased sales and competitiveness.

Customizable customer accounts

Thanks to the development of customizable accounts, the sales conditions can be quickly and easily adapted according to order volumes, and managing inventories, shipments or credit limit per client can be easily achieved without difficulties.

A successful ecommerce experience

Putting product management at the heart of the e‑commerce experience gave Martins very successful results during the year following the launch:

+68%

in revenue

+50%

in transactions

+15%

average order value

At Martins, we do business with multiple types of B2B companies across the world and it was thus essential for us to offer a fast and easy-to-use e‑commerce platform and to make every single user feel that our website speaks directly to them thanks to cultural personalization. With Datmos at our side, we now have both the necessary platforms and the partnership to support our growth online.

Manuel Bisson - Ecommerce specialist, Martins Industries

Growing globally

Having now the right set of tools to perform in eCommerce, Martins Industries keep growing by targeting new markets, developing product innovation and acquiring new companies and brands, thus creating a favorable synergy and a leverage effect on developing markets.

Recently, the company acquired the consumable products for tires brand Magnum +, and has since experienced tremendous growth throughout the world.