I scrolled past this without second thought. Paused. Thought, wait, I’ve never seen a crane on the road. Scrolled back up. No answers. Typed this response, then noticed the book’s author. What a whirlwind
Basically they bring it in piece by piece and assemble it on-site, using a smaller mobile crane (trucks with crane attachments) and once the crane itself is assembled, the top part can use hydraulics to climb up and down its own mast, so it builds itself taller like this
Genuinely one of the best most effective commercial I’ve seen in years i literally want to go there there’s nothing they have that’s any different from the gas station by is but the energy here is evocative and i want to gooooooo
You make soup in a big bowl. You serve it in a smaller bowl. And then you convey it, using a spoon, to your mouth. But what is the spoon? Simply a smaller bowl still
